Managing Fear and Overcoming Phobias at Microsoft Conference

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Managing Fear
Can fear be a constructive tool?
©Q:PITLtd2014
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• International association of independent
process improvement professionals
• Q:PIT means…
–Reducing the cost of Quality through Process
improvement, Information management and
Teamwork
Q:PIT Ltd
©Q:PITLtd2014
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• Director of Q:PIT Ltd
• SCAMPI Lead Appraiser and CMMI Instructor
• Visiting Scientist with the CMMI Institute
• Over 35 years of software engineering
• Over 20 years as process improvement
professional
• Process Improvement experience in Australia,
Austria, Belgium, China, Denmark, England,
France, Germany, India, Ireland, Japan, Mexico,
Morocco, Netherlands, Poland, Romania, Spain,
Sweden, Switzerland…
Peter Leeson
©Q:PITLtd2014
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• What happens when an unstoppable force
hits an immovable object?
Question
©Q:PITLtd2014
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矛盾

Culture of Fear
©Q:PITLtd2014
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As citizens of the European Union, Romanians are fully
entitled to freely travel and find jobs in all 28 EU
member States. The UK Commission for Employment
and Skills found there were 655,000 vacancies in the UK
between March and July 2013. Figures from a Romanian
website that hosts more than 200 recruitment agencies
shows 10,367 vacancies advertised by British employers
on the website last month. But it looks like Romanians
are not in a hurry to come.

…in all matters…
©Q:PITLtd2014
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…including business.
©Q:PITLtd2014
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𝐸𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦 =
𝑇𝑜𝑡𝑎𝑙 𝑆𝑎𝑙𝑒𝑠 𝑅𝑒𝑣𝑒𝑛𝑢𝑒
𝑁𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝐸𝑛𝑔𝑖𝑛𝑒𝑒𝑟𝑠
Goal: 15% increased efficiency
Yearly reviews, bonuses and promotions
are based on whether your organization
has met its goals
If goals are not met, your departmental
budget will be cut

• We nearly all suffer of fear of something
– Flying
– Falling
– Closed spaces
– Open spaces
– Spiders
– Being buried alive
– Unemployment
– Ageing
– Solitude
– Loss
– Death
The Commonality of Fear
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Why is Fear Important?
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The Psychology of Fear
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Ablutophobia
Achluophobia
Acrophobia
Agoraphobia
Agraphobia
Agrizoophobia
Agyrophobia
Aichmophobia
Ailurophobia
AlgophobiaAmychophobia
AndrophobiaAnthophobia
Anthropophobia
Aquaphobia Arachnophobia
Astraphobia
Atychiphobia
Autophobia
Automatonophobia Aviophobia
Barophobia
Chaetophobia
Chemophobia
Chiroptophobia
Chromophobia
Chronophobia
Cibophobia
Claustrophobia Cleithrophobia
Coulrophobia
Cyberphobia Decidophobia
Dentophobia
Disposophobia
Dysmorphophobia Emetophobia
ErgasiophobiaErgophobia
Erotophobia
Friggatriskaidekaphobia
Frigophobia
Gamophobia
Gelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Halitophobia Haphephobia
Heliophobia
HemophobiaHexakosioihexekontahexaphobia
Hoplophobia
Hylophobia
Hypnophobia Ichthyophobia
Koumpounophobia Lipophobia
MelissophobiaMusophobia
Myrmecophobia
Mysophobia Necrophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
OmphalophobiaOphthalmophobia
Ornithophobia
Osmophobia
Panphobia
Papaphobia
Pediophobia
Phagophobia
Pharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
Radiophobia
Sesquipedalophobia
Scopophobia
Sociophobia
Somniphobia
Spectrophobia
Stygiophobia
Taphophobia
Technophobia
Tetraphobia Thalassophobia
Thanatophobia
Thermophobia
Tokophobia
Traumatophobia
Triskaidekaphobia
Trypanophobia
Trypophobia
Turophobia
Uranophobia
Xanthophobia
XenophobiaXylophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia

©Q:PITLtd2014
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Ablutophobia
Achluophobia
Acrophobia
Agoraphobia
Agraphobia
Agrizoophobia
Agyrophobia
Aichmophobia
Ailurophobia
Anthropophobia
Astraphobia
Atychiphobia
Autophobia
Barophobia
Chaetophobia
Chemophobia
Chiroptophobia
Chromophobia
Chronophobia
Cibophobia
Coulrophobia
Dentophobia
Disposophobia
Erotophobia
Frigophobia
Gamophobia
Gelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Heliophobia
Hoplophobia
Hylophobia
Myrmecophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
Ornithophobia
Osmophobia
Panphobia
Papaphobia
Pediophobia
Phagophobia
Pharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
Radiophobia
Sesquipedalophobia
Scopophobia
Sociophobia
Somniphobia
Spectrophobia
Stygiophobia
Taphophobia
Technophobia
Thanatophobia
Thermophobia
Tokophobia
Traumatophobia
Triskaidekaphobia
Trypanophobia
Trypophobia
Turophobia
Uranophobia
Xanthophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
Sesquipedalophobia

