Web Designing Tutorial for Beginners

Web Designing, SEO Tips, Free Download of Premiums Software and
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Step By Step Web-Building Tips for Newbie’s and SEO Tips for Professionals

When I was new on the Internet and was surfing the Internet, I wondered by seeing
different websites. At that time, I was thinking that to build a website is a very tough
task which can only be done my some “PROFFESSIONALS”. Then I start searching
the web for some guidance on how to build a website. The year was 2006. I would
like to mention here that at that time, I was not so expert in the field of computers,
and was just a standard user with basic computer operating skills.

So my site was on Webs.com, which is a free webhosting company. It offers an
extreme easy-to-use web builder. Anyone with basic MS Word skills can build a
website at Webs.com. But in my guide book, I am going to build a site of your own on
your purchased domain. This tutorial will surely help you build a new website, and
to make it successful by several customizations. So here we go:

1. Search for your domain

Visit the site http://whois.com and search a domain name of your choice for your
website. If the name is available, proceed to the next step.

2. Register your domain

After selecting the domain name for your website, search a good host for web
hosting and for registering the domain. You can select two different companies; one
as domain registrar and the second as webhost. But if you are a newbie on the
Internet, then select single host for both domain registration and hosting. This will

Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com
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help you get support at one place. I’ll write an article on best webhosts which you
can read on http://itcongress.blogspot.com

3. Select hosting package for your website

During domain registration, the company will offer you several packages. The
company will provide you the details about price, storage space, data transfer
(bandwidth) and other additional features. Select one which best suits you.

4. Confused on Windows and Linux hosting?

When I was first registering my domain on the web and was selecting the hosting
package, I confused on Windows and Linux hosting. I selected Windows hosting
without any prior information about it but later I knew that I selected the right
hosting.

Here is the general difference; Linux hosting is much more complicated for newbie’s
because it is case sensitive and a little mistake by you can lead failure of your links
etc. The Linux hosting is for experts. Windows hosting is a visual interface which is
convenient for all. So if you are not well familiar with web building, select this type
of hosting for your site.

5. Start building your site

After registering your domain and getting hosting for your website, now you are
ready to build your website. Your hosting company will provide you the control
panel; link, user name and password of your control panel will be mailed you by
your host.

6. Web builder

Web builders are tools which are offered by the hosting companies as add-ons on
extra charge. Web builders offer you a very easy interface, allowing you to create
websites without any expert skill. You can create a website by just adding text,
pictures and other media by simple operations what you perform in MS Word or any
other tool like this. Additionally, the builders offer several templates. So I’ll
recommend you buy a builder too, with your hosing package. The common web

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builders are charged around 10 $/year. When you include web builder in your
package, it will available for you in your control panel.

7. Dreamweaver

If you have a little knowledge about HTML and PHP then you should build your site
by your own, using web building tools like Dream Weaver. I’ll recommend you to
use the Dreamweaver. You can download a full version copy of Dreamweaver on my
free blogger blog http://itcongress.blogspot.com.

To build websites in Dreamweaver is also very easy. It provides almost all
customizations which a web builder may not be able to provide you. There are
several free and premium templates on the web, which you can use for your
website. I have uploaded some nice templates for you. Download them from my blog
for free.

8. How to use Dreamweaver

First of all download and install the Macromedia Dreamweaver. Then download the
selected template for your website. Then create a folder on your hard disk and name
it, say; My Website. Extract all the files and folders of the template to the created
folder or copy and paste the files if they are not in a compressed format. After
extracting, your folder will be like this;

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Then launch the Dreamweaver, open index.html file from your “My Website” folder
which you have created and which contains your template files. Customize your
page as shown below:

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Link the customized pages with the page files which you will create.

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After completing customization of your home page, add content to it (add text,
images, flash etc.)

Don’t forget to customize each link and text.

Note: Delete all the HTML files from your “My Website” folder except the
customized index.html. Later, only edit the name and content of your index.html file
to create other pages. This will make your task easy, and you will never need to edit
the page links and other customizations again and again. For example if you want
create the second page for your website, i.e. About page, then copy and paste the
index.html page in the same folder and rename it as contact.html or the name which
you have linked with “About” of your index page.

