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© 2021 Information Services Group, Inc. All Rights Reserved.
Proprietary and Confidential. No part of this document may be reproduced in any form or by any electronic or mechanical means,
including information storage and retrieval devices or systems, without prior written permission from Information Services Group, Inc.
Managed Services &
As-a-Service
Market Insights
Moshe Katri
Managing Director,
Equity Research
Wedbush Securities
12 October 2021
3Q 2021
HOSTED BY
@ISG_News #ISGIndex #ISGIndexInsider
© 2021 Information Services Group, Inc. All Rights Reserved.
@ISG_News #ISGIndex #ISGIndexInsider
Welcome
to the Quarterly
76th
The ISG Experts
@ISG_News #ISGIndex #ISGIndexInsider
Covering the State of the
Managed Services & As-a-Service Industry
for the Global Commercial Market
Stanton
Jones
Director &
Principal
Analyst
Steve
Hall
Partner &
President
Kathy
Rudy
Chief Data &
Analytics Officer
Gaurav
Gupta
Partner, Digital
Engineering
3Q21 3
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
ACV = Annual Contract Value
Q3
+40%
YoY
Combined Market ACV
has accelerated
since 3Q20
40% growth rate is highest since
we moved to Combined Market
view in 2014
ISG’s Top Findings – 3Q 2021
3Q21 4
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
ACV = Annual Contract Value
Q3
+37%
YoY
Americas Managed
Services ACV crossed
$8B ACV for second
consecutive quarter
Combined Market ACV has
accelerated since the 4Q20 decline
ISG’s Top Findings – 3Q 2021
3Q21 5
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
ACV = Annual Contract Value
Q3
+36%
YoY
EMEA Combined Market
four consecutive
quarters above $6B ACV
Managed Services ACV generated
$3B of ACV but experienced its third
successive sequential decline
as both the U.K. and DACH
market pulled back
ISG’s Top Findings – 3Q 2021
3Q21 6
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
ACV = Annual Contract Value
Q3
+60%
YoY
Asia Pacific advanced
at a rate of 60% for
second straight quarter
led by strength in
Managed Services as many of
its regional markets posted
double-digit gains
ISG’s Top Findings – 3Q 2021
3Q21 7
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
3Q21 7
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
ACV = Annual Contract Value
2021 YTD = January to September
17%
2021 YTD
Global Broader Market Results
Quarterly Trends
Combined market added nearly
$2B in ACV from 2Q21
Managed Services sets another
record, up 22% Y/Y
Managed Services saw most
awards in a quarter (564) and
most mega-deals since 3Q19 (6)
Post-pandemic cloud demand
surges; As-a-Service up 55% Y/Y
Combined Market Managed Services As-a-Service
26%
2021 YTD
33%
2021 YTD
6.9
8.2 8.4
Q3
20
Q2
21
Q3
21
15.5
19.9
21.8
Q3
20
Q2
21
Q3
21
8.6
11.7
13.4
Q3
20
Q2
21
Q3
21
3Q21 8
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
3Q21 8
© 2021 Information Services Group, Inc. All Rights Reserved.
ACV = Annual Contract Value
ACV $B
@ISG_News #ISGIndex #ISGIndexInsider
2020 YTD 2021 YTD
18.3
5.9
25.8
7.7
ITO BPO IaaS SaaS
Global Results by Function
2021 YTD Trends
ITO ACV up 12%, with ADM
activity up 29% versus 2020 and
34% versus 2019
BPO ACV up 40% versus 2020
and up 11% versus 2019, driven
by surge in ER&D
IaaS ACV generated $25B, up
36%; YTD growth rate is best
since 2018
SaaS ACV up 26% accelerating
from the mid-2020 slowdown
12%
2021
YTD
Growth
36%
2021
YTD
Growth
26%
2021
YTD
Growth
40%
2021
YTD
Growth
3Q21
The Big 15
The Building 15
The Breakthrough 15
The Booming 15
THE
ISG15
© 2021 Information Services Group, Inc. All Rights Reserved.
@ISG_News #ISGIndex #ISGIndexInsider
Global Service & Technology
Provider Standouts
Our ISG Contract KnowledgeBase™ is used to determine
placements based on the annual value of commercial
contracts awarded in the past 12 months
3Q21 10
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Service & Technology Provider
Standouts – Global
Our ISG Contract KnowledgeBase™ is used to determine placements based
on the annual value of commercial contracts awarded in the past 12 months.
The Big 15 The Building 15 The Breakthrough 15 The Booming 15
Revenues > $10B Revenues $3B-$10B Revenues $1B-$3B Revenues <$1B
Managed
Services
Market
Accenture
Atos
Capgemini
Cognizant
DXC Technology
HCL
IBM Global Services
Infosys
Tata Consultancy
Services
Bechtle *
CGI
Genpact
Global Payments
OptumInsight
Samsung SDS
Sitel Group *
Sopra Steria
Tech Mahindra
Teleperformance*
T-Systems
Wipro
Asseco
EPAM Systems
LG CNS *
LTI
Mindtree
Mphasis
Rackspace
TietoEvry
TTEC
Unisys
Birlasoft
EXL
Globant
L&T Technology
Services
PersistentSystems
Softtek
WNS Global
Services
As-a-
Service
Market
Adobe
Alibaba
Amazon Web
Services
Google Cloud
Microsoft
Salesforce
Equinix
Intuit
ServiceNow
Digital Realty
Palo Alto Networks
Shopify
Twilio
UKG *
21Vianet *
Atlassian
Corporation
Coresite
Crowdstrike
OVH *
Snowflake
Computing
Veeva Systems
Zoom Video
* New to leaderboard in 3Q21
Providers in alphabetical order; no rankings implied. Revenues sourced from D&B and individual company financial fillings.
