MEDIA MONITORING ON NINE ONLINE MEDIA PERIOD: 10 NOVEMBER – 10 DECEMBER 2012 The Incumbent still dominate the coverage by using their power and position in politics. By using their position in politics as a mean to socialize him/herself will cause a complicated matter in differentiate their current responsibilities and their responsibilities in the campaign. On the other hand, this could also ease political rival to bring this matter to the election supervisor.

1. COVERAGE MAPPING FOR
GOVERNOR ELECTION AT WEST
JAVA
MEDIA MONITORING ON NINE ONLINE MEDIA
PERIOD: 10 NOVEMBER – 10 DECEMBER 2012

2. 1# CANDIDATE
POPULARITY

3. Candidates Share
Didik - Cecep
7%
Yance - Tatang
17%
Aher - Deddy
30%
Dede - Laksamana
22%
Rieke - Teten
24%
• The most covered news for potential couple in governors election
at West Java are for Aher-Deddy at 30%, followed by Rieke-Teten at
24% and the last one, Didik-Cecep at 7%.

4. Share for Every Candidate
350
300
250
200
150
100
50
0
Ahmad
Heryawan
Deddy
Mizwar
Rieke Diah
Pitaloka
Teten
Masduki
Dede Yusuf
Lex
Laksamana
Irianto MS
(Yance)
Tatang
Farhanul
Hakim
Dikdik
Cecep Nana
Muliana AM Suryana T
• Coverage on potential governor is still more dominant
compared to coverage about potential vice governor.

5. Coverage Dynamic
80
Aher
70
Deddy
60
Rieke
50
Teten
40
Dede
30
Laksamana
Yance
20
Tatang
10
Dikdik
0
Cecep
10 - 16 Nov
17 - 23 Nov
24 - 30 Nov
1 - 7 Des
8 - 10 Des
• Coverage share for candidates increased
between 17-30 November.

6. Sources
160
140
Lainnya
Kepolisian
120
Tokoh Agama
100
Tokoh Masy
80
Internet
Panwaslu
60
KPUD
40
Parpol
Tim Sukses
20
Kandidat
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Coverage about candidates are still the hottest topic
compared to coverage about success team and political
parties.

7. Coverage Positioning
180
160
140
120
100
In Title
80
In News
60
40
20
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Almost every potential governor, except Didik, turned up on
the headline news. Meanwhile, most of the potential vicegovernor are inside the potential governor’s coverage.

8. Candidate Photos
200
180
160
140
120
100
Ada
80
Tidak
60
40
20
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Candidates’ photos which showed up the most in the
news are of Aher and Rieke.

9. Candidates Share By Media
400
Oke Zone
350
Tribun Jabar
300
Antara Jabar
250
Bisnis Jabar
200
Pikiran Rakyat
150
DetikBandung
100
Kompas
50
InilahKoran
0
Galamedia
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Aher and Dede got the biggest coverage portion in Inilah Koran and
Pikiran Rakyat. Meanwhile, Rieke got the biggest portion from Tribu
Jabar.

10. FINDING 1 #CANDIDATES POPULARITY
• There are three pretty popular couples in
media, namely Aher-Deddy Mizwar, Rieke-Teten
and Dede Yusuf-Lex Laksamana. Coverage for
each of the three couples are above 20% from
total coverage.
• The most popular couple is Aher-Deddy who got
30%.
• They actually got the strength to complement
each other from how popular they are.

11. Continuation.......
• As news source, the candidates are still more popular
compared to the success team and political figure.
These affect dearly to candidate positioning in the
news which usually became the headline.
• Between the potential governor and vice
governor, most of the potential governor usually
became the news sources if compared to potential
vice governor. That’s also the case in candidates
photos positioning in the news.

