Crowd funding involves individuals pooling their financial resources via the Internet to support projects or organizations. It can provide benefits such as free funding, independence from traditional sources, generating buzz and expanding social networks. However, crowd funding also carries risks like failing to reach fundraising goals, damaging public image if unsuccessful, and requiring an understanding of one's target audience. Effective crowd funding demands research, a clear understanding of supporters, a unique pitch, consistent updates, and visually appealing, concise content.