3Q21 11
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3Q21 11
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
ACV = Annual Contract Value
2021 YTD = January to September
13%
2021 YTD
Quarterly Trends
Combined Market ACV
surpassed $11B for the first
time, with ACV up 37% Y/Y
Managed Services ACV of $4.7B
was the most ever, up 21% Y/Y
282 contracts awarded were
most ever in a quarter
Five mega-deals awarded were
most since 3Q17
XaaS approached $7B and was
up over 50% Y/Y Combined Market Managed Services As-a-Service
20%
2021 YTD
26%
2021 YTD
3.9 3.8
4.7
Q3
20
Q2
21
Q3
21
8.5
9.7
11.6
Q3
20
Q2
21
Q3
21
4.6
5.9
6.9
Q3
20
Q2
21
Q3
21
Americas
Broader Market Results
3Q21 12
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
3Q21 12
© 2021 Information Services Group, Inc. All Rights Reserved.
ACV = Annual Contract Value
ACV $B
@ISG_News #ISGIndex #ISGIndexInsider
2020 YTD 2021 YTD
8.6
3.5
12.0
6.2
ITO BPO IaaS SaaS
Americas Results by Function
2021 YTD Trends
ITO ACV up 8% versus 2020 and up
12% versus 2019; ADM market
was active, up 28%
BPO grew 27% versus 2020 on
increasing activity in ER&D and
Industry-specific BPO
IaaS growth of 26% supported by a
record setting quarter in 3Q21.
SaaS ACV was up 25% versus 2020
and was the best YTD growth rate
since 2016
27%
2021
YTD
Growth
26%
2021
YTD
Growth
25%
2021
YTD
Growth
8%
2021
YTD
Growth
3Q21 13
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
3Q21 13
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
ACV = Annual Contract Value
2021 YTD = January to September
26%
2021 YTD
Quarterly Trends
Combined Market ACV up 60%
Y/Y for the second consecutive
quarter
Managed Services ACV up 50%
Y/Y but down 40% Q/Q
Pullback in larger awards in the
Managed Services sector
XaaS ACV surpassed $3B for the
first time ever
Combined Market Managed Services As-a-Service
45%
2021 YTD
50%
2021 YTD
0.38
0.96
0.57
Q3
20
Q2
21
Q3
21
2.28
3.89 3.64
Q3
20
Q2
21
Q3
21
1.9
2.93 3.07
Q3
20
Q2
21
Q3
21
Asia Pacific
Broader Market Results
3Q21 14
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
3Q21 14
© 2021 Information Services Group, Inc. All Rights Reserved.
ACV = Annual Contract Value
ACV $B
@ISG_News #ISGIndex #ISGIndexInsider
2020 YTD 2021 YTD
1.52
7.42
1.07
ITO BPO IaaS SaaS
Asia Pacific Results by Function
2021 YTD Trends
ITO segment up 15%; both ADM
and Infrastructure contributed to
the upside
BPO up $400M in incremental ACV
over 2020, driven by increases in
Industry-specific BPO
IaaS up over 50% with strong 2Q
and 3Q providing upside
SaaS accelerated 37%, its best
growth rate since we incorporated
SaaS metrics in 2014
0.42
52%
2021
YTD
Growth
87%
2021
YTD
Growth
37%
2021
YTD
Growth
15%
2021
YTD
Growth
3Q21 15
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
3Q21 15
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
ACV = Annual Contract Value
2021 YTD = January to September
Quarterly Trends
Combined Market ACV up 30% Y/Y
but has remained in a tight range
just above $6B for the past year
Managed Services posted a $3B+
quarter but also saw ACV decline
sequentially for third successive
quarter
Most regions saw increases in ACV
except for the U.K. and DACH
XaaS ACV accelerated and
surpassed $3B
Combined Market Managed Services As-a-Service
2.7
3.4 3.2
Q3
20
Q2
21
Q3
21
4.8
6.3 6.5
Q3
20
Q2
21
Q3
21
2.1
2.9 3.3
Q3
20
Q2
21
Q3
21
27%
2021 YTD
34%
2021 YTD
22%
2021 YTD
EMEA
Broader Market Results
3Q21 16
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
3Q21 16
© 2021 Information Services Group, Inc. All Rights Reserved.