12. ANALYSIS #1 CANDIDATE POPULARITY
• Seeing from the quantity of coverage, the pairing of Ahmad HeryawanDeddy Mizwar could excel if compared to other candidates. Both of them
indeed got the strength to complement each other from their popularity.
Aher with his status as a Regent, supported by Deddy Mizwar’s popularity.
But, Aher is still the biggest contributor from this couple, especially from
his government activities. Seeing that most of the issues developed in
West Java, starting from disaster until cases involving local officials has
highlighted Aher even more. That’s why, his popularity is not because of
his decisions, but mostly because of his clarification and explanation about
an incident and certain cases. For that, Aher frequently became the
sources and headline for news. Meanwhile, coverage about Deddy Mizwar
usually involved his nomination activity as a potential vice governor.
Although, in every coverage, Aher and Deddy Mizwar usually become one
major force.

13. Continuation.....
•
•
The second most highlighted pair from the media in West Java is Rieke-Teten. The
interesting thing about this couple is that both of them have picked up interest
from media and therefore, the coverage not only came from the potential
governor, but also from the potential vice governor himself. If the coverage from
the other pair usually seems a little bit one-sided (between the potential governorvice governor), but not for this couple as they could perform in balance. The
popularity from Rieke as a member of legislator with her background as an
artist, could be matched by Teten who is actually an activist from LSM in Jakarta.
But what’s interesting is that both of them didn’t always appear together in a
coverage, but each of them got their own news. This suggest that both of them
actually have their own attractiveness to the media.
The other couple who can also perform in balance is Didik-Cecep. Even though
they are in the last position in the matter of coverage quantity, but this pair could
showed up together. This is caused by activities they usually did together and that
has caused them to always appear together in news.

14. Continuation….
•
•
Just like Aher-Deddy Mizwar, the pairing of Dede Yusuf and Lex are also
experiencing the same thing, where most of the coverage were given by Dede
Yusuf as the potential vice governor who also has a background as an artist. Not
only that, Dede Yusuf frequently became the news source. Meanwhile, Lex
Laksamana is less popular in the media and that’s the reason he didn’t got much
coverage. Even if you viewed the coverage portion, news about Lex Laksamana
mostly came from his success team.
The other couple who is not so different are Yance (Irianto MS) and Tatang. Both of
them were Regent in their region. But from coverage side, Yance is still one of the
largest contributor to the news portion. Other than because of his position as
potential governor, Yance is also the Chairman for West Java DPD Golkar. Yet, they
can still complement each other, just like Rieke-Teten, because they can appear in
balance. Even though Tatang has relatively fewer coverage, but he has always
appear at the headline and often became the news source. From media analysis
perspective, news sources are one of the most important part in forming political
paradigm in public.

15. 2# Candidate Tone

16. Tone for Candidate
350
300
250
Positif Negatif
200
Negatif
150
Netral
Positif
100
50
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• In general, coverage tone for every candidates
are neutral.

17. Quotes from Academics
9
8
7
Positif-Negatif
6
5
Negatif
4
3
Netral
2
Positif
1
2
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Most academics still see the nomination of an artist as a
potential governor or vice governor to be negative, because
they (the artist) are considered as not capable.

18. Quotes from Public/Clergy
6
5
4
Positif-Negatif
3
Negatif
Netral
2
Positif
1
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Yance–Tatang got the most compliment from the
Clergy and the public.

19. Quotes from Public
4,5
4
3,5
3
Positif-Negatif
2,5
Negatif
2
Netral
1,5
Positif
1
0,5
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Most of the people are complimenting Dede Yusuf
and Aher.

20. FINDING 2 #CANDIDATE TONE
• There are three couples with the most negative
tone, namely Aher-Deddy Mizwar, Rieke-Teten
and Dede-Lex Laksamana.
• The negative tone are usually caused by the fact
that most of the candidates are public
figure/artist that are deemed not capable in
leading West Java.
• The main negative tone came from academic.
• But the Clergy and other public figure really
supported Yance-Tatang.

21. ANALYSIS 2 #CANDIDATE TONE
• In general, coverage about the candidates are neutral.
If you see it one by one, the negative tone for some
candidates are caused by many factors. For the
candidates that are currently the governor or the vice
governor, the negative tone are mostly caused by their
not-so-optimal performance while still in charge.
Meanwhile, for Rieke, Deddy Mizwar or Dede
Yusuf, they are deemed as not capable to lead West
Java because of their background as public figure.
These negative evaluation didn’t just come from the
public, but also from the academic.

