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Course Objective
To learn why to produce short videos to grow
your business and raise capital.
To understand tactics to produce videos quickly
and cost-effectively.
Key Learning Outcomes
● Key steps in producing video
● How to produce a good-enough video for
under $2,000 (and even free)
● What is required to produce a high quality
professional video
Player / Hosting
Vimeo
YouTube
Live Streams
Google Hangouts On Air
LiveStream
UStream
Video Tools
● Crowdfunding: Kickstarter, Indiegogo etc.
● AngelList
● Gust
Nice to have
● Robust YouTube channel
● Video on Website
Where is Video Required
Video Matters
● Promote expertise
● Powerful communications tool
● Quickest route to building reputation
● Many investors product videos to tell the
world what they are looking for
● Video transcends geographic location
The Killer Video
● Short! < 2 minutes
● Entertaining
● Memorable
● Shareable
Great Videos. Great Visibility.
Great Videos. Great Fundraising.
Great Videos. Great Impressions.
$1,000
- Assuming you have storyboard
- Short 30 second animation
$5,000+
- High Quality Animation
- Creative
$10,000+
- Talent
Cost
Cost
Timing
● 1-4 weeks to produce storyboard
● 2-4 weeks to produce animation
● 3-5 weeks to produce with talent
● Budget minimum of 5 weeks for a simple
project
● 10 weeks for a complex project
● Write your own storyboard
● Crowdsource input on storyboard
● Sketch out scenes
● If people are in the video, solicit friends to
help produce voice overs, music, etc.
● Ask several peers how to save money in the
process.
Save Time and Money
Keys to Success
● Get Comfortable on Camera
● Content / storyboard strategy
● Prepared support network
● Source cost-effective talent
Action Plan
● Learn
○ See what videos work
○ Decide what messaging is for your video
● Produce Storyboards
○ Sketching ideas saves significant time and expense
● Peer Feedback
○ Bounce ideas off your network
○ Hone key messaging
● Launch First Video
○ Make the first one cheap. Iterate.
Next Steps
● Join our Master Fundraising Course
● Join us now for 50% off
● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/
● Feedback: Jason (at) INVESTyR.com

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Online Video & Fundraising Success

  • 1.
  • 2. Course Objective To learn why to produce short videos to grow your business and raise capital. To understand tactics to produce videos quickly and cost-effectively.
  • 3. Key Learning Outcomes ● Key steps in producing video ● How to produce a good-enough video for under $2,000 (and even free) ● What is required to produce a high quality professional video
  • 4. Player / Hosting Vimeo YouTube Live Streams Google Hangouts On Air LiveStream UStream Video Tools
  • 5. ● Crowdfunding: Kickstarter, Indiegogo etc. ● AngelList ● Gust Nice to have ● Robust YouTube channel ● Video on Website Where is Video Required
  • 6. Video Matters ● Promote expertise ● Powerful communications tool ● Quickest route to building reputation ● Many investors product videos to tell the world what they are looking for ● Video transcends geographic location
  • 7. The Killer Video ● Short! < 2 minutes ● Entertaining ● Memorable ● Shareable
  • 8. Great Videos. Great Visibility.
  • 9. Great Videos. Great Fundraising.
  • 10. Great Videos. Great Impressions.
  • 11. $1,000 - Assuming you have storyboard - Short 30 second animation $5,000+ - High Quality Animation - Creative $10,000+ - Talent Cost
  • 12. Cost
  • 13. Timing ● 1-4 weeks to produce storyboard ● 2-4 weeks to produce animation ● 3-5 weeks to produce with talent ● Budget minimum of 5 weeks for a simple project ● 10 weeks for a complex project
  • 14. ● Write your own storyboard ● Crowdsource input on storyboard ● Sketch out scenes ● If people are in the video, solicit friends to help produce voice overs, music, etc. ● Ask several peers how to save money in the process. Save Time and Money
  • 15. Keys to Success ● Get Comfortable on Camera ● Content / storyboard strategy ● Prepared support network ● Source cost-effective talent
  • 16. Action Plan ● Learn ○ See what videos work ○ Decide what messaging is for your video ● Produce Storyboards ○ Sketching ideas saves significant time and expense ● Peer Feedback ○ Bounce ideas off your network ○ Hone key messaging ● Launch First Video ○ Make the first one cheap. Iterate.
  • 17. Next Steps ● Join our Master Fundraising Course ● Join us now for 50% off ● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/ ● Feedback: Jason (at) INVESTyR.com