ACV = Annual Contract Value
ACV $B
@ISG_News #ISGIndex #ISGIndexInsider
2020 YTD 2021 YTD
8.2
2.0
6.4
2.4
ITO BPO IaaS SaaS
EMEA Results by Function
2021 YTD Trends
ITO ACV up 15% with ADM ACV up
36% and Infrastructure declining
by 1.3%
BPO activity rebounded from
weaker 2020, up 58% but still
down 6% versus 2019 pre-
pandemic levels
IaaS ACV accelerated to 37%
growth on the strength of $2B+
quarters in the middle of 2021
SaaS ACV again rebounded to
record levels since 3Q20 trough
37%
2021
YTD
Growth
15%
2021
YTD
Growth
58%
2021
YTD
Growth
26%
2021
YTD
Growth
3Q21 17
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
3Q21 17
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
ACV = Annual Contract Value
36%
Global Technology Services
Industry Award Trends
Business
Services
Retail &
Consumer
Packaged Goods Energy
Financial
Services
Healthcare
& Pharma Manufacturing
Telecom
& Media
Travel,
Transport
Leisure
Combined
Market
Managed
Services
As-a-Service
30% 38% 26% 20%
13%
27% 31%
16% -18%
35% 43% 34% 36% 38% 42%
22%
24%
$9.5B ACV $8.2B ACV $3.7B ACV $12.2B ACV $5.4B ACV $9.8B ACV $5.8B ACV $5.1B ACV
2021 YTD
Growth
44% 9% 15%
13% 28%
49%
3Q21 © 2021 Information Services Group, Inc. All Rights Reserved.
@ISG_News #ISGIndex #ISGIndexInsider
Trends in
Digital Engineering
Partner & Global Head, Digital Engineering
Gaurav Gupta
“Accelerating toward
a connected and
intelligent future.“
Director & Principal Analyst
Stanton Jones
3Q21 19
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Engineering ACV Is On the Rise
$0.00
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
$0.70
0
20
40
60
1Q
17
2Q
17
3Q
17
4Q
17
1Q
18
2Q
18
3Q
18
4Q
18
1Q
19
2Q
19
3Q
19
4Q
19
1Q
20
2Q
20
3Q
20
4Q
20
1Q
21
2Q
21
3Q
21
ACV
in
$Bs
#
of
Transactions
# of Transactions ACV $Bs
3Q21 20
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Engineering Is Not the Same Anymore
Capturing profit via
hardware/products
Software, data and sustainability
Designing for Products Product
Connected/data
enabled Services
Experiences
Completing functionality
at point-of-sale
Operating for
continuous releases
Start of
Production
Secure, isolated
production and supply
chain environments
Industry 4.0 driven hyper-connected, intelligent
and heterogeneous environments
(Further Accelerated by COVID Pandemic)
3Q21 21
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
2019, 2020: The Years Earth Changed ...
⬤ More top-down buy-in and a converged
approach for transformation
⬤ Remote, autonomous and predictive
operations in plants and factories
⬤ Digital Twins-/Thread for enhancing
predictability of events, including resiliency
through transparency across the value chain
⬤ Globally distributed product development
leveraging remote/extended teams and
virtualization and cloud technologies
COVID as a catalyst:
[Or the Years of Magical Thinking?]
COVID
Changing customer
expectations
OT Technology
Onslaught
Supply Chain, Sustainability
& Regulatory Imperatives
Organization as an “Organism“
Organization as an “Organism“
3Q21 22
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Digital Engineering Megatrend #1
Increasingly more transformation programs will be defined spanning a
converged IT-ET-OT-CT* transformation to increase value realization
Realigned
Data
Reimagined
Organization
Redesigned
Ecosystem
Reshaped
Security
*ET=Engineering Technology, OT=Operational Technolgy, CT=Consumer Technology
3Q21 23
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Digital Engineering Megatrend #2
Maturing of Industry 4.0 driven by Digital Twin-/Thread
across the product lifecycle and ecosystem
IoT Insights Driving
Autonomous &
Predictive Operations
Edge
Adoption
System Lifecycle
Management
3Q21 24
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Digital Engineering Megatrend #3
Standardized
Toolchains and
Methodologies
Redefined
Make vs
Buy
Virtualization /
Decoupling Hardware-
Software Development
Global
Talent
Footprint
As companies are reimagining their products and
services for a connected world, software and
data-driven capabilities become table stakes.
Expect OEMs to redefine their
software operating model for higher
productivity, throughput and quality.
3Q21 25
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Summary: What Does This Mean for You?
Transformation spanning both
Strategy and Implementation →
Engineering/OT deals become
complex, multi-year and large
Blurring of the ecosystem
boundaries opens up new sell-
to and sell-with opportunities →
Innovative ways to partner,
source, transform, govern
3Q21 26
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Weekly Briefing
Sign up at https://isg-one.com/isg-index-insider
What’s Important in IT Services –
Every Week in Your Inbox!
3Q21 27
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
3Q21 ISG Index – Summary and Outlook
Summary Outlook
⚫ Many positives in the market; recovery has been
broad-based
⚫ Growth should remain strong, assuming the
market manages its near-term headwind of
supply chain imbalances (the Great Resignation)
10.1%
2021e
Managed Services Forecast
Managed Services Recovers
⚫ Managed Services up 17% YTD, with the Americas
setting the pace with a record-setting third quarter
⚫ ADM, ER&D and Industry-specific BPO are growing
rapidly, offsetting the decline in legacy
infrastructure awards
⚫ Even though market has been growing very fast
for half a decade, it still appears to be in the
early phase of a long-term secular growth story
⚫ Near-term headwind of inflationary pressures
could affect providers, unless they are able to
adjust pricing
25%
2021e
As-a-Service Market Forecast
New Highs in XaaS
⚫ Record-setting ACV results with at least 25% YTD
gains across each region
⚫ Nearly $9B in ACV has been added to the market
compared to the first nine months of 2020
⚫ XaaS accounts for nearly 60% of Combined Market
ACV after crossing the 50% threshold just two years
ago
@ISG_News #ISGIndex #ISGIndexInsider
© 2021 Information Services Group, Inc. All Rights Reserved.
