This document discusses the HubSpot Ads add-on, which allows users to run paid advertising campaigns. It notes that over 50% of HubSpot customers have used paid channels and that ads can provide a "spark" for inbound marketing. However, ads may not be suitable for some customers due to competitive industries, low budgets, or lack of optimized conversion paths. The document then addresses common objections to ads, stating that the HubSpot add-on aims to make ads setup easy, provide expertise, and clearly show ROI. Key features highlighted are automatic tracking, ROI reporting, and optimizations to learn best practices.

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HubSpot Ads Add-on
Should you use Ads? An introduction
to the Ads Add-on
Lars Österberg
Product, HubSpot

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Hubspot + Ads?

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Let’s talk about the Elephant in the room.

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53%
of HubSpot Customers have
used paid channels in 2015
- HubSpot Internal Customer Data

5. Source: Content Marketing
Institute

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Just like Email
Good way | Bad Way

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Native Sponsored Posts
Paid Content in the same
place that Social Content
lives

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Intent Driven Ads
Ads where HubSpot is
already helping you with
SEO

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Some of our customers
aren’t a great fit for Ads.
Ads Add-on

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Inbound is still the core of marketing,
sometimes you just need a spark.

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1. Been there, tried that – you’re in a competitive industry
and the ROI on most ad networks just doesn’t add up for
you
Some Good Reasons Not to use Ads

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2. You don’t have the budget - you’re still getting your
content engine up and running
Some Good Reasons Not to use Ads

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3. You don’t have conversion paths for specific offers set up
on your website
Some Good Reasons Not to use Ads

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Taking Reasons Off the Table
©Castle Rock Entertainment

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1. No time / can’t afford an outside consultant
 Our goal is to make getting up and running with Ads
faster, easier, and more intuitive than you can imagine.
Taking Reasons Off the Table

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2. You don’t have any Ads expertise
 We want to teach you to be an expert through the tool,
and keep you from making costly mistakes until you are.
Taking Reasons Off the Table

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3. Too difficult to show ROI
 We want tracking to be so easy that you forget it was
something you had set up before.
Taking Reasons Off the Table

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Make Ads Easy.

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Automatic Tracking
No more creating 100
tracking URLs

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ROI Reporting
See what Ad campaigns
are really driving your
paid results (drill down to
see ad or keyword ROI)

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Optimizations
Learn best practices as
you go, and avoid costly
mistakes

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Demo
(but check it out later on your own too!)