22. Continuation......
• In contrast to those three couples, the pair of
Yance-Tatang, even though they didn’t get
coverage portion as big as them (Aher-Deddy
Mizwar, Rieke-Teten and Dede Yusuf-Lex
Laksamana), but most of the coverage are either
neutral or positive. This fact shows us how big the
supports from the public was, even though they
are not the favorite candidate. Most supports for
Yance-Tatang came from Clergy and public figure.

23. 3# PERSONS’ QUOTE

24. Institution Quote
450
400
350
300
250
200
150
100
50
0
• All candidates are still the most covered topics
compared to other institution.

25. Top 10 Quotes from Non-Candidate
Ruddy Gandakusumah
Netty Heryawan
Ihat Subihat
joko widodo
Iwan R Sulandjana
Imam Budi
Teten Setiawan
Tubagus Hasanuddin
Didin Supriadin
Pulihono
0
5
10
15
20
25
30
35
• Pulihono (Secretary of West Java DPD Golkar) is the
one who frequently became news source.

26. FINDING 3 #PERSONS’ QUOTES
• Compared to other institutes, the candidates
are still the most reported person/parties.
• KPU and Panwaslu seemed not too optimal in
doing their job as regulator and the
supervisor.

27. ANALYSIS 3 #PERSONS’ QUOTE
• Candidates are still the center of coverage from every
media. Coverage about the candidates almost covered
every
aspect
available,
such
as
their
activities, behaviors and quotes from the candidates.
These aspects, added with comments from related
parties have even put the candidates in the central
coverage even more. On the other side, either KPU and
Panwaslu as the regulator and supervisor haven’t really
showed a meaningful performance. This could be seen
from how few the coverage about them from media.

28. 4# CANDIDATES
ACTIVITIES

29. Candidates Activities
18
16
14
12
10
8
Penguatan Mesin Partai
6
Pencarian Dukungan Partai/Nonpartai
4
Penguatan Pencitraan Kandidat
2
0
• Activities done by candidates have reach to the point
of finding supports and strengthening their image.

30. Activities Capacity
Cecep
Dikdik
Tatang
Yance
Kandidat
Laksamana
Organisasi
Dede
Partai
Teten
Pemerintahan
Rieke
Deddy
Aher
0
20
40
60
80
100
120
• The candidates still frequently use their position in doing
activities, either as a government or political party.

31. FINDING 4 #CANDIDATES ACTIVITIES
• Post registration, some candidates are still focusing
on strengthening the solidity inside a political party.
Meanwhile, other candidates have started to
strengthening their image and try to find supports
from non-political parties.
• In doing their activities, the candidates still couldn’t
stripped off their position, like the government
official.

32. ANALYSIS 4 #CANDIDATE ACTIVITIES
• There are three main activities done by candidates after the political
parties registered their candidates, namely strengthening the engine of
political parties, finding supports from every non-political parties and
strengthening image of the candidates. Strengthening engine in political
parties could be done by consolidating the internal of their political
party, while supports from every non-political parties could be earned by
visiting villages, marketplace and etc. When seen from the candidates
perspective, at least three of the candidates have their own activities
target. The first one, Rieke Diah Pitaloka who concentrated on her image
by visiting marketplace, villages and factories. If examined carefully, what’s
being done by Rieke has been done before by Jokowi at Jakarta.
Maybe, what Rieke has done is something we called “Jokowi Effect”. She
wanted to emulate what has been done by Jokowi at Jakarta. This could
also be seen from how she always wear clothes with square
pattern, which is also being used by Jokowi at Jakarta.

33. Analysis
• Secondly, Dede Yusuf can be seen concentrated himself on consolidating
the intern of his political parties. Partai Demokrat as the registrant of Dede
Yusuf-Lex Laksamana, is indeed not in a very conducive situation, seeing
how there are still some people inside who didn’t really support the
registration of Dede Yusuf-Lex. This is the main job which must be resolved
by Dede Yusuf. That’s why, his activities in one month after being
registered as candidate, consisted of visiting the member of his political
parties in order to strengthen the consolidation inside Partai Demokrat.
• The third one was Irianto MS (Yance) who’s trying to gain support from all
non-political parties in the public and other communities. From the
beginning, Yance has been the chosen one, selected by members of Golkar
to be the potential governor in West Java, so the condition inside Golkar is
greatly consolidated. Now, to strengthen these supports, Yance and Tatang
frequently visit public organizations and other communities to gain extra
supports.