Thank you!
The Quarterly
76th
© 2021 Information Services Group, Inc. All Rights Reserved.
Appendix
3Q21 30
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Global TCV Scorecard
The ISG Index has moved to TCV as the primary measure of the broader market.
We will continue to provide a high-level TCV view of the market via a scorecard analysis.
3Q21
TCV ($B)*
3Q Y/Y
Change
2021 YTD
TCV ($B)*
2021 YTD
Change
Global Commercial Combined Market 46.4 25% 125.9 17%
By Type
Managed Services 25.7 9% 70.9 8%
ITO 18.8 6% 52.5 0%
BPO 6.9 18% 18.4 44%
As-a-Service 20.7 54% 54.9 31%
IaaS 9.7 57% 25.8 35%
SaaS 11.1 53% 29.1 26%
By Region
Americas Combined 27.5 30% 66.4 17%
EMEA Combined 13.8 11% 44.4 15%
Asia Pacific Combined 5.1 50% 15.1 22%
TCV = Total Contract Value.
3Q21 31
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Service & Technology Provider
Standouts – Americas
Our ISG Contract KnowledgeBase™ is used to determine placements based
on the annual value of commercial contracts awarded in the past 12 months.
The Big 15 The Building 15 The Breakthrough 15 The Booming 15
Revenues > $10B Revenues $3B-$10B Revenues $1B-$3B Revenues <$1B
Managed
Services
Market
Accenture
AT&T
Capgemini
Cognizant
DXC Technology
HCL
IBM Global
Services
Infosys
NTT Data
Tata Consultancy
Services
CGI
Concentrix
Conduent
Genpact
Global Payments
Hitachi Vantara
OptumInsight
Sitel Group
Tech Mahindra
Wipro
EPAM Systems
Exela Technologies
LTI
Mindtree
Mphasis
Rackspace
TTEC
Unisys
Birlasoft
Coforge
Ensono
EXL
GEP
Globant
HGS
L&T Technology
Services
PersistentSystems
Softtek
WNS Global
Services
As-a-
Service
Market
AdobeSystems
Amazon Web
Services
Google Cloud
Microsoft
Salesforce
Equinix
Intuit
ServiceNow
Vmware
Workday
Digital Realty
Palo Alto Networks
RingCentral
Shopify
Splunk
Twilio
UKG
Coresite
CrowdStrike
Snowflake
Computing
Zoom Video
Communications
Providers in alphabetical order; no rankings implied. Revenues sourced from D&B and individual company financial fillings.
3Q21 32
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Service & Technology Provider
Standouts – EMEA
Our ISG Contract KnowledgeBase™ is used to determine placements based
on the annual value of commercial contracts awarded in the past 12 months.
The Big 15 The Building 15 The Breakthrough 15 The Booming 15
Revenues > $10B Revenues $3B-$10B Revenues $1B-$3B Revenues <$1B
Managed
Services
Market
Accenture
Atos
BT
Capgemini
Cognizant
DXC Technology
HCL
IBM Global
Services
Infosys
ISS Global
Tata Consultancy
Services
Bechtle
Capita
CGI
Computacenter
Global Payments
Orange
Serco
Sitel Group
Sopra Steria
Tech Mahindra
T-Systems
Wipro
AKKA
Technologies
Dustin AB
EPAM Systems
LTI
Mindtree
Mphasis
Rackspace
Swisscom
TietoEvry
TTEC
Unisys
Atea
ENDAVA
KPIT Technologies
NNIT A/S
Safaricom
SIA S.p.A.
WNS Global
Services
As-a-
Service
Market
Amazon Web
Services
Google Cloud
Microsoft
Salesforce
Equinix
ServiceNow
Vmware
DropBox
Nice Systems
Sage
Twilio
Atlassian
DigitalOcean
Global Switch
OVH
Veeva Systems
Visma
Zoom Video
Communications
Zscaler
Providers in alphabetical order; no rankings implied. Revenues sourced from D&B and individual company financial fillings.
3Q21 33
© 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider
Service & Technology Provider
Standouts – Asia Pacific
Our ISG Contract KnowledgeBase™ is used to determine placements based
on the annual value of commercial contracts awarded in the past 12 months.
The Big 15 The Building 15 The Breakthrough 15 The Booming 15
Revenues > $10B Revenues $3B-$10B Revenues $1B-$3B Revenues <$1B
Managed
Services
Market
Accenture
Capgemini
Cognizant
DXC Technology
HCL
IBM Global
Services
Infosys
Tata Consultancy
Services
Amdocs
CGI
Concentrix
Genpact
Samsung SDS
Sitel Group
Tech Mahindra
Teleperformance
Wipro
Asseco
Digital China
EPAM Systems
Mindtree
Mphasis
Neusoft
Rackspace
transcosmosinc.
TTEC
Unisys
Data#3
Sonata Software
Taiji Computer
WNS Global
Services
As-a-
Service
Market
Alibaba
Amazon Web
Services
China Telecom
Google Cloud
Huawei
Microsoft
Tencent
Autodesk
Citrix
Dassault Systemes
Equinix
ServiceNow
Telstra
Akamai
Palo Alto Networks
Shopify
Splunk
Twilio
21Vianet
Atlassian
Corporation
CrowdStrike
DigitalOcean
Global Switch
Keppel DC REIT
Kingdee
Veeva Systems Inc.