9. Add Meta tags, description and keywords to your pages

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This is an important step which will decide the search engine ranking of your
website. Add Meta tags to your pages properly. For doing that in Dreamweaver, click
on Insert>HTML>Head Tags> and then add description and keywords for your page.
Use unique description and keywords for each page. The description should contain
a very brief (less than 160 characters) introduction to your page. i.e. You are
building your website on software downloads, then just write the famous and handy
words like Premium Software Free Download with Serial Numbers, Keygens, Cracks
and Patches etc. A proper SEO will drive a lot of traffic to your website. Add relevant
keywords also. Do this all of your pages.

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Some other important Site Management Meta Tags are also there which will give
extra stability your SEO. I have composed an article on these meta tags. You can
view these on my blog http://itcongress.blogspot.com. Search the term “Important
Site Management Meta Tags” on my blog. You will get it.

10. Create all of your pages

Create all your pages. Add proper and unique Meta tags to these. Here I would like
to mention an important point, if you are adding media such as images, flash etc. to
your pages, the image file of flash file should be copied first to the folder which
contains your pages. Create additional folders for slides, flash and images if they
don’t exist. First copy the file to the folder, which you would like to add to your page,
then inserts it from there.

11. Upload your site

When you have composed enough pages for your website, then it is time to upload
them to the root directory of your website. If you don’t know which directory is
your root directory, contact your host. When you came to know the root directory,
upload the content of whole folder “My Website” to the root folder of your website.
You can also make a zip file of the content of your “My Website” folder and then
extract them to the root directory of your website after uploading. You can use FTP
clients for uploading the files and folders. Cute FTP Pro is a nice tool. You can
download it with key gen from my blog http://itcongress.blogspot.com.

Remember!! The name of your home page file should be index.html

Now Optimize Your Site for Search Engines

Important Site Management Meta Tags:

Site management meta tags are used mostly by the people working
on the website. While they may be interesting for your customers,
they are typically more important for you and anyone editing your
pages.
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author
Who wrote this Web page? You can include a list of authors if
multiple people wrote the content and it typically refers to the
content authors rather than the designers of the HTML or CSS.

<meta name="author" content="author name" />

copyright
Set the copyright date on the document. Note, you shouldn't
use this instead of a copyright notice that is visible on the Web
page, but it's a good place to store the copyright in the code as
well.

<meta name="copyright" content="© 2012
TerminusSearch.BlogSpot.com />

contact
This is a contact email address for the author of the page
(generally). Be aware that if you put an email address in this
tag, it can be read by spammers, so be sure to protect your
email address.

<meta name="contact" content="email address" />

last-modified
When was this document last edited?

<meta http-equiv="last-modified" content="YYYY-MM-
DD@hh:mm:ss TMZ" />

Meta Tags for Communicating with the Web Browser or Server

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These meta tags provide information to the Web server and any
Web browsers that visit the page. In many cases, the browsers and
servers can take action based on these meta tags.

cache-control
Control how your pages are cached. The options you have are:
public (default) - allows the page to be cached; private - the
page may only be cached in private caches; no-cache - the page
should never be cached; no-store - the page may be cached but
not archived.

<meta http-equiv="cache-control" content="no-cache" />

content-language
Define the natural language(s) used on the Web page. Use the
ISO 639-1 language codes. Separate multiple languages with
commas.

<meta http-equiv="content-language" content="en,fr" />

content-type
This meta tag defines the character set that is used on this Web
page. Unless you know that you're using a different charset, I
recommend you set your Web pages to use UTF-8.

<meta http-equiv="content-type"
content="text/html;charset=utf-8" />

expires
If the content of your page has an expiration date, you can
specify this in your meta data. This is most often used by
servers and browsers that cache content. If the content is
expired, they will load the page from the server rather than the

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cache. To force this, you should set the value to "0", otherwise
use the format YYYY-MM-DD@hh:mm:ss TMZ.

<meta http-equiv="expires" content="0" />

pragma
The pragma meta tag is the other cache control tag you should
use if you don't want your Web page cached. You should use
both meta tags to prevent your Web page being cached.