34. Analysis
•
•
Seeing from the capacity in doing their activities, generally, every candidates are
acting as the potential governor and vice governor, the government, political
parties and organization. Two candidates who already have position inside the
government are Aher and Dede Yusuf. Indeed, they did most of their activities in
the capacity as the governor and vice governor. But, if we compare both of
them, there is a very big gap between Aher and Dede Yusuf in doing their
activities. Compared to Dede Yusuf, Aher is the one who frequently did the
government activities. This matter might be because of the rivalry between both
of them as candidates and that’s why, the vice governor never really got a strong
position in the government and they usually ended up being an extras.
Government activities are mostly done by Ahmad Heryawan. Especially for Aher
and Dede Yusuf, their activities could hardly categorized as a regent and candidate
and this has resulted in authority overlapping.
Meanwhile, other candidates are seemingly doing most of their activities on behalf
of themselves as candidate. But there are some candidates who also did political
parties activities, like what’s being done by Yance and Rieke, but the scale is not
massive.

35. 5# DYNAMIC ISSUES

36. Issues Response by Candidates as the
Government
100
80
60
40
20
0
Aher
Deddy
Lingkungan
Peternakan
Sosial Budaya
Pendidikan
Kependudukan
Ekonomi
Politik
Rieke
Teten
Dede
Laksamana
Pertambangan/Energi
Perikanan/Kelautan
Olahraga
Kesehatan
Korupsi
Pengangguran/Tenaga Kerja
Pemerintahan
Yance
Tatang
Dikdik
Cecep
Pertanian
Keagamaan
Pariwisata
Jalan & Transportasi
Keamanan
Kemiskinan
Lainnya
• Aher and Dede Yusuf mostly talked about government and
environment issues, meanwhile Rieke still focused on economy and
labors issues.

37. Issues Response by Candidates as
Political Parties Member
14
12
10
8
6
4
2
0
Aher
Deddy
Lingkungan
Peternakan
Sosial Budaya
Pendidikan
Kependudukan
Ekonomi
Politik
Rieke
Teten
Dede
Laksamana
Pertambangan/Energi
Perikanan/Kelautan
Olahraga
Kesehatan
Korupsi
Pengangguran/Tenaga Kerja
Pemerintahan
Yance
Tatang
Dikdik
Cecep
Pertanian
Keagamaan
Pariwisata
Jalan & Transportasi
Keamanan
Kemiskinan
Lainnya
• As a member of a political party, every candidates still
focused on political issues.

38. Issues Response by Candidates as
Members of Organization
2,5
Lainnya
Pemerintahan
2
Politik
Kemiskinan
1,5
Pengangguran/Tenaga Kerja
Ekonomi
1
Keamanan
Korupsi
0,5
Kependudukan
Jalan & Transportasi
0
Kesehatan
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Dede Yusuf response to sports issues in his capacity as
the ambassador of Persib.

39. Issues Response by Candidates
25
20
15
10
5
0
Aher
Deddy
Lingkungan
Peternakan
Sosial Budaya
Pendidikan
Kependudukan
Ekonomi
Politik
Rieke
Teten
Dede
Laksamana
Pertambangan/Energi
Perikanan/Kelautan
Olahraga
Kesehatan
Korupsi
Pengangguran/Tenaga Kerja
Pemerintahan
Yance
Tatang
Dikdik
Cecep
Pertanian
Keagamaan
Pariwisata
Jalan & Transportasi
Keamanan
Kemiskinan
Lainnya
• From every issues available, most of the candidates still focus on
political condition. But unlike other candidates, only Rieke who is
still actively commenting about economical and labors issues.

