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Agency
Digital
Credentials
Summary
Why are we here?
Passion for Ideas
Who are we?
In words
In numbers
As people
What we do?
Expertise
Techs
Campaigns
Online Platforms
Social Media
Mobile & Bridge Media
Games & Advergaming
Performance
Why
are we
Here?
Passion
For ideas
Seeing how an idea is born, how it takes shape and comes to life
Seeing how the vision takes meaning and reaches for answers beyond the
understanding of the human mind
Seeing how the world changes every day, every minute, every hour in
countless ways all trough ideas
Makes one wonder
How can this wonderful mad force be understood
How it can be loved, controlled and tamed
For only just a split second of passion that will last for a lifetime.
Who are we?
3.5 x 1022
About us
A new breed of humans that thrive not on food, or gold or love, but on ideas.
Ideas seekers, harvesters and growers.
in words
That is 35 thousand billion new ideas born every day on this Planet alone.
Ideas that shape the world in ways we cannot imagine or expect to understand.
And in the end we’re just happy to be part of it.
In our own private Ideas Studio.
We call it the Advanced Ideas Studio.
About us
in numbers
Key People
20 ideas worshipers
with an average
digital expertise of
7,1 years
About us
as people
Adrian Apostol
Corina Otrocol
Adrian Ichim
Mihai Voinescu
Business Development Manager
Remus Munteanu
Alexandra Dima
Creative Strategy Director
Development Unit ManagerArt DirectorPerformance Unit Manager
Account Director
What we do?
What
we do?
Techs
What we do?
Take a peek…
Creative
ideas
Campaigns
When an idea is born, it starts a spark that lights up the whole promotion
going beyond sales, visits and conversions. It becomes a place where people
are enjoying themselves and possibly win something.
When the idea is shared with others, it becomes greater and better for years to
come. This is when creativity actually transforms a contest to be more than a
campaign site. We have released over 20 such campaigns with thousands of
happy contestants.
COFFEE
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Campaigns
Campanie
Universitatea
Romano-
Americana
The Romanian-American University
needed a new website which users
can access more easily, so that’s what
we’ve done. We’ve rebuilt the RAU
website and realized digital
campaigns using the “Invata sa fii
cineva. Pe viata” creative concept
from WOPA agency.
“Pleasant education” is the
communication platform proposed for
the campaign launched in early June,
before the period of admission. The
creative concept promotes a vision of
the future in which the students have
academic support for stable careers.
The campaign plot is very powerful
by visuals that bring the opposition of
"careers" at hand and a responsible
life with a sustainable profession, a
way that young people can go with
RAU.
Campaigns
Bucovina wanted to be an active
presence on the sparkling water segment
and to bring the attention on Bucovina
Carbo product. The creative concept
behind the “Infioara-ti simturile”
campaign was inspired by the intense
experience, at the sensory level, of the
consumer with the product and gave the
company an opening to a younger
audience.
To activate the new younger audience,
the “Infioara-ti simturile cu premii de
senzatie” contest campaign was lauched.
For that we’ve created a little game and
a full screen website where the users
could go and insert promo codes from
the Bucovina Carbo bottles and also play
the game. The contest was available on
Facebook too through an app we’ve
created and embedded in the Facebook
page of Apa Bucovina.
The prizes where vouchers for gadgets
and experiences such as balloon flight or
parachute jump and the big prize, a
brand new car.
The campaign was a real success in the
number of inserted codes.
Campaigns
Infioara-ti
simturile cu premii
de senzatie
Agricola, a company with over 57
years of experience in the food
industry, wanted to offer to their
customers a place where they
could come and find inspiration for
their meals. Hearing that, we’ve
thought about creating an App
where the users could come and
upload photos and recipes to
inspire the others.
For that, we’ve launched the “Mese
de poveste” campaign which had
integrated the Facebook App “Mese
de poveste”. During the campaign,
a contest was happening, which
purpose was to see the creativity of
the users when it comes to cooking
and reward them. The App was a
real success, gathering over 20.000
hits and over 200 different recipes.
Campaigns.
We contributed to the global campaign “Start a Party
Here” for the J&B brand, by creating the first version of
the promo campaign website with the same name.
The campaign message was that any party could start
anywhere, anyway and anytime. By visiting the
website, people could win invitations to the campaign
official launch party.
The website blacklabelunseen.cz was developed by us
around “F1 Unseen”, which communicates the depth
and substance of Black Label by presenting the
consumer with the opportunity to experience F1 in a
different, unseen way. The scope of this project was to
develop the website for F1 Black Label Unseen to
include relevant content for the Czech public.
Campaigns.
Start a Party
Black Label Unseen
Givenchy wanted a fragrance that
could represent a mix between haute
couture and fragrances, so they
created Dahlia Divin. More than just a
fragrance, Dahlia Divin embodies the
divine feminine.
We created a website for the launch of
Dahlia Divin in Romania. The website
also hosted a 3 months contest
campaign where people could fill a
quiz, enter their data and win prizes.
The website introduced people in a
fantasy-like world, where they had to
follow a golden string in order to find
out the story of the perfume.
The contest had a great impact with
thousands of participants entered to
win one of the 400 fragrances or the
big prize: a divine golden dress,
inspired from Riccardo Tesci’s
creations.
Dahlia
Campaigns.
Divin
A great experience for the Camel fans through an
original campaign “Inspiring Design” in which they
can win a trip to one of three European capitals:
London, Berlin or Barcelona, only by entering the
contest and registering five codes.
Our skilled team strategically created a website
with an inspiring design for adventure, where fans
could find information about the three cities and
visit their main buildings.
With a good campaign management, and a series of
iPad applications developed by us, everything went
smoothly and the client was happy with the
outcome.
Campaigns.
Oyster
Kubeti wanted to promote its two
new products: Stix and Kubz in an
original and fun way for the
teenager target. So we created an
interactive full screen website
where users were encouraged to
upload videos and images with
them eating Kubeti in the most
original way in order to win prizes.
The campaign was a success in
the number of media materials
uploaded that the brand can use
to populate its YouTube channel.
Campaigns.
Inna
Famous Romanian singer,
Inna, turned to Advanced
Ideas to find a way to get
people's attention on the
problem of domestic violence
and to offer help to all those
women that go through this
terrifying experience.