<meta http-equiv="pragma" content="no-cache" />

Control Robots with Meta Tags

There are two meta tags that can help you control how Web robots
access your Web page.

robots
This tag tells the Web robots whether they are allowed to
index and archive this Web page. You can include any or all of
the following keywords (separated by commas) to control
what the robots do: all (default) - the robots can do anything
on the page; none - robots can do nothing; index - robots
should include this page in the index; noindex - robots should
not include this page in the index; follow - robots should follow
the links on this page; nofollow - robots should not follow links
on this page; noarchive - Google uses this to prevent the page
from being archived.

<meta name="robots" content="noindex,nofollow" />

googlebot
Google has their own robot - GoogleBot, and they would prefer
that you use the googlebot meta tag to control the Googlebot.
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You can use the following keywords to control the Googlebot:
noarchive - Google will not display cached content; nosnippet -
Google will not display excerpts or cached content; noindex -
Google will not index the page; nofollow - Google will not
follow the links on the page.

<meta name="googlebot"
content="nosnippet,nofollow" />

SEO Tips for All Web Designers

1. Produce excellent copy

Your content should be written extremely
well; great copy writing is the heart and
soul of SEO. Firstly, excellent writing is better for your users and is more likely
to attract inbound links. Secondly, Google has ways, some of them very subtle,
of determining just how good and useful a piece of writing is. Write with your
users in mind, with a view to giving them the best and most useful experience
possible. With regard to Google's subtle ways of assessing the quality of a
piece of writing, you should avoid using the same keywords again and again,
even if it feels natural to do so. Instead, you should use of a variety of
synonyms for every keyword. This makes your writing more readable and
interesting, and also persuades Google that your content is not run-of-the-mill
spam, but authoritative and useful.

2. Content is king

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The only thing Google respects is high-quality text with some links
pointing to it. Google considers web sites that constantly add content much
more useful than web sites that add content infrequently. For this reason you
should set yourself a realistic target for the production of new content and
stick to it. Depending on how ambitious you are, you can aim for one new page
of content per day or per week. Whatever you choose, remember that Google
likes fresh content. It has an intrinsic preference for web sites that focus on
creating new content over web sites that keep tweaking their existing content
again and again. In other words, Google wants to see that you are working on
producing new content, not on optimizing content that you already have on
your web site. The ideal word count for each page is between 500 and 1500
words.

3. Use the Google sandbox

The Google sandbox is an incredibly useful tool that suggests keywords and
key phrases on the basis of what people have been searching recently. For
example, you might type "SEO consultant" and the Google sandbox will tell
you that, in addition to searching for "SEO consultant," other frequent
searches are "SEO expert" and "SEO services." Using the Google sandbox will
give you an inexhaustible supply of ideas for the creation of fresh content. Put
simply, you use Google's sandbox to find out what people are searching for,
and you then write content that targets those keywords. The aim is, of course,
to rank highly in the search engine results pages (SERPs) for those queries.

4. Use the h1 tag

The h1 tag is one of the great secrets of SEO. The h1 tag tells search engines
that this is the main title of the page ("heading #1"). The h1 tag is an
incredibly powerful tool and Google takes it seriously, providing it is
substantiated by the page's content. In other words, the words in the h1 title
tag should also appear in the main text. Using the h1 tag is an excellent way to
optimize a page for specific keywords.
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Here is how you use the h1 tag: <h1>Your keywords</h1>

The h1 tag will make the text quite large; you can have the benefit of the h1
tag without such enormous text by using CSS to format it as desired.

You should also use the h2 and h3 tags for your sub-headings, making the
content of your page hierarchical.

5. Keyword density

The keywords you are targeting should appear in the main body of your text
reasonably frequently, but don't overdo it: a page that is stuffed with
keywords destroys the credibility of your web site and is easily identified by
Google as spam. Putting your keywords at the beginning of the page, in most
of the paragraphs, and somewhere near the end will be quite sufficient. Do not
forget the importance of using synonyms too, as mentioned above. If you want
to check the keyword density for a page, you can use this keyword density
tool.

6. Use bold, italics and underlining on keywords

When you bold, italicize or underline a word, Google assumes that this is one
of your keywords. You should therefore bold, italicize or underline some of
the keywords on your page.

