1. Belgrade, June 2012

2. Results
• Organized 13 advocacy Issues and areas covered:
campaigns and 3 networking
events between January - • Voting rights
May 2012 • Human rights protection
• Worker rights
• Supported more than 40 • Youth issues (youth violence,
CSOs across the country first-time voters)
• Ecology and waste
management
40 CSO • Digital activism
• Government accountability and
transparency
13 3
campaings activities

3. ISC’s Communication Channels
• Traditional media
• New media
- news portals,
- social media,
- ISC site,
- YouTube, Facebook and
Twitter
• Street actions and public
events

4. Traditional media
Between Jan-May 2012, 296 media references about
ISC-supported campaigns in traditional print and electronic
media outlets.
Media Number of media outputs Number of media
from June 1, 2011 till January outputs from January
1, 2012 1, 2012 till May 31,
2012
Print 42 153
TV 25 73
Radio 10 70

5. New media
• 5 times more online reports
about ISC-supported CSO
campaings than at the start
of the year
• 6 times greater number of
Facebook “likes”
• More than 23,000 Facebook
“likes”
• More than 7,000 Twitter
followers

6. Mr. George Hamilton, ISC President, interviewed by
national-level media outlets

7. Promotion of ISC’s Mobile Advocacy
School (MAS) Advocacy Academy

8. ISC Serbia Website Stats
The ISC Serbia Website is
an important source of
information for new
developments and/or
activities in the civic sector
in Serbia.
The number of visitors
has grown by 2.5 times
since the start of the year,
with over 5,000 unique
visitors in May 2012.

9. Articles & Topics
Between Jan-May Topics covered include:
2012:
• Voting rights
• 18 blogs and 11 • Human rights protection
success stories • Worker rights
published • Gender issues
• Youth issues (youth violence,
• Contributors to the first-time voters)
site include • Ecology and waste
journalists, PR management
experts, CSO • Digital activism and role of
activists, citizens, new media
public institutions, • Decentralization
etc.

10. • Facebook statistics
• Number of “likes”
doubled
• More than 3000 likes in
May
• Number of positive
reactions to FB posts 2.5
times greater
• Numer of times posts
were shared by ISC’s FB
friends tripled

11. • Number of Twitter followers
increased by 50%
• Over 1,300 Twitter followers
Klout increase to 45
• Number of “retweets” 2x more retweets
doubled
50% more followers
• Twitter influnce measured by
Klout analytics jumped from 40
to 45 (on a scale from 1-100)

12. ‘Citizens Await the ISC’s MAS Advocacy
President’ Event at the Academy
Ozone Gallery in Belgrade
The Mobile Advocacy
on May 20
• RTS & B92 reported live from
School (MAS) training on
the event on the night of the social enterprises held
presidential run-off; for 30 CSO
• 5.4 million people watched; representatives to learn
• Second largest online news how their organizations
portal (with 4,2 million can benefit from
pageviews on May 20) posted establishing social
news from the event; enterprises.
• Numerous traditional and
social media sites covered the
event. Regular support
provided to members
of PR teams in ISC-
supported CSOs.