To help her achieve this goal,
we created a well organized
and easy to navigate website
that offered all the necessary
information to women who
confront with this problem and
need support to stop the
violence and endless pain.
This platform became active at
the world release of Inna’s new
video Endless.
Campaigns.
Bring the Sun in my Life
Coreideas
Platforms
When creativity is merged with high data volumes on multiple digital channels
from multiple markets around the globe just creativity is not enough.
Those are the times when new technology ideas must take the lead and bring
to life core platforms on cutting edge technologies.
We have developed and deployed close to 60 such platforms using core
technologies from IBM, Adobe, Zend or Microsoft.
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Platforms
Platforms
For one of the most appreciated
medical clinics in Romania, Medlife,
we’ve rebuilt the website, bringing
modernity and superior browsing
experience for the users. The new
website is close to the users
expectations and help them to find
easily all the information they need
about hospitals, clinics, hyperclinis
or doctors.
The other important thing we’ve
had in mind was about the
interaction of the users with
Medlife, beside the “offline” one in
the clinics and for that we’ve
created the communication
platform between patients and
Medlife.
Medlife.ro
Platforms
BRCI, the youngest bank with 100%
Romanian capital, needed to restore the
Romanians faith in the banking system
and especially in the Romanian banks. In
Romania, the most trusted banks were not
Romanian, and BRCI wanted to change
that. The main problem was that
Romanians had a low level of satisfaction
regarding the relationship with the bank.
So, we’ve helped changing that by
developing a website which satisfies the
needs of businesses and businessmen in
Romania, under the Romanian values
umbrella. We’ve created a professional
and flexible online platform that fully
meet the needs of the Romanian business
environment and placed it under the
creative concept focused around
Romanian values and performance
obtained by Romanians.
Platforms
Brico Depot
Platforms
The biggest training and
consultancy for organizational
development company in
Romania, Ascendis, needed a
website that will fully meet their
brand philosophy and represent
them as they truly are:
successful.
We’ve created a simple, but yet
comprehensive and modern
website that facilitates the
navigation for any user. We’ve
also created the presentation
movie in a manner that
approaches the expectations of
the modern user and represent
the company as it is: full of
knowledge and willing to share
this knowledge with the world.
Ascendis
Platforma
Platforms
Asigura.ro
Platforms
elearning Unicredit
Unicredit Bank, one of the most appreciated banks in Romania, knows that with every year, every
business is changing and, at the same time, the people and their knowledge. They wanted to
help their employees to learn and develop constantly and for that they wanted a tool that would
be easy to access by the employees and would have information up to date.
Advanced Ideas thought about an e-learning platform where the Unicredit Bank’s employees
could enter and find the latest information in the financial sector and choose what they want to
learn. The nice part about it was that the employees could see how they evolve from a month to
another and what subjects need more attention from them.
Apa Bucovina needed a
way to communicate with
mothers about their
dedicated baby product
packaging. So we created
the Bebe Bucovina brand
and along with it, came the
platform: share and discuss
ideas in a mom’s world and
her child.
The platform was created
like a real-life discussion
between friends: different
opinions are given on
common interest subjects
and comments are made
on opinions. Also, the most
interesting opinions receive
the most attention and the
person giving them has a
higher popularity rank.
The beauty of the platform
is its simple way of
interacting with it, being at
the same time complicated
to develop in a creative
layout.
Advanced Ideas was tasked with
publishing platform development
and optimization by Revista Biz, a
magazine that provides information
about business, IT and lifestyle. The
project aimed to offer the readers
the online version of the magazine.
Aside from the main website, we
created the yearly satellite websites
for Revista Biz’s events: Top Social
Brands, Management360, High
Impact Friends, Summer Camp,
Snow Camp, Best Marketing and
many other special projects.
Revista
Biz
Platforms
The ANBR Ro (National Association
of Rare Diseases in Romania) took
the next step towards the digital
pace and Advanced Ideas was
there to create the path. The result:
an e-learning platform for patient
associations.
The platform started with 4 courses
organized in models and chapters –
for the user to follow the texts as
easier as possible. They could also
keep a personal record of
highlighted texts in the courses. If
they had questions, they could post
them in the dedicated Q&A section
or look in the Library.
Simple, interactive and useful –
ASPAC.ro.
Platforms
GSK.ro
Platforma
Medlife knows the
importance of digital in
running a big community of
medics and support
employees. So they decided
to have this intranet
platform – where we came
in and designed the whole
layout.
Users can find out about the
company, its medics and
events but also access tools
such as buy-or-sale ads,
Q&A, birthday calendar,
available jobs or documents
library.
Clean, easy to use but still
with a lot of useful
information, the platform is
an important tool for inside
the company branding for
Medlife.
We took over the local
GlaxoSmithKline pharma
company platform with the
goal to make it more friendly
to its readers: press, patients
and doctors.
New sections were created,
content was optimized and
face-lifted and this is just the
beginning.
Two other special platforms
are merged with the gsk.ro
platform.
Public.gsk.ro platform, which
is an information portal for
patients and GSK
professionals dedicated to
HCPs is probably No. 1 HCPs
platform in Romania.
Great ideas for interactive
tools are a must in this highly
regulated environment, ideas
like the antibiotics dosage
calculators we developed for
the Health.GSK.ro platform.
Platforms
The national currier needed a
more organized and interactive
platform for its services. We
created for Urgent Curier the
platform they needed to hold a
strong and enormous data base.
Also, we optimized the way they
track their orders and how they
show this information to their
clients for a better experience.
When you mix tens of Terabytes
of raw data with live access form
thousands of competitive users
you must have not only highly
performance infrastructure but
also strong prediction algorithms
for error prevention correct, data
merging and synchronizing.
Our creative and technical team
managed to deploy in a joint
venture with the client’s fabulous
technical team one of the most
secure and reliable online
platform in this niche.
Platforms
Medlife, a very professional
medical clinic, developed so much
that it needed a website that
could address all its patients,
across the world.
So we’ve created a huge
presentation website that will
offer Medlife patients information
about the medical specializations,
medical affections, medical
technology, doctors and travel &
accommodation. Also, the side
covers the entire Medlife network
with all its clinics, hospitals,
laboratories, maternities and
pharmacies, across the country.
The website is user friendly and
easy to navigate.