Be very careful, because this can also work against you: if you use bold, italics
or underlining on words that are not keywords, you will confuse Google and
will weaken the effect of these tags on your real keywords.

7. Keywords in the URL

Deciding the URL of a page is an important part of SEO. The page should
have a file name that contains your keywords, and the page should be in
a directory that also has keywords in its name. For both the directory and
the page itself, the keywords should be separated by dashes.
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You should follow a sensible rationale when deciding what to call directories
and files; it should reflect the hierarchical nature of your web site. For
example, if you are writing a page about obtaining inbound links, a good URL
for it would be:

polyseo.com/seo-tips/how-to-obtain-inbound-links.html

This is a good URL for these reasons:

a) "SEO tips" and "how to obtain inbound links" are related queries and
Google knows it;

b) "how to obtain inbound links" is a subset of "SEO tips." Google will give you
extra respect for using hierarchical URLs. Don't forget that Google was
developed by two clever mathematicians!

Depending on exactly what pages you plan to create for your web site, there
are several ways of naming a URL. For example, with regard to the example
above, if you're going to write many different articles on the topic of "links,"
you could name your URLs as follows:

polyseo.com/SEO/links/how-to-obtain-inbound-links.html

polyseo.com/SEO/links/why-outbound-links-will-benefit-your-website.html

and so on. (In this example "how to obtain inbound links" is a sub-category of
"links," and "links" is in turn a sub-category of "SEO." Furthermore, all three
sets are related to each other: they are all about SEO.)

8. Use a high content-to-code ratio

Search engines will give your page a higher ranking if it has a lot of text
relative to the amount of code. You should aim for a high signal-to-noise
ratio on your page, which means that there should be more content than
code. Open any page on the Internet, right click on it and select "view source"

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(or its equivalent). If there is a lot more code than text, search engines are not
going to love it.

If you are serious about SEO you will produce pages with good, clean HTML
and will avoid anything that requires a lot of code. A small amount of HTML
code and a lot of quality text is what search engines (and users) really
love.

9. Split substantial articles into several pages

If you write an article about a big topic, it is inevitable that the article will in
fact deal with a number of sub-topics. In these cases you should split the
article into several pages: one page for each subtopic. This has the
following advantages:

a) you will be able to have highly focused search-engine optimization that
targets each specific page, instead of trying to optimize one enormous page for
keywords that are relevant to only 10% of it. Remember that Google decides
what content is about on a page-by-page basis: this means that every page
should focus on one topic - only one;

b) users prefer to read articles that are split over several pages rather than
articles that have the "toilet roll" format. The links that take you from one
page to the next should have the target page's title as the anchor text
(more about this later).

The page you are reading is an exception; pages with a list of tips generally
work better as a single page, even if very long.

10. Avoid frames like the plague

From the point of view of SEO, frames must rank amongst the most
disastrous thing you can do. Users hate them, and search engines hate them
even more. Put simply, search engines are not able to index web sites that use
frames; the most they can do is index your homepage. For all intents and
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purposes you will simply not be present in search engine indexes if your web
site uses frames. The brilliant Jakob Nielsen has more to say about why frames
suck.

11. Avoid Flash like the plague

After frames, Flash is the biggest enemy of SEO and usability. Search engines
are not able to read Flash files. Therefore any text displayed on the Flash page
will not be read by the search engines and will not give you any SEO benefit.
As importantly, Flash is an enormous barrier between your web site and
its users. I have always found Flash-based web sites extremely frustrating
and very often leave before the homepage has even finished loading. In the
rare occasions in which I waited for the home page to load, the web site
invariably turned out not to be worth the wait. Truly useful web sites have
indexable content, preferably in the HTML format. Good, clean, minimalist
HTML code is the true friend of SEO. Do not use Flash if you are serious
about SEO and getting real traffic from the search engines.

UPDATE: Google has greatly improved its ability to index Flash. It can now
read textual content in any SWF file. The words that appear in these Flash files
will be taken into account when the algorithm decides how to rank your page
for a given query. Of course, text that is displayed graphically - as in a JPEG
file, for example - will not be read by Google. It never has been, and will
continue not to be.

