1. Andrew Glavac
Elenor Ball-Banting
Andrea Guest
Robert Rankin
Uruje Sultan

2. • www.youtube.com/watch?v=ZVlUwwgOfKw

3. What is Linkedin?
• Linkedin is the world’s largest professional
network with over 175 million members
and growing rapidly
• Connects you to your trusted contacts
• Helps you exchange knowledge, ideas
and opportunities with a broader network
of professionals
• Global entity

4. Objective
• Establish a professional profile through:
1. Finding experts and ideas
2. Staying in touch with colleagues and friends
3. Explore opportunities
4. Ask questions/get answers

5. Linkedin as a Non-profit
Professional: Tactics
- Marketing
- Creating your own brand
- Communication
- “Connect” with others
- Communicate who you are
- LinkedIn Today

6. Linkedin as a Nonprofit
Organization: Tactics
- Communication
- NGO/Non-profit page
- Social Media communication
- Marketing
- Similarities and differences v. professionals
- Fundraising
- Connect with donors
- Ads

7. Linkedin as a Non-profit
Professional
• Pros:
1. Vendor contacts and Job postings
2. Discussion Forums
3. Cost-effective
4. Self-promotion
5. Mobile

8. Linkedin as a Nonprofit
Organization
• Pros:
1. Groups (functioning as a forum)
2. Create events
3. Company profiles
4. Recruiting
5. Affordable
6. Customer relations
7. Strengthening brand
8. NGO World

9. Linkedin as a Non-profit
Professional
• Cons:
1. Time consuming
2. Weighted first impression/impact
3. Free options are limited
4. Limited transparency

10. Linkedin as a Nonprofit
Organization
• Cons:
1. Transparency
2. Costly for small organizations
3. Time consuming

12. Personal Success Story
• Barbara Lemaire
• What: "Non-profit connects with key benefactor
through LinkedIn”
• Who: Barrett Foundation
• Where: Albuquerque, New Mexico, United
States
• Used LinkedIn to: Secure funding for a non-
profit organization.

13. • http://www.youtube.com/watch?v=U8eAbTZes

14. Questions
• How many Canadians have Linkedin?
– Over 5 million
• Do you think Linkedin members can influence company
decisions? If so, how many?
– Four out of five members influence company decisions
• What is the percentage of users with post secondary
degrees?
– 91%
• What do you think the average household income is of people
who used Linkedin?
– $100k/year
• On which social media site are members more confident in
professional information
– Linkedin (72% of people polled)