Platforms
Medlife
International
Platform
Ideasthat connect
Social Media
The idea is as good as how many times it was shared by the people who
heard it. The beauty of this travelling ideas is that it takes a different shape
everytime it is given from a person to the next.
Changing ideas will always captivate the human mind, for all we do is seek
“the new” and “the shareable”.
We have developed and took over such social projects that engaged people to
the idea of the brand.
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Social Media
The Colosseum Retail Park has
an area, called Summer Park,
dedicated to children where they
could come and play while their
parents are at shopping. To
promote that area they’ve
turned to Advanced Ideas due to
its experience in promotions.
What we did? We’ve created the
Summer Park dedicated page
where the users could find
informations about the park.
Also, there was a contest with
prizes such as tablets or free
access for the entire summer at
the Summer Park. For that, we’ve
created the dedicated contest
page and call to action and also
the Facebook App “Aventuri in
Summer Park” where the users
could enter, play the game and
collect points in order to enter
the draw.
Colosseum –
Aventuri in
Summer Park
Social Media
When Agricola felt the users’ need for a place
where they could find inspiration for lunch or
dinner, they asked us to find a tool that could help
them.
So, what we did? We’ve thought about a Facebook
App called “Mese de poveste” where the users
could upload recipes and photos of food dishes
cooked with Agricola products. Behind the idea of
an online journal with various recipes, there was
also a contest. The participants had to upload a
photo with their recipe, get votes from the public
but also impress the jury with their creativity. The
prizes offered were from Agricola products to
picnic bags or the big prize, a trip with the family
in the Romanian mountains.
The users were thrilled about the idea and the
contest was a real success!
Social Media
Hutton, a Romanian business started as a
family business, came to Advanced Ideas
with one simple request: they wanted to see
how inventive and original their customers
are when it comes to cook the pasta.
Our solution? An App called “Descopera
dragostea pentru pastele Hutton” where
they could express their creativity through
recipes and pictures with the dishes cooked
with Hutton pasta. But it wasn’t just an App.
We also integrated a contest and the users
had to get votes from the public for their
dish and impress the jury with their
originality.
We’ve offered Hutton pasta and pans as
prizes, and the big winner went to Rome
with his loved one.
The App was accessed by many users who
later said that some of the recipes there
were real inspiration for their meal, which
means we’ve reached our target.
Social Media
Campanie Facebook
Pastele
Hutton
ROM Autentic’s fans
wanted some more
interactivity, so we
created a Fan Page with
two additional Facebook
applications.
Using them, fans could
send ROM chocolate
bars to their friends
along with cool
message, or they could
take the quiz and find
out which ROM type
personality they seem to
have.
Social Media
Rom
Autentic
We developed a Facebook
application with a dedicated
tab on the Fan Page. Users
could send virtual cars to
their friends throughout the
competion organised by
Suzuki.
During a 3 weeks period of
time the application was
online, the number of fans on
the Fan Page of Suzuki
Romania increased from 500
to 12.600 fans. Therefore the
Fan Page became the No.1
car dealer page in the
Facebrands.ro top.
Social Media
UNOPA decided to launch
the campaign "Take my
hand! Show that you care!”
as a support for the people
suffering from HIV/ SIDA.
It was designed to create
awareness, empathy and
action. Its main goal was to
gather a lot of
encouragement messages to
show these sick people that
it’s worth fighting for their
life.
Advanced Ideas agreed to
help them and developed
the campaign website.
Social Media
When Bucovina wanted a way to
increase sales and give some interaction
to its Facebook fans, it turned to
Advanced Ideas because of its
experience in promotions.
We created an app where users could
insert promo codes from the Apa
Bucovina bottles and earn chances in the
sweepstakes organized at the end of the
contest.
Users were given prizes such a new car,
trips to Paris or in Romania, and a lot of
online shopping vouchers. Fans were
thrilled!
Golden Horse
Dedicated Facebook Page for the new
product in the Rio Bucovina portfolio:
Golden Horse. Advanced Ideas takes care
of its community with content
management and maintenance,
Facebook ad campaigns and growth
campaigns with dedicated applications.
RIO
The 90’ s refreshment drink – RIO – was
once again released by Rio Bucovina and
along with it came the official Facebook
Page and its community that Advanced
Ideas manages along with grown
campaigns.
Social Media
We created a Facebook app for
the official Pufies Page to reward
moms and babies that wear their
diapers the best. Mothers could
create lovely albums with
pictures, emotional texts and
wishful info such as “what would
my baby be: a doctor, a layer..”
All mothers that entered the app
could see all the other albums
with participant babies and their
way of wearing Pufies in day to
day life.
Winners were selected each
week and at the end of the
campaign and given great Pufies
prizes.
Social Media
IdeasThat touch
Mobile & Bridge Media
Ideas travel through us and along with us, for we are constantly moving to
wherever we need to be.
When you are on the move, only some ideas will follow you: ideas that touch.
How better to get you close to a “spark” than to bring it to your mobile?
We have developed over 30 such apps, both for your utility and interactivity
with the brand.
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Mobile
& Bridge Media
We’ve developed a mobile App
for Agricola, where the users
could upload photos and
recipes they cook with the
Agricola products. It was like a
place where all the food lovers
could come and find inspiration
when they don’t know what to
cook.
The App was very well
intercepted by the users who
accesed it over 20.000 times
and uploaded over 200 new
recipes.
Mobile & Bridge Media
For Praktiker, one of the
most important DYI stores
in Romania, we’ve created
an App that allow the
users to browse the current
catalog but not stop there
and also see the previous
ones to find inspiration for
their projects.
The App offers an
interactive catalog which
can be browsed through
page by page, zoom on the
desired products, make
notes or see the products in
three different ways. It was
designed to be closed to
the users expectations and
to offer them a superior
browsing experience.
Mobile & Bridge Media
“Jurnal de mamica” is an App
we’ve developed for Bebe
Bucovina because they’ve felt the
new mothers’ need for it. When a
woman became a mother, she has
so many questions to ask and no
so much people to answer. For
that problem, we found a solution.
We’ve created the App that allows
the new mothers to check with
other mothers things they don’t
know such as why the baby has a
little white spot on the hand.
Also, we’ve thought about this
App as a friend the new mothers
often don’t find when they need it
most, because most of the people
are working while they are home
with the baby. That way, they
could share experiences they and
their baby live in the community
they just entered through the App.