I still hate Flash, and advise EVERYONE against using it, but if you really must,
at least now you can be confident that its text data will be spidered and
indexed by Google.

12. Interlink your pages

Every page on your web site should have at least a couple of contextual links
that point to other pages on your web site. These links should follow naturally
from the content of your page. For example, if your page mentions an SEO
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consultant, you can use those words to link to a page that is relevant to them.
That's a contextual link.

This will ensure that Google PageRank will be shared among your pages, and
is an additional way of telling Google what your pages are about.

13. Put high-quality outbound links on every page

Every page of the content on your web site should also have at least one
contextual link that points to a high-quality external web site. It has been
shown experimentally that Google gives a higher ranking to pages that link to
a high-quality external web sites. In other words, other things being equal, a
page with good outbound links will be placed higher in the search engine
results pages than a page with no outbound links.

Deciding who to link to is relatively simple. Choose a word or group of words
in your text and do a search on Google. Look at the top 3 or 4 web sites and
choose one that does not compete with you. Go back to your page and make
those keywords the anchor text for an outbound link that points to that high-
ranking external web site. Google will love you for linking to a web site that it
deems to be of a high quality, especially if the link's anchor text has words for
which that web site ranks very high on Google. Doing this on every page in
your web site will have the following major advantages:

a) as mentioned above, Google will give you a higher placing in its results
pages;

b) it shows your users that you are in good faith and not a sleazy spammer.
Remember that the traffic you get from the higher Google ranking will
massively outweigh the traffic you will lose through the outbound links, and in
any case people will only leave your web site if they have not found what they
are looking for, in which case they would have left anyway. Outbound links
will have the net effect of increasing your web site traffic.

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14. Produce an HTML sitemap

By "sitemap" I do not mean those special files that tell search engines about
the structure and your web site, although that kind of sitemap is a good idea
too. In this instance I am referring to an HTML page that contains links to
every single page on your web site, just like a directory. There are two reasons
that make such a page essential:

a) f or the purposes of SEO, no page should be more than two clicks away
from your homepage. Search engines do not like pages that need a lot of
clicks to be found. Furthermore, it makes every page on your web site receive
some of the Google Page Rank of your homepage (the homepage will
inevitably have a higher PageRank than any other page on the web site);

b) it is extremely useful for users to be able to access any page on your web
site from a single page of links. In this way they can access a page very quickly,
even if it is the last page of multi-page article.

15. Put the menu on the right

To make your web site even more search engine- friendly, consider putting
the menu on the right, as with this web site. This will ensure that the first
thing Google sees after the <head> section is your content. This is because
search engines read pages from top to bottom and from left to right.
Putting the menu on the right-hand side ensures that search engines will come
to it after your main content. This is related to having a high signal-to-noise
ratio.

16. The <title> tag

This is vital because, like the h1 tag, it tells search engines what you claim
your page to be about. The title tag should have the same contents as the h1
tag. The title tag for this page is:

<title>SEO tips</title>
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17. Produce META tags with great care

There are three META tags of interest in SEO: ROBOTS, content and
KEYWORDS. The first two are vital; the third no longer plays a big role.

The robots tag should be as follows:

<meta name="robots" content="index, follow"/>

The contents tag should be identical or similar to the title tag - it has been
found that Google loves this. The content tag for this page is as follows:

<meta name="description" content="A definitive guide to SEO (Search Engine
Optimization)"/>

In the dark ages of the pre-Google anarchy the keywords meta-tag was taken
very seriously by the primordial search engines. Accordingly, the SERPs were
dominated by spam web sites that stuffed their meta-tags with keywords.
Nowadays the keyword tag is almost irrelevant. By all means include it, but
make absolutely sure that no keyword appears in the tag more than once. Do
not put more than 20 words in the meta-tag. The keywords meta tag for this
page is as follows:

<meta name="keywords" content="SEO, tips, search, engine, optimization,
Google"/>

18. Remember that search engines cannot read pictures

The essence of SEO is putting high-quality content on a page, and making
sure that search engines can fully read and understand the content. This
means that the heart of SEO is quality text. Any text that is displayed as a JPEG
file or other graphics cannot be read by the search engines. Look at the source
code of a web page: that's what search engine can see. If you can't read it in
the source code, search engines will not be able to read it either, and you will

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therefore get no search-engine credit for it. I have seen entire articles
displayed as a JPEG file. The author is probably despairing over why Google
won't show it in its search results at all.

