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Charlene Li - Leadership In The Digital Era
- 1. INBOUND15 Leadership in the Digital Era Charlene Li Principal Analyst, Altimeter
- 3. An engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations.
- 4. #INBOUND15 Strategy is What You Do – And Don’t Do
- 5. 1. Digital Transformation 2. Leadership 3. Culture
- 7. INBOUND15 Who Are Your Digital Customers?
- 8. INBOUND15 Age 18-29 30-49 50-64 65+ % using Facebook 87% 73% 63% 56% % using Instagram 53% 25% 11% 6% % using Twitter 37% 25% 12% 10% % using Pinterest 34% 28% 27% 17% % using LinkedIn 23% 31% 30% 21% How Different Really Are Millennials? Source: Pew Research, Social Media Update, 2014
- 9. INBOUND15
- 10. INBOUND15 “You’ve got to start with the customer experience and work backwards to the technology.” - Steve Jobs
- 11. INBOUND15 Understand the Dynamic Digital Customer Journey
- 13. INBOUND15 Listen at Scale Share to Shape Engage to Transform The Engaged Leader Framework
- 14. INBOUND15 Red Robin Enables Listening of Customer Via Employees
- 15. INBOUND15 UPS’ Rosemary Turner Connects by Sharing with Employees via Twitter
- 16. INBOUND15 Telstra CEO David Thodey Engages Frequently
- 18. INBOUND15 Purpose Drives Thodey’s Engagement “I jump into customer issues because it’s dear to my heart.” - David Thodey, CEO of Telstra
- 19. INBOUND15 The Impact of Follow-Through
- 20. “I don’t have the time.”
- 21. #MKTNATION “It’s not about me.”
- 22. #MKTNATION “I don’t want to get my organization in trouble.”
- 23. INBOUND15 Listen 15 minutes a day Share a story that will inspire action Engage strategically, sparingly Three Ways to Help Leaders Be Digital
- 25. INBOUND15 63% see changing company culture as a top challenge Altimeter Digital Transformation Study 2014 Culture Eats Strategy For Breakfast Every Day
- 26. INBOUND15 Rigid Organizations Dynamic Organizations Digital Requires a New Way of Working
- 28. 1. Create a Culture of Sharing #EngagedLeader #MME15
- 29. INBOUND15 1. Create a Culture of Sharing
- 30. INBOUND15 What stories could you share that would inspire action?
- 32. INBOUND15 Source: Edelman Trust Barometer, 2015 #EngagedLeader #MME15 Build Trust with Engagement
- 33. INBOUND15 “We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express Ask the Right Questions Around Value
- 38. Courage