40. Candidates Joining in Issues
Cecep
Dikdik
Tatang
Yance
Laksa…
Dede
Teten
Rieke
Deddy
Aher
0
50
100
Lingkungan
Pertambangan/Energi
Pertanian
Peternakan
Perikanan/Kelautan
Keagamaan
Sosial Budaya
Olahraga
Pariwisata
Pendidikan
Kesehatan
Jalan & Transportasi
Kependudukan
Korupsi
Keamanan
Ekonomi
Pengangguran/Tenaga Kerja
Kemiskinan
Politik
Pemerintahan
Lainnya
150
• Environment
issues, especially, di
sasters, economical
and
labor
and
political issues have
become three main
issues which have
gain attention from
all candidates.

41. FINDING 5 #ISSUES
• The main issues which get the most attention from
all candidates are about politic and economy.
• Political issues that’s being discussed a lot are about
determining candidate process by the political
parties, registration candidates in KPU and medical
test.
• Economical issues are more inclined toward labors.
Meanwhile, discussion about environment mainly
focused on handling natural disaster sector.

42. ANALYSIS 5 #ISSUES
• Seeing the issues response from all candidates, it was also affected
by their position and capacity. As public officials, Aher, Dede Yusuf
and Rieke became the most active candidates in responding to
issues developed in West Java. Generally, Rieke mostly talked about
economical and labor issues. This is supported by her background
as an activist who is very close with labors and workers, who is also
a legislative member specializing in labors, health, etc.
• Meanwhile, Aher as the governor of West Java looked quite active
in responding to issues developed at West Java. This part is also his
responsibility as leader. On the other hand, Aher’s activeness is also
a part of how he socialize himself to become the potential governor
for the second time.

43. Continuation....
• Dede Yusuf in his capacity as a government official, mostly
respond to issues about environment. In every disasters
happened in West Java, Dede Yusuf always appear to
observe the site. This is also supported by his organization
activities in social field. But the interesting thing, is that in
his candidate capacity as organization activist, Dede Yusuf is
the only candidate who actively giving comment in media.
• As for other candidates, indeed they mostly speak in their
capacity as candidates. But, generally, the candidates
mostly speak about political issues regarding election and
nomination.

44. 6# SITE VISITATION

45. Candidate’s Visitation Location
40
35
Tpt. Lainnya
30
Lokasi Bencana
25
RS/ Puskesmas
20
Sekolah/ Kampus
Tempat Iabadah
15
Tpt. Hiburan
10
Pasar
5
Perkampungan
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Marketplace and villages became the most frequently
visited by all candidates.

46. Visitation Location
180
160
140
Cecep
120
Dikdik
100
Tatang
80
Yance
60
Laksamana
40
Dede
Teten
20
0
Rieke
Deddy
Aher
• Bandung and district area of Bandung became the main
location for candidate activities, especially Aher and Dede
Yusuf.

47. FINDING 6 #VISITATION LOCATION
• Marketplaces and villages became the most
frequently visited by all candidate.
• Any location hit by a disaster were also visited
a lot by the candidate who is currently in the
position of local official.
• Rieke and Dede Yusuf are two candidates who
frequently visited marketplaces and villages.

48. ANALYSIS 6 #VISITATION LOCATION
• Villages and marketplaces are still the most favorite place
for every candidates to visit. This trend (visiting villages and
marketplaces) has begun since the election began in
Indonesia, where every candidates always tried to compete
to visit people in the villages or seller at the marketplace.
Beside the villages and marketplaces, other favorite place
are factories (others) and location that just suffered from a
disaster. Factories or a group of labors must be
considered, considering that West Java has quite a few
cities that have become an industrial center. Aside of
that, West Java are also the center for agricultural and
farming, because in general, the main occupation for most
people in West Java are farmers.

49. Continuation....
• When all candidates were being compared, Dede Yusuf
and Rieke are two of the most active candidates in
making visitations. Dede Yusuf frequently visited
villages. Meanwhile, Rieke mostly visited marketplaces.
As for Aher, he mostly observed the place that’s being
hit by a disaster. For Yance, he seems to frequently
attend events being held by the people.
• Visitation sites for all candidates still centered on the
capital, namely Bandung and the regent of Bandung.
This visitation sites will eventually expand along with
the fact that time for election grew near.

