Taken from a great blog post by Q4 Web Systems, this slideshow demonstrates how a public company can tell its investment story through video. We've included several best practice examples of other public firms that have used video in their IR strategies.

1. How Video Can Help Tell
Your Investment Story

2. How Does Video Help?
 Video can be an effective way to communicate why
and how management is investing in projects
 In mining projects, videos show how capital assets have
been deployed – drilling rigs and roads created, for
example – and demonstrate use of capital assets
 Allowing management to talk about
the long-term potential: yields, proven
and likely reserves, etc.

3. Video Uptake
 Uptake of Social Media sites (like Vimeo, Youtube and
Slideshare) is significantly less than that of Social
Networking sites like Twitter, Facebook and LinkedIn
 Slideshare has been the readily used
by Investor Relations departments
 Social Media sites have tangible
metrics measuring content views
 Investor Relations leads can be
generated through multimedia

4. Segmenting Lists
 Many companies using YouTube for IR create separate
playlists for customers and investors, and then link to the
IR videos from the IR page of their corporate website

5. Reporting Acquisitions
 There are two components to a successful merger –
strategy and execution
 Video is a good way to explain both
 The most common way to articulate the expected
benefit of a new merger is having the CEO (along with
the CFO) speak directly to a camera or interviewer.
 Video can also demonstrate effective post-merger
execution through testimonials from satisfied customers,

6. Best Practice Examples

7. #1 - Xerox
 Xerox used YouTube to effectively communicate their
acquisition of Affiliated Computer Systems in 2010.
 In a video uploaded on February 8, CEO Ursula Burns
explains how she envisions the merger adding
shareholder value http://youtu.be/N8KNcBflcKM
 A video uploaded 364 days later details the progress
made. - http://youtu.be/LDYkjfM3nLM

8. #1 - Xerox

9. #2 – Agnico-Eagle
 Agnico-Eagle makes extensive use of Investor Relations
videos on Vimeo
 http://vimeo.com/user2244838/videos
 They create videos of Annual General Meetings, quarterly
and key projects
 3-D model videos of ore deposits show how computer-
generated visuals can effectively communicate complex
issues to investors.

10. #2 – Agnico-Eagle

11. #3 – Advanced Micro Devices
 In a video made on “Financial Analyst Day 2010” AMD
adds the voices of their key marketing, sales and
technical people to their CFOs report.
 http://youtu.be/-SoOcrjzAw8
 This is an effective and succinct way to move IR videos
“beyond the numbers”, communicating strategy and
execution.

12. #3 – Advanced Micro Devices

13. #4 - AGCO
 AGCO provides a complete and thorough corporate
overview in their “About AGCO” playlist
 http://www.youtube.com/user/agcocorp
 They have videos about their corporate
vision, history, global presence, brands, and key divisions.
 In addition, the Investor Relations page on their
corporate website links to the videos, making it very easy
for investors to find and cross-reference video information

14. #4 - AGCO

15. Conclusion
 To read the full blog visit: q4blog.com
 Or for more information about IR Smartt and our Social
Media strategies for the Investor Relations industry, please
contact us on:
 Website: irsmartt.com/contact
 Email: get@irsmartt.com