The document discusses approaches and lessons learned from the LIVES project in facilitating market linkages for smallholder farmers in Ethiopia. The project promotes market-oriented extension services to help smallholders improve incomes by connecting them with different actors in agricultural value chains. The LIVES project facilitates both backward linkages between smallholders and input suppliers, and forward linkages between smallholders and marketing/processing businesses. Key lessons indicate that facilitating these formal and informal market linkages helps make smallholders more aware of opportunities and allows them to make reasonable returns through supported activities like training, information sharing, and promotional events.