Therefore, do not use graphics to display content. This does not mean that you
should not use pictures; when used appropriately, pictures enhance your
users' experience and make your content more useful.

You can tell search engines what a picture is about by using the ALT tag. Make
sure that the description in the ALT tag faithfully describes the content of the
picture; stuffing the ALT tag with keywords that are not relevant to the
picture is considered spam.

19. Make sure you have "index, follow" in the ROBOTS tag

Every single page on your web site should have this tag. It tells search engine
spiders to index the page, and it also tells them to follow all links to their
respective target pages. This is useful in making sure that all the pages on
your web site are indexed.

Spiders are programs that search engines use to analyze pages on the
Internet; they go from page to page, following links and reading every page,
making decisions on their quality and keeping a copy in order to show them
on the search results pages for relevant queries. SEO is essentially about
convincing these automated programs that a given page deserves to rank
highly for a specific search query.

20. When you produce a new page of content, link to it from the
homepage

Once your homepage has a few quality inbound links, Google will regularly
spider your homepage. Therefore, a good way to make sure that Google
spiders and indexes a new page as soon as possible is to link to it from the

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homepage. Search engines will follow the link and index the target page
within a few days.

21. Use a unique IP address for your web site

It is very important that your web site be associated with a single,
unequivocal IP address. There are two reasons for this:

a) If you use a shared IP address and another web site with that IP address
gets a Google penalty, your web site will also suffer;

b) Google will take your web site a lot more seriously if it has a unique IP
address.

Having a unique IP address for your web site will cost you a few extra dollars
a month but it is undoubtedly worth it.

22. Use a quality web host

You cannot develop a successful web site without using a reputable, high-
quality web host. You should also make sure that you have a top-notch traffic
statistics program that will display detailed data regarding your traffic and
search engine referrals.

B. Links

23. Get inbound links

Inbound links are the kingpin of the Google algorithm. Google revolutionized
online search by introducing a simple but very effective answer to a
complicated question: "If a user performs a search for widgets, and there are
one million web pages about widgets, how do we decide the order in which
these web pages should be presented in the search results? In other words,
how do we rank them?"

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The answer provided by Larry Page and Sergey Brin was simple: pages that
have more links pointing to them are more likely to be useful than pages with
fewer links pointing to them. Google considers inbound links as votes in
favor of a particular web page.

It is therefore absolutely imperative to obtain inbound links that point to your
web site and to content pages within your web site. The links that are most
beneficial are one-way inbound links: links that point to your web site
without your web site linking back. Google considers these the most genuine
endorsements and therefore the most reliable indicator of a page's objective
usefulness. Buying links is a great way to obtain high-quality links quickly.
Text Link Ads is the most reputable link broker and offers a whopping to new
advertisers.

How much weight Google will give to a link depends on the page's PageRank
and on whether the link's target page is related to the content on the linking
page. In other words, a link pointing to a page about SEO is worth more if is in
a page about SEO; if the link is on a page about cars, it will be less beneficial.

24. Link anchor text is important

The anchor text of links is extremely important, because it answers Google's
all-important question: what do users think this page is about? The more
relevant the inbound link's anchor text is to the target page, the more the page
will benefit. The most beneficial links for SEO purposes are one-way
inbound links with relevant anchor text. If you manage to get a one-way
inbound link with a anchor text that contains the words in the target page's h1
tag, to Google this is an independent third party confirming the topic and
usefulness of your page, and your ranking will go through the roof. Such links
are worth pursuing.

This is not to say that other links are useless. Getting inbound links from pages
with a high PageRank, even if the links are reciprocated, will still be beneficial.

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Links with "click here" as the anchor text should be avoided as they do not tell
Google what the linker thinks the target page is about.

