1. Webinars over digital marketing
#dgtlnow13#dgtlnow13
Webinar 3: Advertisers as Media
Companies

2. 16:00 Welkom en introductie
16:15 Advertisers as Media Companies - Jeroen de Bakker
16:45 Break
16.50 Cannes Lions 2013
17:20 Wrap Up
AGENDA
#dgtlnow13#dgtlnow13@jorisheuk#dgtlnow13

3. Moderatoren
#dgtlnow13#dgtlnow13#dgtlnow13
Babs van Gisbergen
Mobile

4. Fuel Band
Nike

5. #dgtlnow13#dgtlnow13

7. The Media
Marshall McLuhan

8. Advertisers as
Media Companies
#dgtlnow13#dgtlnow13

9. Ik ben Jeroen
Hallo,
ik ben Jeroen
@jeroedeb

10. Ik ben Jeroen
Hallo,
ik ben Jeroen
“Advertisers as media companies”

11. Ik ben Jeroen
“We’re not in the business of
keeping the media companies
alive”

12. Ik ben Jeroen
“We’re not in the business of
keeping the media companies
alive”
“We’re in the business of
connecting with consumers”
- Trevor Edwards

13. Ik ben Jeroen
“To be entertained,
informed or
provided utility”

14. Pre-digital Post-digital
Interruptie Participatie
Imago manipulatie Waarde creatie
Dingen zeggen tegen
consumenten
Dingen doen voor
consumenten
Niet tastbare waarden Tastbare waarden
Perceptie Gedrag
http://www.slideshare.net/garethk/the-brief-in-the-post-digital-age

16. “Solve a need, share an interest
or passion and/or connect me
with the people I care about...”
- Contagious Magazine

23. Ik ben Jeroen
“Generous ideas
are bigger than
big ideas”

26. Bron: blog Wolff Olins

27. Tenslotte...
1. Koppeling met de ‘business’
2. Zorg voor ‘unfair advantage’
3. Begin vooral klein

28. Ik ben Jeroen
Bedankt
voor de
aandacht
jeroen@lab1111.com

29. BREAK
Webinars over digital marketing
#dgtlnow13#dgtlnow13

30. #dgtlnow13#dgtlnow13
Cannes Lions

31. Heineken international N.V
Wieden+Kennedy Amsterdam
Heineken’s Legendary Journey
Creative Effectiveness

32. Funeral Insurance Company DELA
Ogilvy & Mather Amsterdam
Why wait until it’s too late?
Promo & Activation Lion

33. Amstel
DDB & Tribal Amsterdam
Amstel Trophy Can
Promo & Activation Lion

34. Metropole Orkest
HAVAS Worldwide Amsterdam
Metropole Tweetphony
Promo & Activation Lion

35. Philips Lifestyle Entertainment
DDB & Tribal Amsterdam
The Sound of Creation
Cyber Lion

36. KLM Royal Dutch Airlines
DDB & Tribal Amsterdam
KLM Space
Cyber Lion

37. Wat is uw favoriete case?
POLL 1
• Heineken
• DELA
• Amstel
• Metropole Orkest
• Philips
• KLM

38. Wrap Up
#dgtlnow13#dgtlnow13

39. #dgtlnow13#dgtlnow13

40. Challenge and/or Contact me
@jorisheuk
joris@makerstreet.nl
@jorisheuk

41. Senior Marketing Professionals (SMP)
•5 PE punten voor het volgen van alle vier de sessies.
•1 PE punten per losse sessie