19. How do you launch the
best possible
performing website?
#GrowthDrivenDesign @SavvyLuke
20. Traditional Web DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month
Redesign
Site
Launch new site
3 Month
Redesign
Launch new site
#GrowthDrivenDesign @SavvyLuke
26. The traditional web design model is totally broken.
Whether you’re an agency or a business, it leaves
you extremely vulnerable to project failure and
often does not produce optimal results.
Gabe Wahhab
Director, Interactive Services
“ ”
#GrowthDrivenDesign @SavvyLuke
28. Growth Driven Design
Create an elevator pitch for this method here.
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign @SavvyLuke
29. Minimize The Risk
[long timeframe, cost, over-budget/late]
Better Results
[by learning & continuous improvement]
Inform Other Parts of the Business
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ
GROWTH-DRIVEN DESIGN
#GrowthDrivenDesign @SavvyLuke
35. LAUNCH PAD
WEBSITE
• Filter & prioritize Wishlist
• Build the Launch Pad
• Test along the way
• Launch quick
PHASE ONE - 30 - 45 Days
Growth-Driven Design
STRATEGY
46. For [Marketing Mary] visiting the [Pricing Page], we believe changing
[Enterprise Pricing] into a [“Request a Quote”] will
[boost MQL conversion from this page by 10%]
Expected Impact + Effort Required + Experiment Design
HIGH IMPACT - ACTION ITEM 1
We believe this to be true because [research or previously validated assumption]
Hypothesis Statement
47. Plan
• Hierarchy -> Metric to Move
• Research
• Brainstorm & prioritize wishlist
• Design experiment
• Run though cycle sprint
Deep Dive Training at GrowthDrivenDesign.com
#GrowthDrivenDesign @SavvyLuke
48. Develop
• “Get Shit Done”
• All team hands on deck
• Setup experiments
• Marketing campaign
Deep Dive Training at GrowthDrivenDesign.com
#GrowthDrivenDesign @SavvyLuke
49. Learn
• Run experiment
• Review results
• What did we learn?
• Publish findings
#GrowthDrivenDesign @SavvyLuke
Deep Dive Training at GrowthDrivenDesign.com
50. Transfer
• Create recommendations
• Collaborate between functions
• Ask questions and learn
#GrowthDrivenDesign @SavvyLuke
Deep Dive Training at GrowthDrivenDesign.com
52. Traditional Web DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month
Redesign
Site
Launch new site
3 Month
Redesign
Launch new site
#GrowthDrivenDesign @SavvyLuke
53. Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month
Redesign
Site
Launch new site
3 Month
Redesign
Launch new site
#GrowthDrivenDesign @SavvyLuke
54. Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month
Redesign
Site
Launch new site
3 Month
Redesign
Launch new site
#GrowthDrivenDesign @SavvyLuke
55. Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month
Redesign
Site
Launch new site
3 Month
Redesign
Launch new site
#GrowthDrivenDesign @SavvyLuke
56. Traditional Web Design vs. Growth Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month
Redesign
Site
Launch new site
3 Month
Redesign
Launch new site
#GrowthDrivenDesign @SavvyLuke
57. Traditional Web Design vs. Growth Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month
Redesign
Site
Launch new site
3 Month
Redesign
Launch new site
#GrowthDrivenDesign @SavvyLuke
59. TRADITIONAL
WEB DESIGN
GROWTH-
DRIVEN DESIGN
Data Based
Decisions
Continuous
Improvement
Spread
Over Time
Launch Quick
& Improve
(agile, on time & on budget)
#GrowthDrivenDesign @SavvyLuke
Upfront
Costs
Resources
& Time
Based on
Assumptions
(out of scope, over budget, late)
RISK RESULTS
Static for
2 Years
60. TRADITIONAL
WEB DESIGN
GROWTH-
DRIVEN DESIGN
Agile,
no scope creep
Packaged
process
Stable revenue
to grow
(minimizes risk)
AGENCY CHALLENGES
Differentiator - and - Help with retention#GrowthDrivenDesign @SavvyLuke
Hard to grow
with projects
Out of scope,
launching late
No system
[ongoing]
(client risks)
61. Growth-Driven Design is the new gold standard for
delivering successful website redesigns that bring
measurable business value.
It is a smarter, agile and data guided approach that
minimizes the pitfalls of traditional web design and
produces high performing websites.
Gabe Wahhab
Director, Interactive Services
“ ”
#GrowthDrivenDesign @SavvyLuke
63. TRISH LESSARD
CEO
“In the past 30 days, our sales team has
pitched both traditional and Growth-Driven
Design. The Growth Driven retainer has been
a clear winner 4 to 1 over traditional site
design when offering clients both options.
I believe this is the future of website design.”
#GrowthDrivenDesign @SavvyLuke
64. Growth Driven
Design
TYPE
Traditional
$71,500 Project
+
$5,000 / mo (12)
$84,750 Project
$5,000 Project
+
$2,000 / mo (12)
$8,000 Project
$10,000 Project
+
$2,000 / mo (6)
$18,000 Project
CONTRACT 1 CONTRACT 2 & 3 CONTRACT 4
55% 350% 22%Revenue Increase
Growth-Driven Design vs. Traditional Design
#GrowthDrivenDesign @SavvyLuke
65. “Avella has partnered with
Media Junction on an ongoing
Growth-Driven Design retainer
to continue to evolve our brand,
and enhance messaging and
user experience.
The end result is a web
experience that surpasses our
competitors and keeps our
customers engaged and
delighted.”
#GrowthDrivenDesign @SavvyLuke
71. flickr.com/photos/unitopia/3089010125
“ I will come again and conquer you, because as a
mountain you can not grow, but as a human, I can.”
- Sir Edmund Hillary
#GrowthDrivenDesign @SavvyLuke
74. INBOUND ANNOUNCEMENT!
New GDD Client Consultation
• Post-sale next steps
• Gameplan Strategy, Launch Pad & Ongoing
• Resources and Tools
• Anything else I can help with
… Emailing details next week