50. 7# SUPPORTS

51. Supports Toward Candidates
45
40
35
30
25
20
Partai
15
Non Partai
10
5
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Yance and Teten Masduki are the candidates that got
most of their support froms a non-political parties.

52. Supports From Political Parties
45
Partai Lainya
40
Nasdem
35
Gerindra
30
PDIP
25
PAN
20
PKB
PKS
15
PPP
10
Hanura
5
Golkar
0
Demokrat
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• The couples of Dede-Lex Laksamana and Aher-Dedy Mizwar
have the most supports from political parties.

53. Forms of Supports by the Registrant
Parties for Every Candidates
12
10
8
6
Konsolidasi
4
Komitmen
2
Program Aksi
Lainnya
0
Golkar
Yance Tatang
Hanura
PPP
Aher - Deddy
PKS
PKB
PAN
Demokrat
Dede - Laksamana
Gerindra
PDIP
Rieke - Teten
• Registrant parties for Dede-Laksamana are the most active party in
making programs and are well known for their acts to win the
election.

54. Supports From Non-Political
Parties
7
6
5
Agama
4
Adat
Selebritis
3
Ormas
2
Lainnya
1
0
Aher
Deddy
Rieke
Teten
Dede
Laksamana
Yance
Tatang
Dikdik
Cecep
• Yance and Teten getting most of their support
from public organizations.

55. Form of Supports from NonPolitical Parties
Tatang
Yance
Laksamana
Dede
Program Aksi
Komitmen
Teten
Konsolidasi
Rieke
Deddy
Aher
0
1
2
3
4
5
6
7
8
9
• Support from non-political parties are mostly in the form of
commitment rather than action and consolidation.

56. FINDING 7 #SUPPORTS
• Support from political parties are mostly given to the
pair of Dede Yusuf-Lex Laksamana and Aher-Deddy
Mizwar.
• Form of the supports, mostly are just commitment
and not yet reach the part they actually act.
• Yance-Tatang mostly getting supports from nonpolitical parties.
• Support from non-political parties are usually in the
form of commitment only.

57. ANALYSIS 7 #SUPPORTS
• There is no real problem in the context of supports from political parties
for all candidates. The intern of a political parties are usually quite
resolute in sounding their support. Only Partai Demokrat that got a little
problem, considering a few of the members are still voting for other
candidates rather than their candidates from Partai Demokrat. Aside of
that, all intern in the political parties have no real issues. But, judging from
the form of supports from political parties to the candidates, almost every
political parties have only reach the level of commitment. That
means, most of the political parties still haven’t given a real contribution
to raise the chance for their candidates to get elected. Only Partai
Demokrat, Gerindra, PAN and PKB, the registrant parties for the pair of
Dede Yusuf-Lex Laksamana, that has started to show progress (starting
making program to socialized their candidates.) Meanwhile, other political
parties have done nothing. This only prove that, in a direct election, the
candidates themselves are still holding the most important role in getting
elected. As for the political parties, most of them stopped at the
commitment level.

58. Continuation...
• When you see the supports from outside of political
parties, there’re at least two names whose got a lot of
support, namely Yance who got much supports from
public organization at West Java and Teten Masduki
who got supports from LSM. Their backgrounds
actually affected any supports they got from nonpolitical parties. Yance, for example, is one of the
senior political figure at West Java who leads a couple
of public organization at West Java. Meanwhile, Teten
is a well known figure in LSM, not only at West
Java, but also nationally well known. But
nonetheless, all supports are still limited to
commitment level and haven’t reached the level where
they actually act.

59. 8# ELECTION
ORGANIZERS

60. Performance from Election
Organizer
200
180
174
160
140
120
100
80
60
40
7
20
12
Panwaslu
Kepolisian
0
KPU
Kejaksaan
Pengadilan
• Most of the coverage about election organizer talked about KPU’s
activities if compared to other institutions. Because at current
period, it’s the time for registration, verification and analyzing all
candidates.

61. FINDING 8 #ELECTION ORGANIZER
• Coverage about KPU regarding the election
implementation
phase,
starting
from
registration, verification and running medical
test.
• The police also got some portion of the
coverage about security preparation while
election’s in progress.