Xero
Zoho Corp.
Zoom Video
Communications
Providers in alphabetical order; no rankings implied. Revenues sourced from D&B and individual company financial fillings.
isg-one.com
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A
trusted business partner to more than 700 clients, including more than 75 of the top 100 enterprises in
the world, ISG is committed to helping corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster growth. The firm specializes in digital
transformation services, including automation, cloud and data analytics; sourcing advisory; managed
governance and risk services; network carrier services; strategy and operations design; change
management; market intelligence and technology research and analysis. Founded in 2006, and based in
Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20
countries—a global team known for its innovative thinking, market influence, deep industry and
technology expertise, and world-class research and analytical capabilities based on the industry’s most
comprehensive marketplace data.

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3Q21 Global ISG Index™

  • 1. © 2021 Information Services Group, Inc. All Rights Reserved. Proprietary and Confidential. No part of this document may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval devices or systems, without prior written permission from Information Services Group, Inc. Managed Services & As-a-Service Market Insights Moshe Katri Managing Director, Equity Research Wedbush Securities 12 October 2021 3Q 2021 HOSTED BY @ISG_News #ISGIndex #ISGIndexInsider
  • 2. © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Welcome to the Quarterly 76th The ISG Experts @ISG_News #ISGIndex #ISGIndexInsider Covering the State of the Managed Services & As-a-Service Industry for the Global Commercial Market Stanton Jones Director & Principal Analyst Steve Hall Partner & President Kathy Rudy Chief Data & Analytics Officer Gaurav Gupta Partner, Digital Engineering
  • 3. 3Q21 3 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider ACV = Annual Contract Value Q3 +40% YoY Combined Market ACV has accelerated since 3Q20 40% growth rate is highest since we moved to Combined Market view in 2014 ISG’s Top Findings – 3Q 2021
  • 4. 3Q21 4 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider ACV = Annual Contract Value Q3 +37% YoY Americas Managed Services ACV crossed $8B ACV for second consecutive quarter Combined Market ACV has accelerated since the 4Q20 decline ISG’s Top Findings – 3Q 2021
  • 5. 3Q21 5 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider ACV = Annual Contract Value Q3 +36% YoY EMEA Combined Market four consecutive quarters above $6B ACV Managed Services ACV generated $3B of ACV but experienced its third successive sequential decline as both the U.K. and DACH market pulled back ISG’s Top Findings – 3Q 2021
  • 6. 3Q21 6 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider ACV = Annual Contract Value Q3 +60% YoY Asia Pacific advanced at a rate of 60% for second straight quarter led by strength in Managed Services as many of its regional markets posted double-digit gains ISG’s Top Findings – 3Q 2021
  • 7. 3Q21 7 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 7 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider ACV = Annual Contract Value 2021 YTD = January to September 17% 2021 YTD Global Broader Market Results Quarterly Trends Combined market added nearly $2B in ACV from 2Q21 Managed Services sets another record, up 22% Y/Y Managed Services saw most awards in a quarter (564) and most mega-deals since 3Q19 (6) Post-pandemic cloud demand surges; As-a-Service up 55% Y/Y Combined Market Managed Services As-a-Service 26% 2021 YTD 33% 2021 YTD 6.9 8.2 8.4 Q3 20 Q2 21 Q3 21 15.5 19.9 21.8 Q3 20 Q2 21 Q3 21 8.6 11.7 13.4 Q3 20 Q2 21 Q3 21
  • 8. 3Q21 8 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 8 © 2021 Information Services Group, Inc. All Rights Reserved. ACV = Annual Contract Value ACV $B @ISG_News #ISGIndex #ISGIndexInsider 2020 YTD 2021 YTD 18.3 5.9 25.8 7.7 ITO BPO IaaS SaaS Global Results by Function 2021 YTD Trends ITO ACV up 12%, with ADM activity up 29% versus 2020 and 34% versus 2019 BPO ACV up 40% versus 2020 and up 11% versus 2019, driven by surge in ER&D IaaS ACV generated $25B, up 36%; YTD growth rate is best since 2018 SaaS ACV up 26% accelerating from the mid-2020 slowdown 12% 2021 YTD Growth 36% 2021 YTD Growth 26% 2021 YTD Growth 40% 2021 YTD Growth
  • 9. 3Q21 The Big 15 The Building 15 The Breakthrough 15 The Booming 15 THE ISG15 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Global Service & Technology Provider Standouts Our ISG Contract KnowledgeBase™ is used to determine placements based on the annual value of commercial contracts awarded in the past 12 months
  • 10. 3Q21 10 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Service & Technology Provider Standouts – Global Our ISG Contract KnowledgeBase™ is used to determine placements based on the annual value of commercial contracts awarded in the past 12 months. The Big 15 The Building 15 The Breakthrough 15 The Booming 15 Revenues > $10B Revenues $3B-$10B Revenues $1B-$3B Revenues <$1B Managed Services Market Accenture Atos Capgemini Cognizant DXC Technology HCL IBM Global Services Infosys Tata Consultancy Services Bechtle * CGI Genpact Global Payments OptumInsight Samsung SDS Sitel Group * Sopra Steria Tech Mahindra Teleperformance* T-Systems Wipro Asseco EPAM Systems LG CNS * LTI Mindtree Mphasis Rackspace TietoEvry TTEC Unisys Birlasoft EXL Globant L&T Technology Services PersistentSystems Softtek WNS Global Services As-a- Service Market Adobe Alibaba Amazon Web Services Google Cloud Microsoft Salesforce Equinix Intuit ServiceNow Digital Realty Palo Alto Networks Shopify Twilio UKG * 21Vianet * Atlassian Corporation Coresite Crowdstrike OVH * Snowflake Computing Veeva Systems Zoom Video * New to leaderboard in 3Q21 Providers in alphabetical order; no rankings implied. Revenues sourced from D&B and individual company financial fillings.