It is also useful when it comes to
important moments in the life of
the children, because the App
allows you to have a journal, a
distinct one if you have more
children, and gives you important
informations such as vaccination
calendar.
Mobile & Bridge Media
Jurnal de mamica
We were happy to help the
National Romanian Mountain
Rescue Association, whose
official partner is Vodafone
Romania, and develop the
Smart phone application
called Salvamont.
This application helps you
find information about hiking
trails, skiing slopes, cottages,
weather, or advice for people
who like skiing.
Mobile & Bridge Media
Salvamont
GSK Romania needed a set of
applications for their sales
force to use when talking to
doctors about their products.
We developed five such apps
with hundreds of products
that the client loved.
Mobile &
Bridge Media
Ipad
Detailing
We collaborated with SimPlus to build the strategy for the project Indexa Layer and to develop the smartphone
application Indexa Layer. This is an application for mobile phones developed in Layer application, which is free for
iPhones and Android users. All real estate ads with enclosed GPS coordinates via Google maps are automatically
integrated by Indexa.ro website into Indexa Layer application for mobile phones. This application allows viewing in real
time, using GPS location, the ads in the surrounding area.
Mobile &
Bridge Media
Indexa Layer Augmented Reality
Advanced Ideas developed the official eJobs mobile application for iPhone dedicated to applicants. Here, they have
almost the entire website features at hand for their on the move convenience: login or create a new account, edit your
CV or search for job and apply for the most suited.
One more great thing about the app is that you can see if a company saw your CV, wherever you may be!
Mobile &
Bridge Media
eJobs Mobile App
Niran, the company that has
the rights for Givenchy in
Romania, wanted a way to
reward creativity in their
company and increase sales
force stimulation, so we
worked with them and
developed a special
application. It lets
employees create from
scratch the perfect perfume
– the fragrance, the bottle
shape, the branding and the
name.
The most creative
participant would be
rewarded by the company.
Mobile &
Bridge Media
Givenchy
App
Each Camel campaign started with the
promo website developed by us was
accompanied by mobile sites, QR
campaigns and iPad retails apps.
Along the years, JTI turns to Advanced
Ideas to create iPad apps that Brand
Ambassadors would use in locations to
show customers, interact with them and
give prizes.
We took this as a great opportunity to
create wonderful applications that would
go beyond commercial messages and
give customers a few moments of joy
while trying to win a prize by performing
all sorts of actions.
Mobile &
Bridge Media
Camel Apps
Play
with ideas
Games & Advergaming
Ideas have a way of starting more ideas from themselves alone. When these
come across other ideas, they interact like bubbles, integrating themselves in
each other or battling.
This is the game of ideas where only if your body gets tired, you stop.
Otherwise you find yourself captivated and wanting more.
We have created and developed over 30 such games for people to actually
enjoy when coming in contact with a brand.
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Games
& Advergaming
Nestle decided it was time
to create awareness for
the brand Nesquik, so they
asked us to developed the
website with an attractive
design and 8 interactive
online games that aimed
to help the children to
become more responsible.
It also offered support to
the parents by supplying
information about the
existing and new products.
Games&
Advergaming
Nesquick
Nestle
Discount City was a game developed by us for
CautaReduceri.ro, the first and the biggest collective
discounts syndication platform in Romania. The game
aimed to familiarize the public with the discounts and
offers available daily on CautaReduceri.ro.
The game was a real life simulator, which granted users
the experience of living in a virtual city where discounts
were always available.
Games&
Advergaming
We developed the online game Fulga
– The space Adventure for
www.lumea fulga.ro. It was a highly
interactive and complex game with a
funny and colourful design that gave
the consumers the opportunity to
interact with the brand Fulga in a
pleasant way.
They had to save the cow Fulga from
the alien base where it was held
captive. During the game, they
received points for each completed
task. The more the points were, the
sooner Fulga was back to Earth.
Games&
Advergaming
Aventura
Spatiala
Fulga
The campaign “Discover
Access 09” also included
the game “Discover
Buenos Aires” developed
by us. By exploring the
city of Buenos Aires and
its neighbourhoods,
players could win a trip
for five to Buenos Aires
and explore the real city.
The perfect opportunity to
try the local Argentinian
food, listening to music in
their clubs and see how
close to the reality the
game was.
Games&
Advergaming
The game “Discover Buenos
Aires” developed by us was a
significant part of the
campaign “Discover Access
10”.
The players had the
opportunity to win various
prizes or the big prize, a trip
for five to Buenos Aires. They
only had to discover the city
by walking through 23
neighbourhoods and having
fun.
They could try different
activities, such as: graffiti,
music mix, puzzles, taking
photos, completing an
Argentinian cook book and
could communicate with each
other through the Internet
Café in the game.
Games&
Advergaming
Access ‘10
Discover Art&Design was an
online game developed for
the campaign “Discover
Access 11”.
The players could express
their creativity by drawing
and using different brushes
and colours.
Games&
Advergaming
The Fiesta Team was an online game that could be played during the
campaign Discover Mexico City. The players could visit Mexico City, one
of the most important cultural centers in the world, having more
museums than any other city. The 3D game we created let the players
walk across the city and discover its cultural life.
Games& Advergaming
Growing
ideas
Performance
Ideas don’t travel by themselves on the path to greatness: they come across
ideas from other sources, so they need to be in the front of the race.
Getting to the finish line first takes effort and commitment .
These efforts are about performance and the way to achieving it.
We generated performance for over 30 such projects using search engine
optimization techniques.
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Performance
We refreshed the website
with Search Engine
Optimization best
practices, and were
involved with the
management of
campaigns and directions.
Performance
When Autovit needed to
increase its referral links
we had the idea to
create satellite projects.
So was born a review
website –
opinii.autovit.ro that has
links to the master
website.
We were also involved in
the Facebook page
communication strategy
with SEO practices.
Performance
When GSK Romania needed to
increase awareness about vaccines,
we created three satellite websites
that have content with general
interest for mothers with small
babies that need to get shots.
The projects Vaccinuri.ro,
Rotavirus.ro and Virusvaricela.ro all
have information about vaccines
and the importance of doing them
for your child’s safety.