Probably the only way to start out with links is to start e-mailing webmasters,
once you have produced some quality content, and ask to trade links. Most
will decline, but some will say yes, and this will get you started. Remember
that no decent web site will link to you unless it has free useful content. Part of
the point of writing excellent content is to obtain natural, unsolicited one-way
inbound links. For this reason, such content is sometimes referred to as link
bait.

25. Use advertising to generate some traffic

A web site's traffic should grow exponentially once a certain critical level of
traffic is reached, because the more people visit your web site, the more
incoming links you will get, the higher your ranking will be, which in turn will
bring in more traffic - assuming, of course, that your web site offers value to
its visitors. Posting a cool video is an excellent way to gain exposure. If you
follow the SEO tips in this article your web site will get good search engine
traffic from the get-go.

Precisely because traffic breeds more traffic, you might want to consider
spending a small amount of money on advertising at the beginning. Although
advertising does not have a search engine benefit, the extra visitors it brings
might link to your useful content, which will have an SEO benefit. Google's
Adsense is a cool program for this sort of thing.

26. Post in forums

An excellent way of getting one-way inbound links is to post in forums and
place contextual links pointing to pages on your web site, in addition to a link
to your homepage in your signature. Of course this is only acceptable (and
beneficial) if the forum's topic is the same as your web site's.

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Make sure all such links have anchor text that is a highly focused on the target
page's content. Not all forums make this possible, but I have seen several that
publish posts as HTML pages and that allow links. The most beneficial forums
are those that allow you to post a link without the rel=nofollow tag. Of course,
make sure that you write quality posts that add value to the forum, or your
posts will be considered spam. Also, the outbound links will be worth more if
they are embedded within a good chunk of quality text.

27. Use press releases to obtain back links

A great way to obtain one-way inbound links is to broadcast a press release
through an online service. By all accounts PRWeb is the best facility for this
sort of thing. Make sure that your press release is well-written and interesting,
and of course make sure that it has a link to your web site.

28. Do not link to bad web sites

If you link to a web site that Google has penalized or that for some other
reason Google considers to be a bad web site, your web site will be penalized.
Google will not penalize you if a bad web site links to you, but it will penalize
you if you link to a bad web site. For this reason you should only link to the
best web sites, and you should check those links frequently to ensure that the
web site does not have a new, spammy owner (it can happen).

You should avoid so-called bad neighborhoods. Bad neighborhoods are
clusters of interlinked web sites that are suffering a Google penalty (maybe
without even realizing it). If you link to a web site which in turn links to a
penalized web site, you are part of a bad neighborhood. Avoid this like the
plague.

29. Produce link bait

One-way inbound links are essential to SEO. The only reason anyone will ever
link to you is if you have something useful or interesting on your web site. I
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have already stressed the importance of writing great content. Other
examples of link bait include:

* free resources,

* offering a free e-book for download (make it a PDF file with at least one link
to your web site).

30. Staying on the right side of Google

The third vital element in search engine optimization is avoiding anything that
is even remotely spammy or unethical. You should follow Google's Webmaster
Guidelines scrupulously. If you do any of the things banned by the Google
Webmaster Guidelines, sooner or later Google will find out and penalize your
web site. The following tricks are expressly prohibited by Google:

* Cloaking: this means displaying a different version of your web site
depending on the IP address of those accessing it

* Redirecting your homepage to another page

* Using text that is the same color as the background

* Hidden links

* Registering many domains and interlinking them all

The Google algorithm has become very sophisticated and if you breach any of
the Google Webmaster Guidelines sooner or later your infractions will be
detected and you will be subjected to a penalty. An irritated user might also
file a Google spam report.

Conclusion

SEO really works. If you write high-quality content that is search-engine-
friendly and get some quality inbound links, Google will give you a goop

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placing in its search results pages and your web site's traffic will increase
exponentially. It's incredibly satisfying to see a page you created on the first
page of search engine results! With some hard work, it will allow you to build
a useful web site that gets a lot of referrals from the search engines. Good
luck!

This Resource Was Composed By Rehmat Alam for Helping The Web
Designers. Kindly Distribute It By Sharing on The Web. For More Handy
Tips, Tricks and Free Download of Premium Software, Visit

http://itcongress.blogspot.com

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