Social Selling brings value to every stage of the buyer’s journey, but many companies still struggle to see how these tactics are specifically applied and measured throughout their process. After crowdsourcing 50,000 sales professional around the world, this session will provide proven social tactics to apply at every stage of your sales team's routine.

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WHERE DOES SOCIAL
SELLING FIT IN THE
BUYER'S JOURNEY?
What 50,000 sales pros told us.
Jamie Shanks, CEO, Sales for Life

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1. Who Is Jamie Shanks And Why Is He Talking About
Social Selling?
2. The FEED Routine
3. How To Measure Social Selling
NEXT 30 MINUTES

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1 JAMIE SHANKS’ STORY

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Failure
“Our greatest glory is not in never failing,
but in rising up every time we fail.”
Ralph Waldo Emerson

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Did not build an online presence
+
Did not build a sustainable pipeline

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NEARLY TWO YEARS
AFTER STARTING MY
BUSINESS, IN MARCH
2011, I WAS TEETERING
ON THE EDGE OF
BANKRUPTCY, THEN,
LIKE A SLAP IN THE
FACE FROM ‘SALES
KARMA,’ THREE DAYS
BEFORE MY WEDDING,
THE BOMB DROPPED!

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There was no way I was telling my soon-to-be wife what
had just happened, or I assumed, “this marriage thing is
over before it even begins.”

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At night, every night, many times at 3 a.m., I would be in our
spare bedroom staring aimlessly at my laptop, hoping that some
serendipitous event would come save my business. I can vividly
remember these nights like a recurring bad dream.

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Rising From The
Ashes Of Failure
“It ain’t how hard you can hit, it’s
about how hard you can get hot
and keep moving”
Rocky Balboa

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AA-ISP’S
ANNUAL
LEADERSHIP
SUMMIT

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”Are you f#@$ing mental?”
George Albert
COO, Sales for Life

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Starting With Global
Organizations
“The whole is greater than the
sum of its parts”
Aristotle

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2 THE FEED ROUTINE

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The FEED Routine
“Repetition is the mother of learning,
the father of action, which makes it
the architect of accomplishment.”
Zig Ziglar

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The FEED Routine

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50,000 +
The Number Of Sales Professionals Who Contributed
To This Crowdsourced Social Selling Routine.

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1. FIND
Find, profile and socially
surround your buyers.

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2. EDUATE
Educate your network with content.

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3.ENGAGE
Engage in new socially
driven conversations.

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4. DEVELOP
Develop your network by sending
new connection requests.

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FEED ROUTINE SUMMARY
In 30-60 minutes per day:
FIND decision-makers in named accounts
EDUCATE yourself and your market with content
ENGAGE prospects through a multi-touch cadence
DEVELOP your network to find more decision-makers

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3 HOW TO MEASURE
SOCIAL SELLING

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SOCIAL SELLING MASTERY
SCALING UP YOUR SALES AND MARKETING
MACHINE FOR THE MODERN BUYER
GetSocialSelling.com

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