Introducing Social Media at ILRI
•Télécharger en tant que PPT, PDF•
0 j'aime•580 vues
Presentation by Peter Ballantyne at ILRI, Nairobi, 9 December 2009
Recommandé
Contenu connexe
Tendances
Tendances (18)
En vedette
En vedette (9)
Similaire à Introducing Social Media at ILRI
Similaire à Introducing Social Media at ILRI (20)
Plus de ILRI
Plus de ILRI (20)
Dernier
Dernier (20)
Introducing Social Media at ILRI
- 1. Introducing Social Media at ILRI Peter Ballantyne International Livestock Research Institute 9 December 2009
- 4. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann ‘Wave 3’ March 2008
- 8. New Paradigm
- 9. Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / part of a conversation Adapting the message/ beta Focused on the consumer Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Source: WHAT’S NEXT IN MEDIA - http://neilperkin.typepad.com
- 16. Blogs
- 29. Embedding and re-use …
- 36. Wikis
- 46. RSS Feeds
- 49. 37 days so far 400K hits 6700 clickthroughs On average, per day: 415 subscriptions 12805 hits 101 views 217 clickthroughs
- 50. ILRI 2.0?
Notes de l'éditeur
- This photo from the Rome Sharefair in January 2009 captures the essence of this presentation: The knowledge we have is not the ‘power’; the power comes when the knowledge is shared.
- Social media = ‘user generated content’
- Social media = booming
- Social media – some definitions
- Obama campaign used social media to good effect
- Obama campaign website: Is not about obama – is about you/us the site visitor
- examples
- Amazon – the reviews add value
- Hotels – the reviews add value
- Youtube, a video in english is dubbed into german by a viewer, and re-publiished
- Brilliant example of a blog
- Ict-km website is a blog
- Ilri exmple
- Ilri example
- Ilri example
- Ilri example
- Ilri example
- Ilri example
- Ilri example
- A key social media attribute for ILRI is that we can publish a piece of content, an object, a video etc, and re-use it many times.
- An example