Performance
The goal was to Increase the trust in the
brand giving visitors information about
the importance of vaccination, vaccines
mode of action, vaccine types,
vaccination calendar, and
recommendations.
Pharma
Performance
Stii de la ING!
When Olx needed help with their
performance in searches and link building,
they turned to Advanced Ideas for our
experience in the field. We have worked with
them developing SEO auditing, strategy,
tracking and measurements.
In a highly competitive market where
algorithms and patterns change several
times a day you must stay ahead of the
wave.
Continuous innovation both in cutting edge
technology and creative strategies is the
only way to make things happen in this
environment.
Performance is not a game, it's a race where
small things make the difference and Olx is
one of the winners in this race.
Performance
Performance
Performance
InfoquickCoface
We refreshed the website with Search Engine
Optimization best practices, and were
involved with the management of
campaigns and directions.
We also were in charge of Link-building for
this platform.
Performance
Vel Travel
Open for
ideas.
www.advancedideas.ro
www.facebook.com/advancedideas
www.twitter.com/Advanced_Ideas
www.linkedin.com/advancedideas
Str. Fainari Nr. 25 Bucuresti
(+40) 752.242.367 (+40) 752.242.360
24/24

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Digital Agency Credentials

  • 1.
  • 3. Summary Why are we here? Passion for Ideas Who are we? In words In numbers As people What we do? Expertise Techs Campaigns Online Platforms Social Media Mobile & Bridge Media Games & Advergaming Performance
  • 5. Passion For ideas Seeing how an idea is born, how it takes shape and comes to life Seeing how the vision takes meaning and reaches for answers beyond the understanding of the human mind Seeing how the world changes every day, every minute, every hour in countless ways all trough ideas Makes one wonder How can this wonderful mad force be understood How it can be loved, controlled and tamed For only just a split second of passion that will last for a lifetime.
  • 7. 3.5 x 1022 About us A new breed of humans that thrive not on food, or gold or love, but on ideas. Ideas seekers, harvesters and growers. in words That is 35 thousand billion new ideas born every day on this Planet alone. Ideas that shape the world in ways we cannot imagine or expect to understand. And in the end we’re just happy to be part of it. In our own private Ideas Studio. We call it the Advanced Ideas Studio.
  • 9. Key People 20 ideas worshipers with an average digital expertise of 7,1 years About us as people Adrian Apostol Corina Otrocol Adrian Ichim Mihai Voinescu Business Development Manager Remus Munteanu Alexandra Dima Creative Strategy Director Development Unit ManagerArt DirectorPerformance Unit Manager Account Director
  • 14. Creative ideas Campaigns When an idea is born, it starts a spark that lights up the whole promotion going beyond sales, visits and conversions. It becomes a place where people are enjoying themselves and possibly win something. When the idea is shared with others, it becomes greater and better for years to come. This is when creativity actually transforms a contest to be more than a campaign site. We have released over 20 such campaigns with thousands of happy contestants.
  • 16. Campanie Universitatea Romano- Americana The Romanian-American University needed a new website which users can access more easily, so that’s what we’ve done. We’ve rebuilt the RAU website and realized digital campaigns using the “Invata sa fii cineva. Pe viata” creative concept from WOPA agency. “Pleasant education” is the communication platform proposed for the campaign launched in early June, before the period of admission. The creative concept promotes a vision of the future in which the students have academic support for stable careers. The campaign plot is very powerful by visuals that bring the opposition of "careers" at hand and a responsible life with a sustainable profession, a way that young people can go with RAU. Campaigns
  • 17. Bucovina wanted to be an active presence on the sparkling water segment and to bring the attention on Bucovina Carbo product. The creative concept behind the “Infioara-ti simturile” campaign was inspired by the intense experience, at the sensory level, of the consumer with the product and gave the company an opening to a younger audience. To activate the new younger audience, the “Infioara-ti simturile cu premii de senzatie” contest campaign was lauched. For that we’ve created a little game and a full screen website where the users could go and insert promo codes from the Bucovina Carbo bottles and also play the game. The contest was available on Facebook too through an app we’ve created and embedded in the Facebook page of Apa Bucovina. The prizes where vouchers for gadgets and experiences such as balloon flight or parachute jump and the big prize, a brand new car. The campaign was a real success in the number of inserted codes. Campaigns Infioara-ti simturile cu premii de senzatie
  • 18. Agricola, a company with over 57 years of experience in the food industry, wanted to offer to their customers a place where they could come and find inspiration for their meals. Hearing that, we’ve thought about creating an App where the users could come and upload photos and recipes to inspire the others. For that, we’ve launched the “Mese de poveste” campaign which had integrated the Facebook App “Mese de poveste”. During the campaign, a contest was happening, which purpose was to see the creativity of the users when it comes to cooking and reward them. The App was a real success, gathering over 20.000 hits and over 200 different recipes. Campaigns.
  • 19. We contributed to the global campaign “Start a Party Here” for the J&B brand, by creating the first version of the promo campaign website with the same name. The campaign message was that any party could start anywhere, anyway and anytime. By visiting the website, people could win invitations to the campaign official launch party. The website blacklabelunseen.cz was developed by us around “F1 Unseen”, which communicates the depth and substance of Black Label by presenting the consumer with the opportunity to experience F1 in a different, unseen way. The scope of this project was to develop the website for F1 Black Label Unseen to include relevant content for the Czech public. Campaigns. Start a Party Black Label Unseen
  • 20. Givenchy wanted a fragrance that could represent a mix between haute couture and fragrances, so they created Dahlia Divin. More than just a fragrance, Dahlia Divin embodies the divine feminine. We created a website for the launch of Dahlia Divin in Romania. The website also hosted a 3 months contest campaign where people could fill a quiz, enter their data and win prizes. The website introduced people in a fantasy-like world, where they had to follow a golden string in order to find out the story of the perfume. The contest had a great impact with thousands of participants entered to win one of the 400 fragrances or the big prize: a divine golden dress, inspired from Riccardo Tesci’s creations. Dahlia Campaigns. Divin
  • 21. A great experience for the Camel fans through an original campaign “Inspiring Design” in which they can win a trip to one of three European capitals: London, Berlin or Barcelona, only by entering the contest and registering five codes. Our skilled team strategically created a website with an inspiring design for adventure, where fans could find information about the three cities and visit their main buildings. With a good campaign management, and a series of iPad applications developed by us, everything went smoothly and the client was happy with the outcome. Campaigns. Oyster
  • 22. Kubeti wanted to promote its two new products: Stix and Kubz in an original and fun way for the teenager target. So we created an interactive full screen website where users were encouraged to upload videos and images with them eating Kubeti in the most original way in order to win prizes. The campaign was a success in the number of media materials uploaded that the brand can use to populate its YouTube channel. Campaigns.
