This document discusses increasing women in B2B sales roles. It notes that while CXOs say they want more women on their sales teams, currently only 31% of sales reps, 26% of middle management, and 13% of senior sales leaders are women. The document provides a framework and strategies for taking action, including 5 competencies companies can develop and 5 competencies women can focus on to advance their careers. These include creating an inclusive environment, improving recruitment and retention, as well as developing bravery, communication skills, self-belief, negotiation skills, and focus.