  • 11. 3Q21 11 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 11 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider ACV = Annual Contract Value 2021 YTD = January to September 13% 2021 YTD Quarterly Trends Combined Market ACV surpassed $11B for the first time, with ACV up 37% Y/Y Managed Services ACV of $4.7B was the most ever, up 21% Y/Y 282 contracts awarded were most ever in a quarter Five mega-deals awarded were most since 3Q17 XaaS approached $7B and was up over 50% Y/Y Combined Market Managed Services As-a-Service 20% 2021 YTD 26% 2021 YTD 3.9 3.8 4.7 Q3 20 Q2 21 Q3 21 8.5 9.7 11.6 Q3 20 Q2 21 Q3 21 4.6 5.9 6.9 Q3 20 Q2 21 Q3 21 Americas Broader Market Results
  • 12. 3Q21 12 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 12 © 2021 Information Services Group, Inc. All Rights Reserved. ACV = Annual Contract Value ACV $B @ISG_News #ISGIndex #ISGIndexInsider 2020 YTD 2021 YTD 8.6 3.5 12.0 6.2 ITO BPO IaaS SaaS Americas Results by Function 2021 YTD Trends ITO ACV up 8% versus 2020 and up 12% versus 2019; ADM market was active, up 28% BPO grew 27% versus 2020 on increasing activity in ER&D and Industry-specific BPO IaaS growth of 26% supported by a record setting quarter in 3Q21. SaaS ACV was up 25% versus 2020 and was the best YTD growth rate since 2016 27% 2021 YTD Growth 26% 2021 YTD Growth 25% 2021 YTD Growth 8% 2021 YTD Growth
  • 13. 3Q21 13 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 13 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider ACV = Annual Contract Value 2021 YTD = January to September 26% 2021 YTD Quarterly Trends Combined Market ACV up 60% Y/Y for the second consecutive quarter Managed Services ACV up 50% Y/Y but down 40% Q/Q Pullback in larger awards in the Managed Services sector XaaS ACV surpassed $3B for the first time ever Combined Market Managed Services As-a-Service 45% 2021 YTD 50% 2021 YTD 0.38 0.96 0.57 Q3 20 Q2 21 Q3 21 2.28 3.89 3.64 Q3 20 Q2 21 Q3 21 1.9 2.93 3.07 Q3 20 Q2 21 Q3 21 Asia Pacific Broader Market Results
  • 14. 3Q21 14 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 14 © 2021 Information Services Group, Inc. All Rights Reserved. ACV = Annual Contract Value ACV $B @ISG_News #ISGIndex #ISGIndexInsider 2020 YTD 2021 YTD 1.52 7.42 1.07 ITO BPO IaaS SaaS Asia Pacific Results by Function 2021 YTD Trends ITO segment up 15%; both ADM and Infrastructure contributed to the upside BPO up $400M in incremental ACV over 2020, driven by increases in Industry-specific BPO IaaS up over 50% with strong 2Q and 3Q providing upside SaaS accelerated 37%, its best growth rate since we incorporated SaaS metrics in 2014 0.42 52% 2021 YTD Growth 87% 2021 YTD Growth 37% 2021 YTD Growth 15% 2021 YTD Growth
  • 15. 3Q21 15 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 15 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider ACV = Annual Contract Value 2021 YTD = January to September Quarterly Trends Combined Market ACV up 30% Y/Y but has remained in a tight range just above $6B for the past year Managed Services posted a $3B+ quarter but also saw ACV decline sequentially for third successive quarter Most regions saw increases in ACV except for the U.K. and DACH XaaS ACV accelerated and surpassed $3B Combined Market Managed Services As-a-Service 2.7 3.4 3.2 Q3 20 Q2 21 Q3 21 4.8 6.3 6.5 Q3 20 Q2 21 Q3 21 2.1 2.9 3.3 Q3 20 Q2 21 Q3 21 27% 2021 YTD 34% 2021 YTD 22% 2021 YTD EMEA Broader Market Results
  • 16. 3Q21 16 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 16 © 2021 Information Services Group, Inc. All Rights Reserved. ACV = Annual Contract Value ACV $B @ISG_News #ISGIndex #ISGIndexInsider 2020 YTD 2021 YTD 8.2 2.0 6.4 2.4 ITO BPO IaaS SaaS EMEA Results by Function 2021 YTD Trends ITO ACV up 15% with ADM ACV up 36% and Infrastructure declining by 1.3% BPO activity rebounded from weaker 2020, up 58% but still down 6% versus 2019 pre- pandemic levels IaaS ACV accelerated to 37% growth on the strength of $2B+ quarters in the middle of 2021 SaaS ACV again rebounded to record levels since 3Q20 trough 37% 2021 YTD Growth 15% 2021 YTD Growth 58% 2021 YTD Growth 26% 2021 YTD Growth
