INBOUND 2015

1. INBOUND15
Getting Ink: Inbound Strategies
for Building Relationships with
Traditional Media Outlets and
Bloggers
@ScottKirsner, Columnist, Blogger & Editor
Boston Globe / Innovation Leader

2. My objectives:
1. You ask lots of questions, at any point
2. One of the most useful sessions you go to at INBOUND
3. I need volunteers willing to talk about challenges or
successes they’ve had in getting media coverage.

3. Imagine tomorrow morning’s Wall Street Journal…
…TechCrunch…Business Insider

4. Why did that happen?
Just as inbound works for customers, it can also work for media
coverage.

12. Some essentials:
• Establishing thought leadership/credentials
• SEO matters
• Contact information
• Response time

13. The pro tips:
• Building relationships before you need them
• Serving up story tips not related to your company
• Being a source on other stories
• How to follow up on an interview

14. Volunteers:
What challenges or problems have you run into trying to get
coverage?
What approaches have you used successfully?
What advice do you have?

15. #INBOUND15
Thank you!
@ScottKirsner
sk@scottkirsner.com
boston.com/innovation
innovationleader.com