This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document.
Analysis of Twitter conversations around #IndiaSocial12
1. India Social Summit 2012
Making sense of twitter conversations
April 10, 2012
This document provides a quantitative analysis of twitter
conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5,
2012. Please feel free to share this document.
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2. Contents
# How much buzz was created by India Social Summit 2012 on Twitter?
# What themes were touched upon?
# Were the conversations different on different days?
# Who were the most active authors on twitter?
# Which leading influencers participated in twitter conversations?
# Which Twitter handles were mentioned the most?
# Which links were shared in the conversations?
IndiaSocial12 : Twitter Analysis … helping you make sense of news
3. How much buzz was created by India Social Summit 2012 on
Twitter?
Total Tweets- #IndiaSocial12
Volume of tweets
Original
The India Social Summit 2012, held in New Delhi from Apr 2 - Re-tweet
4, 2012, generated a fair amount of buzz and the
100 % = 2731
hash tag #indiasocial12 was trending on Twitter.
An analysis of Twitter conversations around “India Social 39%
Summit 2012 / #indiasocial12” from April 1, 2012 to April 5,
2012 presents the following key findings: 61%
# 2731 tweets were made by 480 unique authors
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# A “word cloud” analysis of tweets revealed that “future
of brands” was the most discussed topic overall. Tweets #IndiaSocial12 - Date wise
Volume of tweets
# Online conversations included some famous
influencers from print domain as well - Apr 1 19
8
@madversity, @livemint, @SachinKalbag, etc.
Apr 2 330 285
# A report on Santosh Desai’s keynote on “Brands of the
Future” was the most shared link with 15 Apr 3 570 331
shares
Apr 4 670 395
Apr 5 8934
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IndiaSocial12 : Twitter Analysis … helping you make sense of news
4. What themes were touched upon in twitter conversations?
Themes Emerging From Tweets
All Tweets
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Tweets of Top 20 Influencers
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IndiaSocial12 : Twitter Analysis … helping you make sense of news
5. Were the conversations different on different days?
Themes Emerging From Tweets - Date Wise
Apr 01 Apr 02 Apr 03
Apr 04 Apr 05
Clearly, every day touched
different themes. “Future of
Brands” appears
consistent
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IndiaSocial12 : Twitter Analysis … helping you make sense of news
6. Who were the most active authors on twitter?
Most Active Authors- #IndiaSocial12
Volume of tweets
IndiaSocial (IndiaSocial ) 197 147
kritzeln (Roohani Nayyar) 128 37
inkv (nikhil kumar verma) 127 28
GyaaniNani (Mrs. Malkaani) 51 104
amritochates (Amita) 91 18
rajeshlalwani (Rajesh Lalwani) 74 22
Original
LHInsights (Prasant Naidu) 65 26 Re-tweet
mathurankit88 (Ankit Mathur) 43 39
geetiga (Geetika Rustagi) 632
alakhsundaram (Alakh Sundaram) 36 25
GautamGhosh (Gautam Ghosh) 51 5
pacificleo (Prashant Singh) 47 7
gkjohn (Gautam John) 43 10
A total of 480
prashy74 (Prashant Rao) 48 4
NChandok (Neha Chandok) 22 25
unique twitter authors
FlyingCocoon (Emmanuel ) 29 17 participated in the
sheetalgoel (Sheetal Goel) 39 6 #IndiaSocial12
ShilpikaDas (Shilpika Das) 39 4
conversations
mansipal (Mansi Pal) 35 5
surekhapillai (Surekha Pillai) 37
1
Sanchitajohri (Sanchita Johri) 352
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IndiaSocial12 : Twitter Analysis Organisers … helping you make sense of news
7. Which leading influencers participated in twitter conversations?
Most Active Influencers- #IndiaSocial12
Sr. No. Authors Name Number of Followers Number of Tweets
1. @kiruba (Kiruba Shankar) 55926 9
2. @rameshsrivats (Ramesh Srivats) 35858 2
3. @maheshmurthy (Mahesh Murthy) 16764 2
4. @madversity (Madhavan Narayanan) 16378 19
5. @livemint (Livemint) 15472 26
6. @pragmatic_d (pragmatic_desi) 14934 2
7. @twilightfairy (twilightfairy) 14920 5 Online conversations
8. @surekhapillai (Surekha Pillai) 12807 38
included some famous
9. @dina (Dina Mehta) 12398 7
10. @SachinKalbag (Sachin Kalbag) 11771 9
influencers from print
11. @palinn (Palin Ningthoujam) 10586 2 domain as well -
12. @calamur (calamur) 9077 2 @madversity, @livemint,
13. @GautamGhosh (Gautam Ghosh) 8657 56 @SachinKalbag, etc.
14. @beastoftraal (Karthik Srinivasan) 7493 10
15. @madmanweb (Madhu 'MadMan' Menon) 6754 2
16. @SangitaSri (Sangeetha) 6693 14
17. @nixxin (Nikhil Pahwa) 6028 4
18. @isanzc (Sanjib Chakravorty) 5369 2
19. @FlyingCocoon (Emmanuel ) 4680 46
20. @prathambooks (Pratham Books) 4532 8
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IndiaSocial12 : Twitter Analysis … helping you make sense of news
8. Which Twitter handles were mentioned the most?
Twitter Handles With Maximum Mentions- #IndiaSocial12
Volume of tweets
@indiasocial 136
@rajeshlalwani 125
@shivithukral 112
@kritzeln 99
@labnol 82
@desaisantosh 81 # Tweets
@inkv 75
@devduttmyth 68
@gautamghosh 63
@amritochates 61
@lhinsights 57
@madversity 52
@geetiga 51
@sachinkalbag 48
@hardeepkrai 46
@gkjohn 44
@surekhapillai 43
@beastoftraal 43
@shilpikadas 38
@pacificleo 36 www.impactmeasurement.co.in
IndiaSocial12 : Twitter Analysis Organisers … helping you make sense of news
9. Which links were shared in the conversations?
Most Shared Links- #IndiaSocial12
Sr. No. Top Tweeted Links Number of Tweets
1. Santosh Desai talks about Brands Of the Future At #Indiasocial12 15
IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India
2. 13
» Registration
3. Sumit Mehra Talks About Social Games At #Indiasocial12 11
IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India
4. 11
» A great experience for everyone
Indian Social Media Knowledge Storehouse | Social Media India Case Studies, Tips, Jobs & Events | Facebook and
5. 10
Twitter Tips - Livestream
6. Shivnath Thukral On The Future Of Reputation 8
7. Viral Oza Shares Social Media Marketing Learnings At #Indiasocial12 7
8. Santosh Desai talks about Brands Of the Future At #Indiasocial12 6
9. IndiaSocial Summit 2012, Gurgaon - Online Registration - DoAttend 6
IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India
10. 6
» Unconference
11. Social recruiting india social summit 2012 by gautamghosh 5
12. Measurement beyond Likes, Fans & Comments 5
13. Twitter 5
14. Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12 5
15. Bring your ideas to the Unconference! 2:30 PM. Free registrat... on Twitpic 4
16. Masterclass participants at #indiasocial12 taking copious not... on Twitpic 4
17. Talent and Social Business: Speaking on "Social Recruiting" at #IndiaSocial12 4
18. Talent and Social Business: Social Recruiting presentation at social media conference #IndiaSocial12 4
19. Unconference board at #indiasocial12 . Add your topics! www.impactmeasurement.co.in 4
IndiaSocial12 : Twitter Analysis … helping you make sense of news
10. Web: www.impactmeasurement.co.in
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