  • 23. Inna Famous Romanian singer, Inna, turned to Advanced Ideas to find a way to get people's attention on the problem of domestic violence and to offer help to all those women that go through this terrifying experience. To help her achieve this goal, we created a well organized and easy to navigate website that offered all the necessary information to women who confront with this problem and need support to stop the violence and endless pain. This platform became active at the world release of Inna’s new video Endless. Campaigns. Bring the Sun in my Life
  • 24. Coreideas Platforms When creativity is merged with high data volumes on multiple digital channels from multiple markets around the globe just creativity is not enough. Those are the times when new technology ideas must take the lead and bring to life core platforms on cutting edge technologies. We have developed and deployed close to 60 such platforms using core technologies from IBM, Adobe, Zend or Microsoft.
  • 26. Platforms For one of the most appreciated medical clinics in Romania, Medlife, we’ve rebuilt the website, bringing modernity and superior browsing experience for the users. The new website is close to the users expectations and help them to find easily all the information they need about hospitals, clinics, hyperclinis or doctors. The other important thing we’ve had in mind was about the interaction of the users with Medlife, beside the “offline” one in the clinics and for that we’ve created the communication platform between patients and Medlife. Medlife.ro
  • 27. Platforms BRCI, the youngest bank with 100% Romanian capital, needed to restore the Romanians faith in the banking system and especially in the Romanian banks. In Romania, the most trusted banks were not Romanian, and BRCI wanted to change that. The main problem was that Romanians had a low level of satisfaction regarding the relationship with the bank. So, we’ve helped changing that by developing a website which satisfies the needs of businesses and businessmen in Romania, under the Romanian values umbrella. We’ve created a professional and flexible online platform that fully meet the needs of the Romanian business environment and placed it under the creative concept focused around Romanian values and performance obtained by Romanians.
  • 29. Platforms The biggest training and consultancy for organizational development company in Romania, Ascendis, needed a website that will fully meet their brand philosophy and represent them as they truly are: successful. We’ve created a simple, but yet comprehensive and modern website that facilitates the navigation for any user. We’ve also created the presentation movie in a manner that approaches the expectations of the modern user and represent the company as it is: full of knowledge and willing to share this knowledge with the world. Ascendis Platforma
  • 31. Platforms elearning Unicredit Unicredit Bank, one of the most appreciated banks in Romania, knows that with every year, every business is changing and, at the same time, the people and their knowledge. They wanted to help their employees to learn and develop constantly and for that they wanted a tool that would be easy to access by the employees and would have information up to date. Advanced Ideas thought about an e-learning platform where the Unicredit Bank’s employees could enter and find the latest information in the financial sector and choose what they want to learn. The nice part about it was that the employees could see how they evolve from a month to another and what subjects need more attention from them.
  • 32. Apa Bucovina needed a way to communicate with mothers about their dedicated baby product packaging. So we created the Bebe Bucovina brand and along with it, came the platform: share and discuss ideas in a mom’s world and her child. The platform was created like a real-life discussion between friends: different opinions are given on common interest subjects and comments are made on opinions. Also, the most interesting opinions receive the most attention and the person giving them has a higher popularity rank. The beauty of the platform is its simple way of interacting with it, being at the same time complicated to develop in a creative layout.
  • 33. Advanced Ideas was tasked with publishing platform development and optimization by Revista Biz, a magazine that provides information about business, IT and lifestyle. The project aimed to offer the readers the online version of the magazine. Aside from the main website, we created the yearly satellite websites for Revista Biz’s events: Top Social Brands, Management360, High Impact Friends, Summer Camp, Snow Camp, Best Marketing and many other special projects. Revista Biz Platforms
  • 34. The ANBR Ro (National Association of Rare Diseases in Romania) took the next step towards the digital pace and Advanced Ideas was there to create the path. The result: an e-learning platform for patient associations. The platform started with 4 courses organized in models and chapters – for the user to follow the texts as easier as possible. They could also keep a personal record of highlighted texts in the courses. If they had questions, they could post them in the dedicated Q&A section or look in the Library. Simple, interactive and useful – ASPAC.ro.
  • 36. Medlife knows the importance of digital in running a big community of medics and support employees. So they decided to have this intranet platform – where we came in and designed the whole layout. Users can find out about the company, its medics and events but also access tools such as buy-or-sale ads, Q&A, birthday calendar, available jobs or documents library. Clean, easy to use but still with a lot of useful information, the platform is an important tool for inside the company branding for Medlife.
  • 37. We took over the local GlaxoSmithKline pharma company platform with the goal to make it more friendly to its readers: press, patients and doctors. New sections were created, content was optimized and face-lifted and this is just the beginning. Two other special platforms are merged with the gsk.ro platform. Public.gsk.ro platform, which is an information portal for patients and GSK professionals dedicated to HCPs is probably No. 1 HCPs platform in Romania. Great ideas for interactive tools are a must in this highly regulated environment, ideas like the antibiotics dosage calculators we developed for the Health.GSK.ro platform. Platforms
  • 38. The national currier needed a more organized and interactive platform for its services. We created for Urgent Curier the platform they needed to hold a strong and enormous data base. Also, we optimized the way they track their orders and how they show this information to their clients for a better experience. When you mix tens of Terabytes of raw data with live access form thousands of competitive users you must have not only highly performance infrastructure but also strong prediction algorithms for error prevention correct, data merging and synchronizing. Our creative and technical team managed to deploy in a joint venture with the client’s fabulous technical team one of the most secure and reliable online platform in this niche. Platforms
  • 39. Medlife, a very professional medical clinic, developed so much that it needed a website that could address all its patients, across the world. So we’ve created a huge presentation website that will offer Medlife patients information about the medical specializations, medical affections, medical technology, doctors and travel & accommodation. Also, the side covers the entire Medlife network with all its clinics, hospitals, laboratories, maternities and pharmacies, across the country. The website is user friendly and easy to navigate. Platforms Medlife International Platform
  • 40. Ideasthat connect Social Media The idea is as good as how many times it was shared by the people who heard it. The beauty of this travelling ideas is that it takes a different shape everytime it is given from a person to the next. Changing ideas will always captivate the human mind, for all we do is seek “the new” and “the shareable”. We have developed and took over such social projects that engaged people to the idea of the brand.
