Julia Petryk is the Head of PR at MacPaw, a globally acclaimed developer from Ukraine. Julia has 10+ years’ experience in digital marketing and online communications. She currently oversees the MacPaw’s global PR strategy, leads a team of PR practitioners, and maintains the company’s online presence in Western media. Julia is a mentor for tech startups and an author of her own online course “Product PR”.

1. Product PR
Julia Petryk
PR Lead

2. PR Manager at MacPaw, mentor, course author
“Product PR”.
Stories published on CNBC, TechCrunch,
VentureBeat, The Next Web,
The Entrepreneur, Mashable, Forbes.
@ua_philka

3. Rules of PR
• Media is business (think like media)
• People first! (build relations that matter)
• Have a story (make a noise)
• Listen (in digital era power belongs to people)
• Participate in conversations, establish your presence

4. • inside.com
• Axios
• The Profile
• Techmeme

6. When and How?
• Study media landscape
• Create a media list, list of events and awards
• Start planning for PR early
• Incorporate PR at every stage
• Plan time, budget & people to PR

8. “job” + “topic” + site:linkedin.com
Research journalists

10. Email research
• Snovio
• Email Hunter
• Voila Norbert
• FindThatLead
______
• Postmaster Google

11. Make the 1st Google page credible
• Website
• Wikipedia
• Crunchbase profile
• Twitter
• LinkedIn profile
• ProductHunt
• Capterra, Siftery

13. Pitch
• Be relevant
• Keep your pitch short, sweet, and to the point
• Use emails (no calls or messages in social media)
• Personalize your pitch (don’t talk about you, talk about them)
• Include images and (short) videos
• Pitch around 2AM PT Mon-Wed

17. Newsjacking

18. Give exclusives

19. Build Hype

20. Best holidays for pitching
• Mother's Day - 2nd Sunday of May
• Father's Day - 3rd Sunday in June
• Back to School - mid-July to Sept
• Black Friday - 4th Friday of Nov
• Cyber Monday

21. Guift Guides

22. Apply for awards

23. Share data

24. Share milestones

25. Tell your story

26. Engage journalists

27. Use HARO
Reader’s Digest >10mln monthly users

28. Share content

29. Find story angles

30. Coffee with a journalist
Wag the dog
Brainfluence
For immediate release
On brand
Future Proof
Inside PR
PR Podcasts

31. product-pr.com

32. Thank you!