62. ANALYSIS 8 #ELECTION ORGANIZER
• When it’s still on registration and verification
phase of all candidates, KPU became the most
highlighted institution by the media. Other
than KPU, other institution that’s also being
highlighted are the police squad. The police
squad seems ready to welcome the election
and you can see it by all their training, soldiers
preparation and logistic.

63. CONCLUSIONS AND
RECOMMENDATIONS

64. CONCLUSION 1 #CANDIDATE
POPULARITY
•
The Incumbent still dominate the coverage by using their power and position in
politics.
Implication
By using their position in politics as a mean to socialize him/herself will cause a
complicated matter in differentiate their current responsibilities and their
responsibilities in the campaign. On the other hand, this could also ease political
rival to bring this matter to the election supervisor.
Recommendation
All incumbent must explain to the public that every activities they’ve done is part
of their job at the current position (as a local official) or as a campaign act (as a
candidate)

65. CONCLUSION 2 #CANDIDATE TONE
• Even though some candidates got high popularity, the incumbent and
public figure also got a negative response from the public.
Implication
The negative tone has cause a declining in the public reception toward the
candidate. This could be used as a chance for other candidate to maximize
any supports from the public.
Recommendation
For candidates who got mostly positive coverage, they must keep trying to
capture sympathy from the public who doesn’t like other candidates with
their background as an artist and local officials.

66. CONCLUSION 3 #PERSON QUOTE
• There is no distribution of task between the potential governor and vice
governor in their effort to socialize with media and that has made most of
the coverage to focus only on the potential governor.
Implication
Candidates popularity really depends on how popular they are.
Therefore, the couple who could give away a balanced coverage portion
will make them easily recognizable by the public.
Recommendation
Every humanity activities, whether it’s done by the success team or the
political parties themselves, should become the main attention for every
candidates. Because to form a good image for the candidates in the
public, it’s also affected by the high intensity of coverage in mass media.

67. CONCLUSION 4 #CANDIDATES ACTIVITIES
• The intern of a the registrant political parties will affect every activities
being done by their candidates.
Implication
This condition will prove to be quite advantageous for some candidates
who got a pretty solid political parties to find supports from a non-political
parties and how to strengthen their image in front of the public.
Recommendation
All candidates who are still struggling with the intern of their political
parties have to start making decision so they won’t lose in the matter of
trying to draw sympathy from the public. How to do it, is by doing a lot of
action program which can directly interact with the voters.

68. CONCLUSION 5 #ISSUES
• The background of a candidate could affect the issues being
discussed.
Implication
Each candidates have their own concentration on different issues.
This actually could benefit the voters, because there will be more
programs being offered by the candidates.
Recommendation
The public must be able to understand the issues being discussed
with the candidates, because this is actually a part from work
programs being offered.

69. CONCLUSION 6 #SITE VISIT
• Any imaging strategy being done by the candidates still emulate what’s
been done before by Jokowi at Jakarta, namely to visit marketplaces and
villages.
Implication
Other locations deserve to be visited like farms and factories
center, haven’t been utilized optimally. This is actually a chance for other
candidates.
Recommendation
All candidates must extend their visitation sites, because West Java isn’t
only dominated by marketplaces only, but also by farms and factories.

70. CONCLUSION 7 #SUPPORTS
• Supports from political parties and non-political parties are only just
commitment and not yet reach the level of actions.
Implications
Because it’s only commitment, then this matter still couldn’t be seen as a
standard by the candidates, because those commitments could change
anytime. This is true, especially for all non-political parties.
Recommendation
All candidates must make sure that every supports they got from political
parties or non-political parties, could last until the election actually begin.
This is to avoid the case where they (non-political parties) divert the
supports to other candidates.

71. CONCLUSION 8 #ELECTION
ORGANIZER
• KPU’s performance in running the election is deemed not yet
maximal.
Implication
KPU’s performance in running the election organizer has been
highlighted by media.
Recommendation
KPU must work hard to held a perfect election so it could run
smoothly.

72. THANK YOU