VISIT THE CONFERENCE WEBSITE HERE - http://bit.ly/NVH_Slideshare_Website With contributions from 10 international OEM companies! The advent of electrical, electronic and mechatronic fields have demonstrated the potential of not just reducing noise and vibration in vehicle using active technologies, but has also generated the scope of introducing sounds and vibrations that could drive positive emotional response. This is a major requirement for high performance cars and is also growing its importance in the field of mass-produced vehicles. This conference will seek to explore the latest challenges in this area and unique solutions that industry leaders are employing to move things forward. We hope that you can join us in Crewe, the home of Bentley Motors Limited and help us make this event successful and regular in the automotive NVH calendar. • Explore advanced passive and active NVH control-solutions, to save weight and costs while optimising CO2 efficiency and passenger comfort • Gain insight into advanced measuring, testing and simulation tools in a virtual reality context for definition and development of integrated solutions that meet passengers´perception and needs • Explore psychoacoustics, sound branding and personalised acoustic options to differentiate from competitors and ensure a unique acoustic driving experience • Hear about advanced technologies and sound synthesis for Noise Optimisation in EV/HEVs and high performance cars • Find out about powertrain and vehicle refinement with smart materials and innovative measuring systems that ensure low cost

1. Advisory Board:
Jonathan Layfield, Head
of Vehicle Physics, Bentley
Motors Limited, UK
Colin Peachey, Group
Chief Engineer Controls
and Electrical, Lotus
Engineering, UK
David Hudson, Chief Engineer
Hybrid Systems, Tata Motors
EuropeanTechnical Centre, UK
David Quinn, Market Quality
Engineering &Technical
Leader NVH, NissanTechnical
Centre Europe, UK
Conference Chairman:
Uday Senapati, Head of
Technical Operations –
Bentley Mulliner, Bentley
Motors Limited, UK
To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-nvh.co.uk/MM
• Explore advanced passive and active NVH control-solutions, to save weight and
costs while optimising CO2 efficiency and passenger comfort
• Gain insight into advanced measuring, testing and simulation tools in a
virtual reality context for definition and development of integrated solutions that
meet passengers´perception and needs
• Explore psychoacoustics, sound branding and personalised acoustic options to
differentiate from competitors and ensure a unique acoustic driving experience
• Hear about advanced technologies and sound synthesis for Noise Optimisation
in EV/HEVs and high performance cars
• Find out about powertrain and vehicle refinement with smart materials and
innovative measuring systems that ensure low cost
Sponsors:
Confirmed contributions from:
AUTOMOTIVE
NVH
With contributions from
10 international OEM companies!
30 June – 02 July 2014 | De Vere Venues - Wychwood Park, Weston Crewe, UK
INTERACTIVE WORKSHOP DAY | Wednesday, 02 July 2014
Workshop A | Test Drive:Technology demonstration of an ANC system
in a Lotus Evora
Workshop B | Noise optimisation for EV/HEVs
Workshop C | NVH for high performance cars
Workshop D | Emotional automobile and sound branding
for NVH optimisation
International Conference
SA
V
E
up
to
€
400,-w
ith
our
Early
Birds
ifyou
book
by
17
A
pril2014!
In co-operation with:
Human Centred
Design Institute

2. Dear Colleague,
The field of automotive refinement (noise, vibration, harshness and sound quality) has probably seen
the introduction of new challenges as no other field. The increasing customer demands and aspirations,
new powertrain/drivetrain technologies, legislative changes and demand for weight and cost reduction
continually add to the traditional challenges of refinement and psychoacoustics. The biggest challenges
on the way seem to be thrown up by alternative powertrain/drivetrains and the balance between refinement
and acoustic character.
The advent of electrical, electronic and mechatronic fields have demonstrated the potential of not just
reducing noise and vibration in a vehicle using active technologies, but has also generated the scope
of introducing sounds and vibrations that could drive positive emotional response. This is a major
requirement for high performance cars and is also growing its importance in the field of mass-produced
vehicles.
