This document discusses the increasing importance and adoption of digital business strategies by companies. It notes that digital is now a core priority beyond the initial board room debates. Survey results show that more companies are appointing chief digital officers and finding that digital offerings are contributing more to growth than traditional products. However, the document also notes that implementing digital strategies successfully remains a significant challenge, especially around issues like organizational culture and willingness to change. It identifies areas where companies need to focus to close gaps between priorities and success, such as launching new digital products and engaging partners digitally.