Uneak White's Personal Brand Exploration Presentation
Unleashing the Next Wave of Innovation
1. Digital Disruption: Unleashing The
Next Wave of Innovation
James L. McQuivey, Ph.D.
Vice President, Principal Analyst
@jmcquivey
October 2014 | Prepared for Delight 2014
4. Digital disruptors are better, stronger,
faster
› They will build Better
product experiences
› That create Stronger
customer
relationships
› Bringing it all to market Faster
Everyone in every profession can – and must – do this, too
7. Step 3: Deliver total product experiences
Total product experiences go beyond
traditional boundaries — onto new
platforms, during new moments,
leading to deeper, more measurable
customer engagement and satisfaction
8. Digital relationships extend the product experience
Mirror, Mirror on the wall…
Eyes Hair
Lips Skin
Image source: August 4, 2011, “Innovating The Adjacent Possible” Forrester report
9. Digital relationships extend the product experience
Mirror, Mirror on the wall…
Eyes Hair
Lips Skin
Call
Kerry
Image source: August 4, 2011, “Innovating The Adjacent Possible” Forrester report
10. Digital relationships extend the product experience
Mirror, Mirror on the wall…
Eyes Hair
Lips Skin
Call
Kerry
Image source: August 4, 2011, “Innovating The Adjacent Possible” Forrester report
11. For which companies is the Magic Mirror
an adjacent product experience?
› Media companies have the content
› Retailers sell the products
› Manufacturers want the customer loyalty
› Platforms want to enable all of it
Whoever holds the customer
relationship…whoever consistently
delights the customer will win
13. There are dozens of experience
points to design here – some to
invent completely
14. The disruptor will get there first
› See the consumer need today
› Comprehend the experience in today’s context
› Foresee how it will expand in the future
› Design today with that “next” consumer in mind
Source: June, 2012, Forrester Digital Readiness Assessment; all respondents, in bottom split, 49% is the answer given by VPs or above in organizations, those below them in the organization said 24%