As the nation of largest development and production of high performance cars that drives unique trends
in the field of automotive refinement, we found it important to organise an event here in the UK – an
event that brings the global experts in this field together to discuss their views. This conference will seek
to explore the latest challenges in this area and unique solutions that industry leaders are employing to
move things forward.
We hope that you can join us in Crewe, the home of Bentley Motors Limited and help us make this event
successful and regular in the automotive NVH calendar.
Kind regards
Uday Senapati, Maria Nikolopoulou,
Conference Advisor & Chairman, Project Manager,
Bentley Motors Limited, UK IQPC, Germany
Sponsorship
We have a variety of packages
available to suit your requirements.
For all Sponsorship and Exhibition
opportunities call us:
+49 (0)30 20 91 32 75 or email
sponsorship@iqpc.de
Sponsors
Exa Corporation
55 Network Drive
Burlington, MA USA 01803
+1 781 564 0200
info@exa.com
www.exa.com
Exa Corporation, develops, markets,
sells, and supports (CAE/CFD) software
products, and provides professional
services for simulation-driven design.
Leading manufacturers choose our
fluid flow, heat transfer, and acoustic
simulation solutions to optimize
the performance of their products,
reduce product development costs,
and improve the efficiency of their
design and engineering processes.
Our simulation solutions enable our
customers to gain crucial insights
about design performance early in
the design cycle, thus reducing the
likelihood of expensive redesigns
and late-stage engineering changes.
Our products include, PowerFLOW®,
PowerDELTA®, PowerCLAY®,
PowerVIZ®, PowerSPECTRUM®,
PowerACOUSTICS®,
PowerINSIGHT®, PowerCOOL®
and PowerTHERM® along with
professional engineering consulting
services.
Brüel & Kjær Sound & Vibration
Measurement A/S
Skodsborgvej 307
DK2850 Naerum
Denmark
www.bruelkjaer.de
For further information
please visit our website
www.automotive-nvh.co.uk/MM or
contact us on +49 (0)30 20 91 33 88
or email eq@iqpc.de
Looking to gain more insight into the topic of this conference?
Want to stay on top of developments and the latest trends in the
automotive industry?
Then become a member of Automotive IQ.
www.automotive-iq.com
Membership is free. By becoming a member you
gain access to a plethora of industry-relevant
information through expert interviews, white
papers, our blog, presentations and podcasts.
Take advantage of our free content and network with your peers.
Learn about our automotive conferences and benefit from
early-bird savings.
AUTOMOTIVE
NVH
30 June – 02 July 2014 | De Vere Venues - Wychwood Park, Weston Crewe, UK
In co-operation with:
Pre-Conference Evening | Sunday, 29 June 2014
Cocktail-reception
Join us for a cocktail-reception at Bentley´s premises in Crewe!
This is an excellent opportunity for you to meet the other attendees
prior to the event and make new business contacts.
Team Discounts
We are offering attractive Team
Discounts, please contact us!

3. 08:00 Registration and coffee
Who is Who
Learn about your peers. Discover who else is participating
in the conference
09:00 Welcome and opening address by
Rolf Frech,
Member of Board for Engineering,
Bentley Motors Limited, UK
Uday Senapati,
Head of Technical Operations – Bentley Mulliner,
Bentley Motors Limited, UK
Sound branding: How to differentiate from competitors by
ensuring a personalised acoustic driving experience
09:10 Achieving the unique sound of the Bentley ContinentalV8
Grand Tourer V8: Refinement and sportiness
• A true high performance British sound
• Sound branding to improve emotional response
• Refinement vs. sportiness
Andrew Jackson,
Acoustics Engineer,
Bentley Motors Limited, UK
09:50 Interactive session
Speed networking and business cards exchange
Get connected to most of the other delegates in short one
to one meetings.