  • 42. The Colosseum Retail Park has an area, called Summer Park, dedicated to children where they could come and play while their parents are at shopping. To promote that area they’ve turned to Advanced Ideas due to its experience in promotions. What we did? We’ve created the Summer Park dedicated page where the users could find informations about the park. Also, there was a contest with prizes such as tablets or free access for the entire summer at the Summer Park. For that, we’ve created the dedicated contest page and call to action and also the Facebook App “Aventuri in Summer Park” where the users could enter, play the game and collect points in order to enter the draw. Colosseum – Aventuri in Summer Park Social Media
  • 43. When Agricola felt the users’ need for a place where they could find inspiration for lunch or dinner, they asked us to find a tool that could help them. So, what we did? We’ve thought about a Facebook App called “Mese de poveste” where the users could upload recipes and photos of food dishes cooked with Agricola products. Behind the idea of an online journal with various recipes, there was also a contest. The participants had to upload a photo with their recipe, get votes from the public but also impress the jury with their creativity. The prizes offered were from Agricola products to picnic bags or the big prize, a trip with the family in the Romanian mountains. The users were thrilled about the idea and the contest was a real success! Social Media
  • 44. Hutton, a Romanian business started as a family business, came to Advanced Ideas with one simple request: they wanted to see how inventive and original their customers are when it comes to cook the pasta. Our solution? An App called “Descopera dragostea pentru pastele Hutton” where they could express their creativity through recipes and pictures with the dishes cooked with Hutton pasta. But it wasn’t just an App. We also integrated a contest and the users had to get votes from the public for their dish and impress the jury with their originality. We’ve offered Hutton pasta and pans as prizes, and the big winner went to Rome with his loved one. The App was accessed by many users who later said that some of the recipes there were real inspiration for their meal, which means we’ve reached our target. Social Media Campanie Facebook Pastele Hutton
  • 45. ROM Autentic’s fans wanted some more interactivity, so we created a Fan Page with two additional Facebook applications. Using them, fans could send ROM chocolate bars to their friends along with cool message, or they could take the quiz and find out which ROM type personality they seem to have. Social Media Rom Autentic
  • 46. We developed a Facebook application with a dedicated tab on the Fan Page. Users could send virtual cars to their friends throughout the competion organised by Suzuki. During a 3 weeks period of time the application was online, the number of fans on the Fan Page of Suzuki Romania increased from 500 to 12.600 fans. Therefore the Fan Page became the No.1 car dealer page in the Facebrands.ro top. Social Media
  • 47. UNOPA decided to launch the campaign "Take my hand! Show that you care!” as a support for the people suffering from HIV/ SIDA. It was designed to create awareness, empathy and action. Its main goal was to gather a lot of encouragement messages to show these sick people that it’s worth fighting for their life. Advanced Ideas agreed to help them and developed the campaign website. Social Media
  • 48. When Bucovina wanted a way to increase sales and give some interaction to its Facebook fans, it turned to Advanced Ideas because of its experience in promotions. We created an app where users could insert promo codes from the Apa Bucovina bottles and earn chances in the sweepstakes organized at the end of the contest. Users were given prizes such a new car, trips to Paris or in Romania, and a lot of online shopping vouchers. Fans were thrilled! Golden Horse Dedicated Facebook Page for the new product in the Rio Bucovina portfolio: Golden Horse. Advanced Ideas takes care of its community with content management and maintenance, Facebook ad campaigns and growth campaigns with dedicated applications. RIO The 90’ s refreshment drink – RIO – was once again released by Rio Bucovina and along with it came the official Facebook Page and its community that Advanced Ideas manages along with grown campaigns. Social Media
  • 49. We created a Facebook app for the official Pufies Page to reward moms and babies that wear their diapers the best. Mothers could create lovely albums with pictures, emotional texts and wishful info such as “what would my baby be: a doctor, a layer..” All mothers that entered the app could see all the other albums with participant babies and their way of wearing Pufies in day to day life. Winners were selected each week and at the end of the campaign and given great Pufies prizes. Social Media
  • 50. IdeasThat touch Mobile & Bridge Media Ideas travel through us and along with us, for we are constantly moving to wherever we need to be. When you are on the move, only some ideas will follow you: ideas that touch. How better to get you close to a “spark” than to bring it to your mobile? We have developed over 30 such apps, both for your utility and interactivity with the brand.