©Q:PITLtd2014
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Ablutophobia
Achluophobia
Acrophobia
Agoraphobia
Agraphobia
Agrizoophobia
Agyrophobia
Aichmophobia
Ailurophobia
Anthropophobia
Astraphobia
Atychiphobia
Autophobia
Barophobia
Chaetophobia
Chemophobia
Chiroptophobia
Chromophobia
Chronophobia
Cibophobia
Coulrophobia
Dentophobia
Disposophobia
Erotophobia
Frigophobia
Gamophobia
Gelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Heliophobia
Hoplophobia
Hylophobia
Myrmecophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
Ornithophobia
Osmophobia
Panphobia
Papaphobia
Pediophobia
Phagophobia
Pharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
Radiophobia
Sesquipedalophobia
Scopophobia
Sociophobia
Somniphobia
Spectrophobia
Stygiophobia
Taphophobia
Technophobia
Thanatophobia
Thermophobia
Tokophobia
Traumatophobia
Triskaidekaphobia
Trypanophobia
Trypophobia
Turophobia
Uranophobia
Xanthophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
Homophobia
Xenophobia

©Q:PITLtd2014
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Ablutophobia
Achluophobia
Acrophobia
Agoraphobia
Agraphobia
Agrizoophobia
Agyrophobia
Aichmophobia
Ailurophobia
Anthropophobia
Astraphobia
Atychiphobia
Autophobia
Barophobia
Chaetophobia
Chemophobia
Chiroptophobia
Chromophobia
Chronophobia
Cibophobia
Coulrophobia
Dentophobia
Disposophobia
Erotophobia
Frigophobia
Gamophobia
Gelotophobia
Genophobia
Gerascophobia
Gerontophobia
Globophobia
Glossophobia
Gymnophobia
Gynophobia
Hadephobia
Heliophobia
Hoplophobia
Hylophobia
Myrmecophobia
Neophobia
Nomophobia
Nosocomephobia
Nosophobia
Nyctophobia
Obesophobia
Oikophobia
Ombrophobia
Ornithophobia
Osmophobia
Panphobia
Papaphobia
Pediophobia
Phagophobia
Pharmacophobia
Philophobia
Phobophobia
Phonophobia
Pogonophobia
Pyrophobia
Radiophobia
Sesquipedalophobia
Scopophobia
Sociophobia
Somniphobia
Spectrophobia
Stygiophobia
Taphophobia
Technophobia
Thanatophobia
Thermophobia
Tokophobia
Traumatophobia
Triskaidekaphobia
Trypanophobia
Trypophobia
Turophobia
Uranophobia
Xanthophobia
Homophobia
Kainotophobia
Kakorrhaphiophobia
Technophobia
Atychiphobia
Kakorrhaphiophobia
Kainotophobia

• Unknown
–Technology
–Change
• Own limits
–Discovery
–Control
Types of Fear
©Q:PITLtd2014
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• Cartoon animals
• Memories

• Fear can be a paralysing force; blocking
progress
• Fear has nearly always been seen as
negative
Treating Fear
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• Often quoted
• Rarely read
Meet Dr. W. Edwards Deming
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First published 1982

1. Create constancy of purpose
2. Adopt the new philosophy
3. Cease dependence on inspection to achieve quality
4. End the practice of awarding business on the basis of price only
5. Improve constantly and forever the system
6. Institute training on the job
7. Institute leadership
8. Drive out fear so that everyone may work effectively
9. Break down barriers between departments
10. Eliminate slogans, exhortations and targets for the work force
11a. Eliminate work standards and quotas – substitute leadership
11b. Eliminate management by objective, numbers, numerical goals – substitute leadership
12a. Remove barriers that rob the worker of his right to pride of workmanship
12b. Remove barriers that rob people in management of their right to pride of workmanship
13. Institute a vigorous program of education and self-improvement
14. Put everybody in the company to work to accomplish the transformation
14 Points for Management
©Q:PITLtd2014
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• Two main areas:
–The origin of fear
• Childhood trauma
• Evolutionary remnants
• Lack of understanding
–Overcoming fear
• Psychology
• Hypnosis
• Medication
Studies of Fear
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Medically Overcoming Fear?
©Q:PITLtd2014
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D-cycloserine (DCS) slots into part of the MNDA receptors
in the brain – which modulate the neurones’ ability to
adjust their signalling to in response to events

