Tom Monaghan - Seven Reasons Even Your Mom Won't Open Your Email

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INBOUND 2015

Marketing

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Seven Reasons Even Your
Mom Won’t Open Your Email
Tom Monaghan
Senior Engineering Manager, HubSpot

1. Tom 101
2. A bit about the data
3. Seven reasons
4. Uncomfortable silence
AGENDA

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The data
14241,068,955,738 emails

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The data
1424100,546 campaigns

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The data
1424106,972 contacts.

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Reason 1
1424You sent it on the wrong day.

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Reason 1
1424And then Sunday …

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Reason 2
1424You sent it at the wrong time.

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Reason 2
1424Breakfast of Champions!

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Reason 2
1424And definitely not first thing.

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Reason 3
1424You got your Mom’s email from …

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Reason 4
1424You won’t take no for an answer.

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Reason 4
1424They don’t open your email.

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Reason 4
1424First email = 67%

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Reason 4
1424Second email = 23%

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Reason 4 – Probability of an open

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Reason 5
1424You’re getting a bit to personal…

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Reason 5
1424But don’t get creapy.

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Reason 5
1424Company Name … not awesome

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Reason 6
1424You kiss your Mom with that …

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Reason 7
1424Content is king – write more.

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These dogs are
wanted in seven states
for tax evasion &
fraud.

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