Share your professional background, discuss your business
issues briefly and find out who you have to catch up with
during the conference or afterwards
Don´t forget your business cards!
10:30 Refreshment break and networking
11:00 Decoding the driver emotional response to automotive
steering wheel vibration feedback
• To map automobile steering wheel vibration behaviour to
driver/customer behaviour so as to optimise and personalise
the driving experience
• On-road measurement of steering wheel vibration in
automobiles over different road profiles
• Laboratory test study to define a library of physical
vibrational stimuli characteristics that map the driver
emotional response to steering wheel vibration
• To define the language of communication between the
steering wheel vibration feedback and the driver
• Exploring physical stimulus characteristics to define what
should an acceptable vibration be to elicit a positive
driving experience
Marco Ajovalasit,
Senior Lecturer in Human Factors, Human Centred
Design Institute,
Brunel University, UK
11:40 Panel Discussion:
What should a quality sound be: Acceptable and
unacceptable sounds
With selected speakers of the day
12:20 Networking luncheon
Aero-acoustics: Challenges, advanced technologies and
measurement techniques
14:00 Digital solutions for assessing and improving wind
noise passenger comfort
• Capabilities overview and key success factors
• Impact of digital process on vehicle aeroacoustics
development and optimization
• Use case examples and practical benefits
Dr. Franck Pérot,
Senior Director, Aeroacoustics Applications,
Exa Corporation, USA
14:40 Open-Source aeroacoustic CFD functionality at
Aston Martin
• Aerodynamics and NVH at Aston Martin
• OpenFOAM code development for aeroacoustic analysis
• Validation of the aeroacoustic module
• Aston Martin vanquish case study
• Plans to further develop the aeroacoustic code
Andrew McAllister,
CFD Engineer, Aerodynamics,
Aston Martin Lagonda, UK
15:20 Refreshment break and networking
Vehicle refinement for optimum NVH performance
15:50 CAE analysis of torque converter damper combustion
forcing attenuation performance using multi-body
systems analysis
• Time domain CAE methods
• Combustion forcing attenuation
• Automatic transmission torque converter dampers
• Engine down speeding
• Driveline natural frequencies
Sean Biggs,
Principal Technical Specialist, Powertrain NVH,
Jaguar Land Rover, UK
Powertrain refinement
16:30 NVH challenges in extreme downsizing – twin charged
direct injected petrol engine
• The high frequency characteristics of roots type supercharger
source strength is critical
• Complex wave propagation inside the intake duct system
as exciting pulsation orders are well above duct cut-on
frequencies
• The source strength relation to audible interior tonal
noise threshold is also very high
• Scatter in critical system properties needs to be controlled
• Identification of key components for airborne noise
abatement
Per-Olof Sturesson,
Director, Noise & Vibration Center,
Volvo Car Group, Sweden
17:10 Closing remarks by Uday Senapati
and end of conference day one
17:30 Evening dinner with drinks!
Join us for an informal evening get-together! This is an
excellent opportunity for you to meet the other attendees
and make new business contacts.
To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-nvh.co.uk/MM
Conference Day One | Monday, 30 June 2014

4. Looking to gain more insight into the topic of this conference? Want to stay on top of
developments and the latest trends in the automotive industry?
Then become a member of Automotive IQ. www.automotive-iq.com
Membership is free. By becoming a member you gain access to a plethora of industry-relevant
information through expert interviews, white papers, our blog, presentations and podcasts.
Take advantage of our free content and network with your peers. Learn about our automotive
conferences and benefit from early-bird savings.
