18. Information "So why did we build a new search indexing system? Searchers want to find the latest relevant content and publishers expect to be found the instant they publish." - Google blog post "Our new search index: Caffeine"
38. 4) Invest and Experiment CLIENT BENEFITS FROM TOP SEARCH ENGINE RANKINGS “ Honeymoon vacation” 60,000 searches per month! 1 st page of Google, 5 th listing