• The MNDA tunes the firing of neurons,
which is one of the key ways for the brain to
store memories
• At very low doses, DCS boosts that process,
improving our ability to learn
• This strengthens the response to traditional
therapy for fears and phobia
More Precisely…
©Q:PITLtd2014
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• Education
–If you understand the life, motivation and
appetites of spiders, you will not be afraid of
them
–If you understand the principles of avionics
and aerodynamics, you will be less afraid of
flying
–If you understand why the process is necessary
and that it is not just bureaucracy, you are
more likely to accept it
Overcoming Fear
©Q:PITLtd2014
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• Support
–Try to understand why people are afraid of the
change, of the new technology – talk to them
but (more importantly) listen to them
–Stand by them and show how it helps and
supports
–Take time
Overcoming Fear
©Q:PITLtd2014
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• What happens when unstoppable force hits
an immovable object?
Question
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What if you are the immovable object,
paralysed by fear, faced with the
unstoppable force of change?

• Can fear be completely eliminated?
• Should fear be eliminated?
• Should such a powerful force be
eliminated?
So, Fear is Bad?
©Q:PITLtd2014
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Should a force this powerful be stopped,
or can we use it?
©Q:PITLtd2014
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Managing Fear
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©Q:PITLtd2014

• Batman – great comic, but…
not a real character, is he?
Managing Fear
©Q:PITLtd2014
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How about…
©Q:PITLtd2014
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Steve Jobs and…
©Q:PITLtd2014
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Steve Jobs and Music
©Q:PITLtd2014
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Steve Jobs and Phones
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Steve Jobs and Computers
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• Fear is a powerful force
• Imagine what you could do if…
Managing Fear
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• Fear is a powerful force and needs to be
understood and used
• Without fear, we would never have built
houses
• Without fear, Alan Turing would never have
had the funding to build the Colossus
computer
• Without fear, no progress would have been
possible
Using Fear
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• Strong leadership
• Sense of urgency
• Vision of success
• Communication
• Empowerment
• Regular improvements
• Consolidating gains
• Encouraging change
Fundamentals of Success
©Q:PITLtd2014
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• “Help others see the need for change and
they will be convinced of the importance of
acting immediately”
• (KotterInternational.com)
Sense of Urgency?
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• Fear is an vital response to physical and
emotional danger
• It allows defence and action
Business Effective Fear
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• There are a number of fears which will
benefit your work and your company
• Use them wisely
The Positive Use of Fear
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Global Market
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0
20
40
60
80
100
120
Compare Actuals to Estimates
Actual Est.A Est.B Est.C Ave.A Ave.B Ave.C
Realistic Promises
©Q:PITLtd2014
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• “Men are not afraid of things, but of
how they view them”
• Epictetus (Ἐπίκτητος; AD c. 55-13)
• “If you are pained by external things, it is
not they that disturb you, but your own
judgement of them. And it is in your power
to wipe out that judgement now.”
• Emperor Marcus Aurelius (AD 121-180)
Manage your Fears
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• Based on the law of physics, an immovable
object has an unstoppable force of inertia.
According to Einstein’s laws of physics, for
anything to have an unstoppable force, it
requires an infinite mass. For two “things”
to have an infinite mass, they necessarily
are required to be the same, therefore…
• When an unstoppable force meets an
immovable object, the universe happens!
Answer
©Q:PITLtd2014
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Now you know that I’m right
And you got that feeling
I told you before that it’s magical
Yes, it’s magical
Now you know what it’s like
And you’re starting to feel it
But you just can’t deny it’s incredible
If I only knew all the things you could tell me
We could be dancing with stars in the night
It’s a Miracle! It’s a Miracle!
I can see it now!
Fear as a Positive Force for Change!?
©Q:PITLtd2014
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• Peter Leeson
– Q:PIT Ltd
PO Box 6066
Milton Keynes
MK1 9BH
United Kingdom
– Tel: +44 (0)20 8433 4120
– Fax: +44 (0)7006 010 575
– Mobile/Cell: +44 (0)773 998 98 67
– E Mail: Peter@qpit.ltd.uk
– Skype: qpitpjl
– Web: http://www.qpit.net
Contact Information
©Q:PITLtd2014
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Managing Fear and Overcoming Phobias at Microsoft Conference

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