08:30 Registration and coffee
09:00 Welcome and opening address by
Uday Senapati,
Head of Technical Operations – Bentley Mulliner,
Bentley Motors Limited, UK
Noise Optimisation for EV/HEVs: Mastering EV/HEV acoustic
and NVH challenges
09:10 Minimising environmental noise impact of effective
pedestrian alert systems for EV's
• Growing concern towards pedestrian safety with quietness
of EVs, the prevailing solution is to add artificial sounds
to EV's
• Minimising the environmental noise impact of EV’s with
artificial sounds added and yet satisfying the pedestrian
safety concerns
• eVADER: An EU part funded project involving pedestrian
detection coupled to a steerable alert sound beam
David Quinn,
Market Quality Engineering & Technical Leader NVH,
Nissan Technical Centre Europe, UK
09:50 The design of a pedestrian audible alert for detection,
location & recognition of hybrid and electric vehicles
• Overview of U.S. Pedestrian Safety Enhancement
Act of 2010 and NHTSA (National Highway Transportation
Safety Administration) minimum sound requirements
for Hybrid and Electric Vehicles Notice of Proposed
Rulemaking (NPRM)
• Binaural sound recordings from electric vehicles
equipped with audible pedestrian alerts for internal and
external listening studies
• External customer study results
• Internal Ford employee evaluation for detection, location
and recognition
• Objective comparison of alerts to NHTSA NPRM requirements
Scott Amman,
Project Leader, Signal Processing and Advanced Voice
Recognition,
Ford Motor Company, USA
10:30 Refreshment break and networking
Advanced measuring, testing and simulation tools
11:00 Use of full vehicle simulator in the development of
powertrain mounting systems
• Traditionally, powertrain mount development involved the
results from Computer Aided Engineering (CAE), which
limits the engineer to producing graphs and animations
that represent the tactile point responses
• We’ve pushed this a step further by linking this objective
data to subjective feel by using a Full Vehicle Simulator (FVS)
• This approach enables the engineering team to engage
senior management in this development process
• Physical simulation has been used on an increasing
number of products within Bentley and has become a
cost benefit owing to the reduction of vehicle tests in
mounting systems development
Paul Kennings,
Attribute Technical Lead, Acoustics,
Bentley Motors Limited, UK
11:40 Hands-on session:
Full vehicle NVH simulator for comfort development
By Bentley Motors Limited, UK
12:20 Networking luncheon
14:00 Panel discussion:
Numerical simulation of road-noise: full vehicle
approach vs. subsystems’ analysis
• Interaction of subsystems
• Numerical model of tire (modal model, full FE model)
• Suspension analysis and conflicting targets
Marco Danti,
Senior Researcher, responsible of Structural dynamics and
Acoustics center of competence,
Centro Ricerche Fiat S.p.A., Italy
Active noise and vibration optimisation
14:40 Active control of sound fields in cars: Attenuating noise
and enhancing audio
• Previous systems for either attenuating noise, or
enhancing audio
• Common physical limits and signal processing approaches
• Combined systems for attenuation and reproduction
Prof. Stephen Elliott,
ISVR, Professor,
ISVR University of Southampton, UK
15:20 Refreshment break and networking
15:50 Application of active noise cancellation technologies
to a Lotus Evora
• Overview of the 3 Active Noise Cancelation (ANC)
technologies
• Application of Road Noise Cancelation (RNC)
• Application of Engine Order Cancellation (EOC)
• Application of Electronic Sound Synthesis (ESS)
• Results
Steve Doyle,
Chief Engineer Hybrid and Electric Vehicle Integration,
Lotus Engineering, UK
16:30 U-Drive:
Create your own agenda! Nominate the subject you would
love to hear about and if there is consensus from your peer
group we will endeavor to find an expert to address it,
failing that we will moderate a group discussion on the
topic in question
17:10 Closing remarks by Uday Senapati
and end of conference day two
17:30 Evening dinner with drinks!
Join us for an informal evening get-together! This is an
excellent opportunity for you to meet the other attendees
and make new business contacts.
