I have done this project for Interview

1. SEO Strategy
10th Sep, 2018

2. • Objective
• SEO Ranking Factors
• SEO Audit
• Competitor Analysis
• SEO Tools
• SEO Way forward
• On-Page Activities
• Off-Page Activities
• Performance Measurement & Tracking
• Case Studies
What
we are
presenting

3.  To make the Baby Chakra
website discoverable in search
engines across relevant
keywords
 Increase the organic and direct
traffic
 Reduce paid media spends by
increasing leads & sales through
organic trafficObjective

4. SEO Audit

5. • Meta Descriptions
• Meta Titles
• Content Quality
• Content Length
• Content Freshness
• URL Structures
• Internal Links
• Outbound Links
• Image Title Tags
• Keyword Usage
• Page Depth per Visit
• Rate of Audience Engagement (Avg. Time Spent)
• Social Tags
Google uses over 200 factors to
rank webpages for SERPs. As
part of our partnership, we will
assess and prioritize many of
these factors to improve your
site. Some of those factors
include:
Onsite SEO
SEO Ranking Factors

6. Baby Chakra website is not
ranking in the top 2 pages for
most relevant keywords
resulting in very low organic
traffic as compared to the
competition
Problem
Statement

7. SEO Audit Checklist
On-Page Audit Technical and Off-Page Audit
Meta Tags Microdata Schema
Heading Tags JavaScript and CSS test
Robots.txt URL Canonicalization
Sitemap Site loading Speed
Broken links Off-Page/backlink Test
URL Test
Content
On-Page and Technical Audit

8. SEO Audit On-Page

9. Site Audit
• Domain Age : 4 Years 10 months Old
• Domain Authority – 40
• Internal/external link – 156/17

10. Traffic Analysis
Overall traffic is good and also 75% Contributions is through search.

11. SEO Score
For any very well
optimized SEO site
checkup score must
85+ but for Baby
Chakra it is 79 which is
on the Good Side.

12. Meta Tags are Optimized, Need to Add some more keywords in Title.
Meta Tag Audit for Home Page

13. Keyword not used in H1 tag but Character limit is very high.
Heading tags Audit for Homepage
India's Largest Community for Pregnancy, Parenting Tips & Advice for
Baby's Development

14. https://www.babychakra.com
Content Recommendation
Need to add SEO rich content
on the page to increase
keyword density and relevancy

15. Keyword Density Checker
Keyword density not maintained properly.

16. Sitemap & Robots.txt
Sitemap.xml has not set priority and Robot.txt file is article url is in
disallow mode

17. Broken links
Lots of Broken links

18. Avg. website loading time
is 8.06 seconds which is not up
to the standard recommended
loading time which is 5 seconds
Website Load Time Audit for Home Page

19. SEO Audit Technical

20. Microdata schema tag is the advance SEO technique to make Search engine
understand the value of your content
Microdata Schema Audit for Learn page

21. JavaScript is not optimized due to which continuous crawl error is occurring
which indirectly increases the site load time.
Javascript Audit for Home Page

22. Some of your website's CSS files are not minified due to which website load
time is increasing
CSS Audit for Home Page

23. URL Canonicalization

24. • 6979 backlinks created in last 5 years. In a year minimum 500 quality backlinks need to be created for
any website to rank in SERP.
• Trust flow of backlinks for any website must be 20+ and for Baby Chakra website it is 18 which is very
Low.
SEO Audit – Off-Page/Backlink

25. Competitor Analysis

26. • Google Keyword Planner: For researching high volumes keywords for
India Travel House website which will create demand
• SEMRUSH (Paid): For doing the competitor analysis
• Screaming Frog (Paid): For Entire website audit which includes onpage,
technical audit and load time audit of India Travel House India website
• Majestic SEO (Paid): For doing competitor backlink analysis
SEO Tools

27. Off-page Activities
SEO Way Ahead
On-page Activities

28. • Meta Tags: creating meta tags using high volume keywords as well creating meta tags fro
new pages.
• URL Optimization: using primary keywords in the URL to make it more search engine
friendly
• Content: using our primary and secondary keywords in the content to make our keyword
more relevant to our website.
• Image Optimization: use Alt tag attributes to all important images
• Schema Tag: implementing schema tag in all the product pages with rating and review
icons
• Backlinks: month on month creating quality backlinks
On-Page Activities

29. • Best Keywords: To select best and relevant keywords that describes your business
and products
• Search Volume: To research on best possible keywords which will be having good
search volumes.
• Competitors: Research on the keywords in which your competitors are ranking in 1st
page of SERP.
• Exact TG: Research on best possible keywords what our TG is searching for.
• Domain age: Research on keywords on the basis of domain age of the current
website.
New Keywords & Research Strategy

30. • Article Submission
• Niche Guest blog Posting (very important)
• Quality Link Building Activity
• High page rank directory submission
• Quality and relevant blog commenting
• Niche Forums Submission
• We follow quality and ethical link building activities
• Quality social bookmarking
• Promoting sites in Google plus and Facebook
Off-Page Activities

31. Performance
Measurement and Tracking

32. • Consumer Journey and Behaviour
• Filter wise data
• Event creation
• Goal creation
• Button tracking
• Form Tracking
Advanced Analysis

33. a) SEO Keyword Ranking
b) SEO Traffic Performance Measurement
c) Backlink Measurement
Performance Measurement

34. • Page Views: Number of pages viewed on your website
• Number of Visits: Number of visits to your website
• Organic Visit: Month on month increase in organic traffic
• Referral Traffic: increase in referral traffic through link building activities
• Direct Traffic: Month on month increase in direct traffic
• Unique Visits: Number of individuals who visit your website
• Return Visits: Number of times a unique visitor returns to your site
• Average Time on Site: Amount of time a visitor spends on your website
• Bounce Rate: Percentage of users who visit one page and then exit
• Position in Search Results: Your organic ranking on search engine result pages
Traffic Performance Measurement

35. • Increase in number of quality backlink in every quarter to quarter
• Maintaining the trust flow of the backlinks
• Increasing the Domain Authority of Baby Chakra website
Backlink Measurement

36. • Keyword Ranking Report (Keywords will change basis the performance every quarter)
• Performance review of the present keyword will be done on monthly basis
• Traffic Report Includes
– Overview (Traffic Summary)
– New v/s returning
– Browser wise
– Top Sources
– Pagewise
– Behaviour flow
– Devices
– Location wise
Reporting & Analysis – Every Month

37. • Full detailed on-page Audit of Baby Chakra Website
• Full Backlink Audit
• Full detail technical Audit
• Way forward for Next month
Quarterly Audits

38. • Unwanted Back link Removal
• Content Plagiarism check and Re-changing
• Google Penalty checking and removal
Risk Forecasting & Mitigation

39. Thank you