Mark Girvan - How To Get Paid Twice As Much And Three Times Faster
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Mark Girvan - How To Get Paid Twice As Much And Three Times Faster
- 1. INBOUND15 How to Get Paid Twice as Much and Three Times Faster for Your Client Work Mark Girvan VP Sales and Business Development, FreshBooks
- 3. Context settting Images for what is Freshbooks • What do we do and for whom? • Core Value Proposition
- 4. Why can Freshbooks talk on this subject? Street credibility • Want images that support: 1) Mike story 2) Our clients are creative types 3) We process 2Million invoices a month, worth $18 Billion a year for 5 million + clients 4) We publish e-books on these issues: splash both books
- 9. Why are you in this room today? • While we all passionately pursue our various “crafts” the inescapable facts for all businesses are: ① Earning Money - allows us to continue pursuing our craft and passions ② Getting paid – allows us to manage our business rather than it managing us
- 11. The struggle is real • Images or nice Freshbooks fonted words or could also use a combination of words with statistic – Poor Cash Flow – 25% fail in first 12 months, 50% gone by firth – Value of one more hour - $500 or 38% – Scaling is getting – 72% working longer – Investment in Financial literacry – 4/10
- 15. Two biggest areas for improvement • Time out to dollars in • Throwing away legacy pricing model
- 16. Time out to dollars in • Images around concepts in notes – was thinking this is place we could show only product shots in whole presentation • Time Tracking inputs – our counter, hours counter and project view of hours in product • Reports view that show client based metrics
- 27. Story – Anecdote on time tracking • Use story from TV commericals – Agency Woman – maybe we have a video right in the presentation
- 28. Break your hourly billing obsession • Problematic the way our clients bill • NOTE TO MYSELF AND LINDSAY – can we pull some more stats or are there any in Mike’s book – feel weak
- 29. Freshbooks client who thrive do…. • Images for “VALUE not HOURS: • Image for “Investment no Expenses” • Could just be nicely formatted words
- 32. Story – Anecdote on billing • Use Mike’s story from breaking the time barrier
- 33. Image of Mike’s book that will be available • Breaking time barrier
- 35. The struggle is real • Images or nice Freshbooks fonted words – or could also use a combination of words with statistic – Processing Times – Unpaid receivables – Creative organization not investing in any best practice
- 39. The silver bullet is…… • Would be great to have something that represents lots of small changes that add up over time
- 46. Lots of small changes that add up… • Note to amanda: there are 6 things below here – happy to have images all on one page but if you need 2 I get it
- 47. Layout all the changes in one slide as a wrap up – waterfall chart • Want something that shows how they all layer up to be big • I would use waterfall chart but you might have a different construct
- 48. Story - Anecdote • Use Robb Eng’s personas stories from Segmentation work
- 49. Call to Action Hubspot Connect Logo Images of both of our e-books blog link