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@ITCAMPRO #ITCAMP17Community Conference for IT Professionals
Great all this new stuff, but how do I
CONVINCE my management?
Erwin Derksen
Architect / Consultant
Buna
dimineata
!!!
Wanna
implement
stuff???
Doing nothing
=
NOT an option
People get smarter…
Target Current
ProjectProjectProject
Project
Look
Ahead!
Target
From vision to project
Company Vision IT-Vision IT Projects Solutions &
Products
Target
• Workshop
• Ask questions!
Current
Not
only
IT…
Henri Ford
“If I had asked people
what they wanted, they
would have said
faster horses.”
Pragmatic
Sell your Project
“Because we have the technology…”
Expectations…
Predict the results!
Erwin Derksen
• HEAO-BI, Since 1999 in IT
• Only pragmatic projects
• Business & Technique
• Guidance in
‘The Next step in IT’
@erwin_derksen
#ITCAMP17
@ITCAMPRO #ITCAMP17Community Conference for IT Professionals
CONVINCING YOUR MANAGEMENT
PoliticsDocuments Presentations
Basic Principles
Short Visual Simple
What’s in it for your target?
W i d e
&
DEEP
= Impossible
Start
Analogue!
Back to the essence
Why
• Vision/
Ideology
How
• Platform
• USP’s
What
• Facts
• Win 10. O365 etc.
“People
don’t buy
what you
do, but why
you do it”
Simon Sinec TED-talk - “How great leaders inspire action”
Effective
Less
effective
@ITCAMPRO #ITCAMP17Community Conference for IT Professionals
DOCUMENTS
Lay-out
White space!
Structure
Pictures
Be creative
POWER
full
management
summary
• The essence
• MAX 2 Pages
• After the cover!
@ITCAMPRO #ITCAMP17Community Conference for IT Professionals
POLITICS
“A good idea is nothing
without adoption”
HIS
• Hallway
• Information
• System
Behaviour
Motivation
Listen
very
Carefully
Resistance
Be transparent
There will always be people who
Know Better
@ITCAMPRO #ITCAMP17Community Conference for IT Professionals
PRESENTATIONS
“most people use
PowerPoint like a drunk
uses a lamppost – for
support, rather than
illumination.”
David Ogilvy
Forget 1-7-7
A stupid rule from the past
• 1-7-7 means 1 main topic / title per slide
• Followed by 7 bullet points per slide
• Which have a maximum of 7 words each
• I wonder whether this is effective ;-)
• Because now, we only reached the 6th bullet point
• And probably you’re already tired of them
• But to enable me to read even more i will add another
VERY useful piece of text to clarify things
Storytelling
• Simple
• Unexpected move
• Concrete
• Credible
• Emotional
is better than showing facts
Neglect an ugly
template
Simplicity
End
ON TIME.
@ITCAMPRO #ITCAMP17Community Conference for IT Professionals
WHY DOES AN EXTERNAL SUCCEED?
Internal External
The SAME…?!?
The force of the strange eye
Fresh, Neutral View
Be clear
Say what must be said…
Stories
Experience
‘Neglect in Style’
(unwritten) rules
@ITCAMPRO #ITCAMP17Community Conference for IT Professionals
CLOSING NOTE
IMAGE
is the sum of
everything!
@ITCAMPRO #ITCAMP17Community Conference for IT Professionals
appreciated
organization
partner
Not just
“Because we can…”…
Drive
your organization forward…
Quality is not a coincidence
@ITCAMPRO #ITCAMP17Community Conference for IT Professionals
Many thanks to our sponsors & partners!
GOLD
SILVER
PARTNERS
PLATINUM
POWERED BY

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Great all this new stuff, but how do I convince my management - Erwin Derksen