  • 52. We’ve developed a mobile App for Agricola, where the users could upload photos and recipes they cook with the Agricola products. It was like a place where all the food lovers could come and find inspiration when they don’t know what to cook. The App was very well intercepted by the users who accesed it over 20.000 times and uploaded over 200 new recipes. Mobile & Bridge Media
  • 53. For Praktiker, one of the most important DYI stores in Romania, we’ve created an App that allow the users to browse the current catalog but not stop there and also see the previous ones to find inspiration for their projects. The App offers an interactive catalog which can be browsed through page by page, zoom on the desired products, make notes or see the products in three different ways. It was designed to be closed to the users expectations and to offer them a superior browsing experience. Mobile & Bridge Media
  • 54. “Jurnal de mamica” is an App we’ve developed for Bebe Bucovina because they’ve felt the new mothers’ need for it. When a woman became a mother, she has so many questions to ask and no so much people to answer. For that problem, we found a solution. We’ve created the App that allows the new mothers to check with other mothers things they don’t know such as why the baby has a little white spot on the hand. Also, we’ve thought about this App as a friend the new mothers often don’t find when they need it most, because most of the people are working while they are home with the baby. That way, they could share experiences they and their baby live in the community they just entered through the App. It is also useful when it comes to important moments in the life of the children, because the App allows you to have a journal, a distinct one if you have more children, and gives you important informations such as vaccination calendar. Mobile & Bridge Media Jurnal de mamica
  • 55. We were happy to help the National Romanian Mountain Rescue Association, whose official partner is Vodafone Romania, and develop the Smart phone application called Salvamont. This application helps you find information about hiking trails, skiing slopes, cottages, weather, or advice for people who like skiing. Mobile & Bridge Media Salvamont
  • 56. GSK Romania needed a set of applications for their sales force to use when talking to doctors about their products. We developed five such apps with hundreds of products that the client loved. Mobile & Bridge Media Ipad Detailing
  • 57. We collaborated with SimPlus to build the strategy for the project Indexa Layer and to develop the smartphone application Indexa Layer. This is an application for mobile phones developed in Layer application, which is free for iPhones and Android users. All real estate ads with enclosed GPS coordinates via Google maps are automatically integrated by Indexa.ro website into Indexa Layer application for mobile phones. This application allows viewing in real time, using GPS location, the ads in the surrounding area. Mobile & Bridge Media Indexa Layer Augmented Reality
  • 58. Advanced Ideas developed the official eJobs mobile application for iPhone dedicated to applicants. Here, they have almost the entire website features at hand for their on the move convenience: login or create a new account, edit your CV or search for job and apply for the most suited. One more great thing about the app is that you can see if a company saw your CV, wherever you may be! Mobile & Bridge Media eJobs Mobile App
  • 59. Niran, the company that has the rights for Givenchy in Romania, wanted a way to reward creativity in their company and increase sales force stimulation, so we worked with them and developed a special application. It lets employees create from scratch the perfect perfume – the fragrance, the bottle shape, the branding and the name. The most creative participant would be rewarded by the company. Mobile & Bridge Media Givenchy App
  • 60. Each Camel campaign started with the promo website developed by us was accompanied by mobile sites, QR campaigns and iPad retails apps. Along the years, JTI turns to Advanced Ideas to create iPad apps that Brand Ambassadors would use in locations to show customers, interact with them and give prizes. We took this as a great opportunity to create wonderful applications that would go beyond commercial messages and give customers a few moments of joy while trying to win a prize by performing all sorts of actions. Mobile & Bridge Media Camel Apps
  • 61. Play with ideas Games & Advergaming Ideas have a way of starting more ideas from themselves alone. When these come across other ideas, they interact like bubbles, integrating themselves in each other or battling. This is the game of ideas where only if your body gets tired, you stop. Otherwise you find yourself captivated and wanting more. We have created and developed over 30 such games for people to actually enjoy when coming in contact with a brand.
  • 63. Nestle decided it was time to create awareness for the brand Nesquik, so they asked us to developed the website with an attractive design and 8 interactive online games that aimed to help the children to become more responsible. It also offered support to the parents by supplying information about the existing and new products. Games& Advergaming Nesquick Nestle
  • 64. Discount City was a game developed by us for CautaReduceri.ro, the first and the biggest collective discounts syndication platform in Romania. The game aimed to familiarize the public with the discounts and offers available daily on CautaReduceri.ro. The game was a real life simulator, which granted users the experience of living in a virtual city where discounts were always available. Games& Advergaming
  • 65. We developed the online game Fulga – The space Adventure for www.lumea fulga.ro. It was a highly interactive and complex game with a funny and colourful design that gave the consumers the opportunity to interact with the brand Fulga in a pleasant way. They had to save the cow Fulga from the alien base where it was held captive. During the game, they received points for each completed task. The more the points were, the sooner Fulga was back to Earth. Games& Advergaming Aventura Spatiala Fulga
  • 66. The campaign “Discover Access 09” also included the game “Discover Buenos Aires” developed by us. By exploring the city of Buenos Aires and its neighbourhoods, players could win a trip for five to Buenos Aires and explore the real city. The perfect opportunity to try the local Argentinian food, listening to music in their clubs and see how close to the reality the game was. Games& Advergaming
  • 67. The game “Discover Buenos Aires” developed by us was a significant part of the campaign “Discover Access 10”. The players had the opportunity to win various prizes or the big prize, a trip for five to Buenos Aires. They only had to discover the city by walking through 23 neighbourhoods and having fun. They could try different activities, such as: graffiti, music mix, puzzles, taking photos, completing an Argentinian cook book and could communicate with each other through the Internet Café in the game. Games& Advergaming Access ‘10
  • 68. Discover Art&Design was an online game developed for the campaign “Discover Access 11”. The players could express their creativity by drawing and using different brushes and colours. Games& Advergaming
  • 69. The Fiesta Team was an online game that could be played during the campaign Discover Mexico City. The players could visit Mexico City, one of the most important cultural centers in the world, having more museums than any other city. The 3D game we created let the players walk across the city and discover its cultural life. Games& Advergaming
  • 70. Growing ideas Performance Ideas don’t travel by themselves on the path to greatness: they come across ideas from other sources, so they need to be in the front of the race. Getting to the finish line first takes effort and commitment . These efforts are about performance and the way to achieving it. We generated performance for over 30 such projects using search engine optimization techniques.
  • 72. We refreshed the website with Search Engine Optimization best practices, and were involved with the management of campaigns and directions. Performance
  • 73. When Autovit needed to increase its referral links we had the idea to create satellite projects. So was born a review website – opinii.autovit.ro that has links to the master website. We were also involved in the Facebook page communication strategy with SEO practices. Performance
  • 74. When GSK Romania needed to increase awareness about vaccines, we created three satellite websites that have content with general interest for mothers with small babies that need to get shots. The projects Vaccinuri.ro, Rotavirus.ro and Virusvaricela.ro all have information about vaccines and the importance of doing them for your child’s safety. Performance The goal was to Increase the trust in the brand giving visitors information about the importance of vaccination, vaccines mode of action, vaccine types, vaccination calendar, and recommendations. Pharma
  • 76. When Olx needed help with their performance in searches and link building, they turned to Advanced Ideas for our experience in the field. We have worked with them developing SEO auditing, strategy, tracking and measurements. In a highly competitive market where algorithms and patterns change several times a day you must stay ahead of the wave. Continuous innovation both in cutting edge technology and creative strategies is the only way to make things happen in this environment. Performance is not a game, it's a race where small things make the difference and Olx is one of the winners in this race. Performance
  • 78. Performance InfoquickCoface We refreshed the website with Search Engine Optimization best practices, and were involved with the management of campaigns and directions. We also were in charge of Link-building for this platform.
  • 80.