To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-nvh.co.uk/MM
Conference Day Two | Tuesday, 01 July 2014

5. To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotive-nvh.co.uk/MM
Interactive Workshop Day | Wednesday, 02 July 2014
08:30 Registration & coffee
10:30 Refreshment break & networking
12:00 Networking luncheon
14:30 Refreshment break & networking
16:00 End of workshop day
13:00 – 16:00
Workshop C: NVH for high performance cars
• Unique challenges of sportiness versus refinement
• Sound branding to improve audio experience
• How sportiness is defined
• NVH applications on high performance cars
Jonathan Layfield,
Head of Vehicle Physics,
Bentley Motors Limited, UK
13:00 – 16:00
Workshop D: Emotional automobile and sound
branding for NVH optimisation
This workshop will focus on increasing the understanding of
the sound quality techniques used to tailor and optimise the
customer emotional response to a target driving experience and
to personalise the sound character associated to an automobile
brand. Some questions to be addressed:
• What are the optimal driving scenarios which are characterised
by rapid changes in driver emotional state?
• Can easily identifiable emotional responses provide a deeper
and more natural relationship between the driver and the automobile
than what is achievable by means of only stimulus and response?
• Can laboratory testing with human participants be sufficient to
extract the key acoustic features which correlate with the human
emotional response?
• How to differentiate from competitors for a personalised
acoustic driving experience: is there a common acoustic semiotic
language which communicates the information which produces
the driver emotional response?
Marco Ajovalasit,
Senior Lecturer in Human Factors,
Human Centred Design Institute,
Brunel University, UK
Mr Arber Shabani,
Ph.D. researcher,
Brunel University, UK
09:00 – 12:00
Workshop A:Test Drive:Technology demonstration
of an ANC system in a Lotus Evora
• Demonstration of the Road Noise Cancellation System (ARNC)
• Demonstration of Engine Order Cancellation System (EOC)
• Demonstration of Electronic Engine Synthesis System (iESS)
These demonstrations take place on a local public road near
Bentley.
As the Evora has only one passenger seat, each demonstration is
limited to one individual at a time.
Carl Dryhurst,
Senior NVH Engineer,
Lotus Engineering, UK
09:00 – 12:00
Workshop B: Noise Optimisation for EV/HEVs
In EVs/HEVs the masking noise from the internal combustion
engine disappears and noise from new sources become audible,
including those from the alternative propulsion systems, power
converters, pumps, fans, and from the car's structure itself due
to road and wind noise.
This workshop will examine all these challenges and solutions to
ensure the optimal sound experience to the drivers of EV/HEVs.
Per-Olof Sturesson,
Director, Noise & Vibration Center,
Volvo Car Group, Sweden

6. AUTOMOTIVE
NVH
30 June – 02 July 2014 | Crewe, UK
CAN’T MAKE ITTOTHE CONFERENCE? PURCHASETHE 2-DAY DOCUMENTATION FOR € 990,- +VAT.
Documentation will be sent 6 weeks after the event
PDFW
If undeliverable, please return to:
IQPC GmbH | Friedrichstraße 94 | D-10117 Berlin, Germany
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THE EVENT THAT IQPC GMBH CANCELS AN EVENT, PAYMENTS RECEIVED AT
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Venue and Accommodation
De Vere Venues – Wychwood Park
Weston, Crewe,
CW2 5GP, UK
Accommodation: A limited number of reduced rate rooms
are available at the conference hotel. Accommodation can
be booked by calling the central reservation number.
Please always quote the booking reference IQPC-Berlin.
Hotel accommodation and travel costs are not included
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A: Test Drive:Technology demonstration of an ANC system in a Lotus Evora
B: Noise Optimisation for EV/HEVs
C: NVH for high performance cars
D: Emotional automobile and sound branding for NVH optimisation
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We have a variety of packages available to suit your
requirements. For all Sponsorship and Exhibition
opportunities call us: +49 (0)30 20 91 32 75 or email
sponsorship@iqpc.de
For further information
please visit our website www.automotive-nvh.co.uk/MM
or contact us on +49 (0)30 20 91 33 88 or email
eq@iqpc.de