  • 17. 3Q21 17 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 17 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider ACV = Annual Contract Value 36% Global Technology Services Industry Award Trends Business Services Retail & Consumer Packaged Goods Energy Financial Services Healthcare & Pharma Manufacturing Telecom & Media Travel, Transport Leisure Combined Market Managed Services As-a-Service 30% 38% 26% 20% 13% 27% 31% 16% -18% 35% 43% 34% 36% 38% 42% 22% 24% $9.5B ACV $8.2B ACV $3.7B ACV $12.2B ACV $5.4B ACV $9.8B ACV $5.8B ACV $5.1B ACV 2021 YTD Growth 44% 9% 15% 13% 28% 49%
  • 18. 3Q21 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Trends in Digital Engineering Partner & Global Head, Digital Engineering Gaurav Gupta “Accelerating toward a connected and intelligent future.“ Director & Principal Analyst Stanton Jones
  • 19. 3Q21 19 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Engineering ACV Is On the Rise $0.00 $0.10 $0.20 $0.30 $0.40 $0.50 $0.60 $0.70 0 20 40 60 1Q 17 2Q 17 3Q 17 4Q 17 1Q 18 2Q 18 3Q 18 4Q 18 1Q 19 2Q 19 3Q 19 4Q 19 1Q 20 2Q 20 3Q 20 4Q 20 1Q 21 2Q 21 3Q 21 ACV in $Bs # of Transactions # of Transactions ACV $Bs
  • 20. 3Q21 20 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Engineering Is Not the Same Anymore Capturing profit via hardware/products Software, data and sustainability Designing for Products Product Connected/data enabled Services Experiences Completing functionality at point-of-sale Operating for continuous releases Start of Production Secure, isolated production and supply chain environments Industry 4.0 driven hyper-connected, intelligent and heterogeneous environments (Further Accelerated by COVID Pandemic)
  • 21. 3Q21 21 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 2019, 2020: The Years Earth Changed ... ⬤ More top-down buy-in and a converged approach for transformation ⬤ Remote, autonomous and predictive operations in plants and factories ⬤ Digital Twins-/Thread for enhancing predictability of events, including resiliency through transparency across the value chain ⬤ Globally distributed product development leveraging remote/extended teams and virtualization and cloud technologies COVID as a catalyst: [Or the Years of Magical Thinking?] COVID Changing customer expectations OT Technology Onslaught Supply Chain, Sustainability & Regulatory Imperatives Organization as an “Organism“ Organization as an “Organism“
  • 22. 3Q21 22 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Digital Engineering Megatrend #1 Increasingly more transformation programs will be defined spanning a converged IT-ET-OT-CT* transformation to increase value realization Realigned Data Reimagined Organization Redesigned Ecosystem Reshaped Security *ET=Engineering Technology, OT=Operational Technolgy, CT=Consumer Technology
  • 23. 3Q21 23 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Digital Engineering Megatrend #2 Maturing of Industry 4.0 driven by Digital Twin-/Thread across the product lifecycle and ecosystem IoT Insights Driving Autonomous & Predictive Operations Edge Adoption System Lifecycle Management
  • 24. 3Q21 24 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Digital Engineering Megatrend #3 Standardized Toolchains and Methodologies Redefined Make vs Buy Virtualization / Decoupling Hardware- Software Development Global Talent Footprint As companies are reimagining their products and services for a connected world, software and data-driven capabilities become table stakes. Expect OEMs to redefine their software operating model for higher productivity, throughput and quality.
  • 25. 3Q21 25 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Summary: What Does This Mean for You? Transformation spanning both Strategy and Implementation → Engineering/OT deals become complex, multi-year and large Blurring of the ecosystem boundaries opens up new sell- to and sell-with opportunities → Innovative ways to partner, source, transform, govern
  • 26. 3Q21 26 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Weekly Briefing Sign up at https://isg-one.com/isg-index-insider What’s Important in IT Services – Every Week in Your Inbox!
