Inbounduk14 slides

1. Successful Growth Abroad
Beyond our shores
Andy Barke
Head of Northern Agencies
Google UK

2. The world is flat
“The world is becoming globally interconnected, thereby allowing businesses all over the world
to compete on a more equal playing field.” – Thomas L. Friedman

3. *
£28bnof UK online
retail sales will
come from
abroad
Source: Google and OC&C
£7bn
of UK online
retail sales
came from
abroad
2013 2020
International Opportunity growing

4. *
THE NEXT 4 BN
2013 World Population
7 BILLION
3 BILLION
2013 Internet
Population

5. **
INTERNET FOR THE
NEXT 4 BILLION

6. **

7. **
INTERNET FOR THE
NEXT 4 BILLION

8. 201
4
Global e-commerce sales
Source: eMarketer, Jan 2013
The Internet is Borderless

9. 201
6
Global e-commerce
sales
Source: eMarketer, Jan 2013
The Internet is Borderless

10. *
Asia will be the engine of growth

11. Which countries are attractive?

12. Generally BRIC of course...

13. Source: Internet Retailing, August 2013
Social
44% check
social media to
make buying
decisions
Prefers
Trusted
brands from
overseas
Mobile 1st
Young
61% are
aged 18-30
Average
online spend
of £703 pp, vs
£1,085 in UK)
Spender
Mobile has
surpassed
desktop usage
Chinese consumer – young, mobile, global

14. ...but also SMIT

15. Small ahead of
the Big
International
outpacing
domestic 10x
Pureplays grow
2-3x faster
BORDERLESS DIGITAL OPPORTUNTIES

16. *
The UK has the Largest Positive Trade Surplus

17. Markets are already highly interconnected

18. *
CONSUMERS AND
TECHNOLOGY DRIVING
CHANGE

19. *

20. **

21. *

22. *
1. Prioritise markets &
identify the easy wins
2. Consider testing with
marketplaces
9. Invest behind the key
markets
11. Reinvent your supply
chain
10. Localise where it
matters to customers
12. Develop a global view
of customers
4. Develop and invest in a clear strategy to build awareness and drive traffic
5. Develop pricing strategy to profitably serve international markets
6. Organise to deliver your ambition
3. Determine the right multichannel approach for you
7. Establish the last mile
solution
8. Invest in a scalable
payments platform
The CEO’s Playbook to Internationalisation
Prepare Grow LeadLaunch

23. Google Confidential and Proprietary
First, make sure you have a good proposition

24. Google Confidential and Proprietary
Do your research – External Sources
X
Operational Considerations, Countries Rates by Ease, UK Example

25. Free Google tools to help with Export

26. *Source: Google Trends
Find your audience with Google Tools

27. *Source: Google Trends
Look at Online & Offline Shopping Behaviours

28. **
Acquiring customers globally

29. *Source: Google Trends
Look at Online & Offline Shopping Behaviours

30. *
Spreek met uw klanten in hun moedertaalSpeak to your customers in their native tongue

31. *
Get Local with Google Translator Toolkit4x conversion rate from consumers using Google Translate

32. *
Spot and respond fast to evolving
demand
Start with easy ‘go to’ markets
first.
Use the tools available to you and
start now
www.occstrategy.com/global-retail-empire

33. *