What are importance of colors in marketing?

1. Colours in Marketing

2. Summary
• Colors evoke a viseral effect on all.
• Marketing effectively use colour to
communicate the message.
• Each color have it's own value.
• Color have certain meaning in
different culture.

3. Case Analysis
• Marketers do a great deal of research to
determine the complexities in the
perception of color.
• Which color is good for a particular
product?

4. Problem
• How colors are used in communication?
• How colors are used to attract customers
to products and service?
• How can one create brand using color?

5. Solution
• Colors are an out come of evolution, which
lead to our survival in the past.
• We see red as Danger and Green as OK.
• We love Blue color and We are afraid of
Black/Dark.

6. Solution...
• Red stimulate alertness which is why Mac
Donalds use Red as back Ground
subliminally asking their customers to eat
quickly.
• Blue is used by IBM and SBT, in fact
SBTs Blue is not accident but a
reinforcement of the trust in their tagline "
A Long tradition of trust"

9. What if MacDonalds change color?

10. Conclusion
• 60% of all the information we take from
our senses are visual.
• Color vision enable us to identify our world
in all its complexity.
• Effective use of colrs helps marketers to
communicate and sell products and ideas
better.

11. Questions #1
• KFC uses RED in its logo
• Colonal Sanders is their logo with RED
background .
• It seems colonel just emerging from the
Furnace where chicken is being fried
"Chilly"
• it show cases their product and value.
• Red is also dynamic and energetic its a
projection into their passionate customer
service.

12. Question #2
• mac Donald is Global firm with wide
penetration its logo Yellow M in Red is
very effective, they are also universal
colors.