  • 27. 3Q21 27 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider 3Q21 ISG Index – Summary and Outlook Summary Outlook ⚫ Many positives in the market; recovery has been broad-based ⚫ Growth should remain strong, assuming the market manages its near-term headwind of supply chain imbalances (the Great Resignation) 10.1% 2021e Managed Services Forecast Managed Services Recovers ⚫ Managed Services up 17% YTD, with the Americas setting the pace with a record-setting third quarter ⚫ ADM, ER&D and Industry-specific BPO are growing rapidly, offsetting the decline in legacy infrastructure awards ⚫ Even though market has been growing very fast for half a decade, it still appears to be in the early phase of a long-term secular growth story ⚫ Near-term headwind of inflationary pressures could affect providers, unless they are able to adjust pricing 25% 2021e As-a-Service Market Forecast New Highs in XaaS ⚫ Record-setting ACV results with at least 25% YTD gains across each region ⚫ Nearly $9B in ACV has been added to the market compared to the first nine months of 2020 ⚫ XaaS accounts for nearly 60% of Combined Market ACV after crossing the 50% threshold just two years ago
  • 28. @ISG_News #ISGIndex #ISGIndexInsider © 2021 Information Services Group, Inc. All Rights Reserved. Thank you! The Quarterly 76th
  • 29. © 2021 Information Services Group, Inc. All Rights Reserved. Appendix
  • 30. 3Q21 30 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Global TCV Scorecard The ISG Index has moved to TCV as the primary measure of the broader market. We will continue to provide a high-level TCV view of the market via a scorecard analysis. 3Q21 TCV ($B)* 3Q Y/Y Change 2021 YTD TCV ($B)* 2021 YTD Change Global Commercial Combined Market 46.4 25% 125.9 17% By Type Managed Services 25.7 9% 70.9 8% ITO 18.8 6% 52.5 0% BPO 6.9 18% 18.4 44% As-a-Service 20.7 54% 54.9 31% IaaS 9.7 57% 25.8 35% SaaS 11.1 53% 29.1 26% By Region Americas Combined 27.5 30% 66.4 17% EMEA Combined 13.8 11% 44.4 15% Asia Pacific Combined 5.1 50% 15.1 22% TCV = Total Contract Value.
  • 31. 3Q21 31 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Service & Technology Provider Standouts – Americas Our ISG Contract KnowledgeBase™ is used to determine placements based on the annual value of commercial contracts awarded in the past 12 months. The Big 15 The Building 15 The Breakthrough 15 The Booming 15 Revenues > $10B Revenues $3B-$10B Revenues $1B-$3B Revenues <$1B Managed Services Market Accenture AT&T Capgemini Cognizant DXC Technology HCL IBM Global Services Infosys NTT Data Tata Consultancy Services CGI Concentrix Conduent Genpact Global Payments Hitachi Vantara OptumInsight Sitel Group Tech Mahindra Wipro EPAM Systems Exela Technologies LTI Mindtree Mphasis Rackspace TTEC Unisys Birlasoft Coforge Ensono EXL GEP Globant HGS L&T Technology Services PersistentSystems Softtek WNS Global Services As-a- Service Market AdobeSystems Amazon Web Services Google Cloud Microsoft Salesforce Equinix Intuit ServiceNow Vmware Workday Digital Realty Palo Alto Networks RingCentral Shopify Splunk Twilio UKG Coresite CrowdStrike Snowflake Computing Zoom Video Communications Providers in alphabetical order; no rankings implied. Revenues sourced from D&B and individual company financial fillings.
  • 32. 3Q21 32 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Service & Technology Provider Standouts – EMEA Our ISG Contract KnowledgeBase™ is used to determine placements based on the annual value of commercial contracts awarded in the past 12 months. The Big 15 The Building 15 The Breakthrough 15 The Booming 15 Revenues > $10B Revenues $3B-$10B Revenues $1B-$3B Revenues <$1B Managed Services Market Accenture Atos BT Capgemini Cognizant DXC Technology HCL IBM Global Services Infosys ISS Global Tata Consultancy Services Bechtle Capita CGI Computacenter Global Payments Orange Serco Sitel Group Sopra Steria Tech Mahindra T-Systems Wipro AKKA Technologies Dustin AB EPAM Systems LTI Mindtree Mphasis Rackspace Swisscom TietoEvry TTEC Unisys Atea ENDAVA KPIT Technologies NNIT A/S Safaricom SIA S.p.A. WNS Global Services As-a- Service Market Amazon Web Services Google Cloud Microsoft Salesforce Equinix ServiceNow Vmware DropBox Nice Systems Sage Twilio Atlassian DigitalOcean Global Switch OVH Veeva Systems Visma Zoom Video Communications Zscaler Providers in alphabetical order; no rankings implied. Revenues sourced from D&B and individual company financial fillings.
  • 33. 3Q21 33 © 2021 Information Services Group, Inc. All Rights Reserved. @ISG_News #ISGIndex #ISGIndexInsider Service & Technology Provider Standouts – Asia Pacific Our ISG Contract KnowledgeBase™ is used to determine placements based on the annual value of commercial contracts awarded in the past 12 months. The Big 15 The Building 15 The Breakthrough 15 The Booming 15 Revenues > $10B Revenues $3B-$10B Revenues $1B-$3B Revenues <$1B Managed Services Market Accenture Capgemini Cognizant DXC Technology HCL IBM Global Services Infosys Tata Consultancy Services Amdocs CGI Concentrix Genpact Samsung SDS Sitel Group Tech Mahindra Teleperformance Wipro Asseco Digital China EPAM Systems Mindtree Mphasis Neusoft Rackspace transcosmosinc. TTEC Unisys Data#3 Sonata Software Taiji Computer WNS Global Services As-a- Service Market Alibaba Amazon Web Services China Telecom Google Cloud Huawei Microsoft Tencent Autodesk Citrix Dassault Systemes Equinix ServiceNow Telstra Akamai Palo Alto Networks Shopify Splunk Twilio 21Vianet Atlassian Corporation CrowdStrike DigitalOcean Global Switch Keppel DC REIT Kingdee Veeva Systems Inc. Xero Zoho Corp. Zoom Video Communications Providers in alphabetical order; no rankings implied. Revenues sourced from D&B and individual company financial fillings.
  • 34. isg-one.com ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of the top 100 enterprises in the world, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data.