Repurposing Blog Content: For An Easy Life
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Got an amazing company blog post that is the definitive content on your area of expertise? Here's how to make it work even harder for your business, and create new pieces of valuable blog content to engage your target audience.
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Repurposing Blog Content: For An Easy Life
- 2. Dispelling Some Blogging Myths • There is no easy life L • Creating great content takes time, • Creating great content can cost you money.
- 4. Take The Definitive Blog Post What makes a blog post suitable for repurposing? • Evergreen content, • Statistics, facts and expert quotes, • Helpful content – advice and top tips, • Processes and instructions, how tos and step by steps
- 6. Step 1 – Downloadable Content • Can you improve your definitive blog post? • Expand it further or ask experts to contribute additional material? • Change the tone of your blog post to suit an eBook or whitepaper, • Get a graphic designer to turn your definitive post into a PDF, • Use it as lead generation - make it available for download in exchange for email addresses and contact details.
- 7. Step 2: Turn It Into A Presentation Could your definitive blog post be turned into a presentation? • Create a PowerPoint using elements from your definitive blog post, • Steps and tips can make up individual slides, • Upload it to Slideshare, • Embed in a blog post.
- 8. Step 3: Create An Infographic • Processes and list style posts are easy to turn into an infographic, • Statistics heavy posts also provide good material, • Take key elements from your definitive blog post such as a checklist or instructions, • Condense the content, • Write a snappy intro and a Call To Action, • Get a graphic designer to turn it into a visually appealing infographic, • Embed your infographic into a blog post, • Reach out to influencers in your sector and suggest they share it in their blog too.
- 9. Step 4: Presentation to Webinar Is your presentation suitable for a webinar? • Consider inviting an influencer to joint host a webinar, • Write a script designed to take attendees through the presentation, including any additional insights from your definitive blog post, • Rehearse your presentation several times, • Schedule a date and use Google Hangouts to broadcast your webinar.
- 10. Step 5: Webinar to Video • Take the video recording of your webinar, • Upload it to YouTube and optimise for SEO, • Embed the video in a blog post, • Add an intro and outro to your post explaining what it’s about, • Highlight key takeaways for your audience, • Remember to include a CTA.
- 11. Step 6: Infographic to Videographic What would your infographic look like animated? • Get a designer to create a video using elements of your infographic, • Upload it to YouTube and optimise it for SEO, • Embed the video in a blog post, • Etc. etc. etc.
- 12. Step 7: Definitive Blog Post To Podcast Could your definitive blog post make good audio? • Create a script using your post, • Consider hiring a voiceover artist to read your script, • Record the podcast and upload to iTunes, • Embed into a blog post…
- 15. Top Down Blog Creation • Take a whitepaper or eBook, • Divide it into sections that can become individual blog posts, • Change the tone of each section to make it reflect the tone of your blog, • Create a blog post from each and schedule them at suitable intervals, • Use the existing whitepaper or eBook as a CTA.
- 16. Turn A Survey Into Blog Content • Design a survey using Survey Monkey or Google Forms, • Invite participants to complete it – an incentive like a free eBook or entry into a draw can help, • Use the findings from the survey to create original blog content, • Use key statistics and insights on your social media channels – more on this later… • Consider turning the results into an infographic.
- 17. Creating Blog Posts With Video Content • Existing videos can be embedded into blog posts, • Write a short intro explaining why you are sharing the video, • Embed the video, • Write a short outro sharing key takeaways from the video and what blog visitors should do next.
- 18. Blog Posts Using Existing Presentations • Have you got any presentations that would interest your audience? • Edit them to make them more relevant to your blog readers, • Upload to Slideshare, • Embed in a blog post with an intro, outro and CTA.
- 19. Bottom Up Creation • Have you got a series of blog posts that work together? • Combine them into an eBook format, • Change the tone to reflect this new format, • Consider whether you need any additional content – perhaps guest posts from experts in your field, • Write an introduction and conclusion to your eBook, • Get a designer to make it extra special, • Use it as lead gen content.
- 20. More Ideas! • Create graphics using canva.com sharing statistics, facts, or quotes from your blog content, • Share these on social media with a link to your blog post.
- 21. Even More Ideas! • Look at what your target audience are talking about in online groups and forums, • Identify key topics that you have something to say about, • Write a blog post using insights from the online thread, • Make sure you include your opinion and why that’s relevant to readers, • Share the blog post on the thread.
- 22. An Another Idea… • Design a video interview series e.g. ask the expert, • Post interviews to YouTube, • Embed into individual blog posts, • Combine the transcripts to create blog posts that provide an overview of the various interviews and different opinions or insights, • Use quotes for social media and insights for eBooks or whitepapers.