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Hooray
Creds
Hooray
Creds




                  The best ideas are worth celebrating.

           At Hooray we are dedicated to making ...
Hooray
Creds




 About Hooray

 Hooray is a Los Angeles based innovation development company, founded in March 2010,
 spe...
Hooray
Creds




 Why work with us?
    Revenue
                           Efficiency
                                     ...
Hooray
Creds




 Our Approach: How we work
              We research the most current consumer trends, assess
           ...
Hooray
Creds




 Our innovation process
 Focus on strategy, innovation, collaboration, ideas and talent.
          Ideati...
Hooray
Creds




 Our approach to working with you
  We will create a strong partnership built around strategy, innovation...
Hooray
Creds




 Work Examples
Hooray
Creds




Our products




         Celebrity Spotter lets    Apple or Island is a    Language Master is a        B...
Hooray
Creds




Initial buzz
Language Master launched as a      iPad gets half-hour of product
top 10 education app in th...
Hooray
Creds




Initial Press
   “At last a way of diving into a new language in a
              truly fun and engaging w...
Hooray
Creds




MoPix- Currently in Beta
MoPix is first ever global self-distribution platform that allows filmmakers to qu...
Hooray
Creds




Level 26 Dark Prophecy
Brief: To create an experiential Digi-novel that integrates an unprecedented level...
Hooray
Creds




Oscars
Brief: To create an iPhone app experience for the annual Oscars show
Solution: A socially led iPho...
Hooray
Creds




Grammys
Brief: To create a movement for the annual Grammys show
Solution: A social-media-led campaign bac...
Hooray
Creds




Camp Rock
Brief: To create an iPhone app experience for Disney’s Camp Rock
Solution: A iPhone app that pr...
Hooray
Creds




Nissan LEAF iAd
Brief: To create a piece of communication as revolutionary as the car itself
Solution: Th...
Hooray
Creds




Mayor of Seussville Facebook Game
Brief: To create a marketing experience surrounding the new Seussville....
Hooray
Creds




Additional work examples
            The Academy Awards                    www.Oscars.com/biggestmovieeve...
Hooray
Creds




Additional brands we have worked on

    ABC _ Academy Awards _ Activision_Advisys_ A&E _ Ask.com _ Axe _...
Hooray
Creds




         We bring a mix of creativity, strategic expertise and
         our own obsessive compulsive high...
Hooray
Creds




         THANK YOU




                     Page 24/25
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Hooray Credentials (Pitch Deck) Slide 1 Hooray Credentials (Pitch Deck) Slide 2 Hooray Credentials (Pitch Deck) Slide 3 Hooray Credentials (Pitch Deck) Slide 4 Hooray Credentials (Pitch Deck) Slide 5 Hooray Credentials (Pitch Deck) Slide 6 Hooray Credentials (Pitch Deck) Slide 7 Hooray Credentials (Pitch Deck) Slide 8 Hooray Credentials (Pitch Deck) Slide 9 Hooray Credentials (Pitch Deck) Slide 10 Hooray Credentials (Pitch Deck) Slide 11 Hooray Credentials (Pitch Deck) Slide 12 Hooray Credentials (Pitch Deck) Slide 13 Hooray Credentials (Pitch Deck) Slide 14 Hooray Credentials (Pitch Deck) Slide 15 Hooray Credentials (Pitch Deck) Slide 16 Hooray Credentials (Pitch Deck) Slide 17 Hooray Credentials (Pitch Deck) Slide 18 Hooray Credentials (Pitch Deck) Slide 19 Hooray Credentials (Pitch Deck) Slide 20 Hooray Credentials (Pitch Deck) Slide 21 Hooray Credentials (Pitch Deck) Slide 22 Hooray Credentials (Pitch Deck) Slide 23
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Hooray Credentials (Pitch Deck)

Company credentials/pitch deck from the company which I operated in 2010 for all my consulting and technology product ventures. Worked with publishers, brands, agencies and celebrities to create some cool mobile and web based experiences.

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Hooray Credentials (Pitch Deck)

  1. 1. Hooray Creds
  2. 2. Hooray Creds The best ideas are worth celebrating. At Hooray we are dedicated to making brands that people can’t stop talking about and can’t get enough of. We innovate and launch conversation-centric products to address a market opportunity that can translate to every platform. We create products, brands and conversations. Page 2/25
  3. 3. Hooray Creds About Hooray Hooray is a Los Angeles based innovation development company, founded in March 2010, specializing in mobile app development. We work with publishers, brands, agencies and individuals to create immersive and highly interactive products that are some of the world's most engaging consumers experiences. Our core products are our own brands. We focus on innovating, launching and marketing our personal ventures as case studies for how we can drive success for our clients. In addition to our own products we are working with a variety of brands which include Random House/Dr. Seuss Enterprise, Disney, Warner Brothers and Dare to Pass Inc. Our company is privately held, with the majority ownership stakes shared by co-founders Ryan Stoner and Olivier Rabenschlag. Page 3/25
  4. 4. Hooray Creds Why work with us? Revenue Efficiency Branding Team Analytics Opportunity to create additional revenue streams and As brand experts we participate in Hooray make sure that Hooray is a small and marketing and The Hooray Society nimble company that every product is sponsorship consists of highly can easily integrate marketed opportunities. talented individuals For all products itself into your existing successfully across from various developed we create infrastructure. all relevant channels backgrounds who valuable Analytics for long-term user we will tap into tools that deliver the engagement. to work on your data and intelligence project. needed to constantly refine your product. Page 5/25
  5. 5. Hooray Creds Our Approach: How we work We research the most current consumer trends, assess the current state of the world, talk to people and listen to Evaluate brands and businesses tell us their ideas, needs and goals. We evaluate all the information collectively and pursue where lucrative opportunities exist. We conceive new business ideas and give them Innovate memorable identities and purposes. We nurture them by defining their unique solution and functionality while building their specifications, wireframes, and/or prototypes. Once we research which channels will Launch best get our ideas talked about, we introduce them to the world. Page 6/25
  6. 6. Hooray Creds Our innovation process Focus on strategy, innovation, collaboration, ideas and talent. Ideation Ideation Vision Idea Assessment Exploration Brainstorm Clarification Development and Prioritize Hooray researches Hooray dictates Teams meets to Teams synthesizes Teams meet to ideas for possible assignment or ideas assess business the research into a define resources sustainable submitted for opportunity singular vision and prioritize feature business growth possible ideation set Time: 1 Day Time: 1 Week Time: 1 Day Time: 1 Weeks Time: 1 Day Launch & Market Into Production Hooray will provide full-service Design & Development branding, advertising and Idea put into production integrated communications for all ventures. Time: 1 Month Time: 1 to 4 Months Web/App Development Process Pre-production: Sitemap, wireframes, usability testing, gather content Front End Production: Infrastructure setup, design assimilation, CSS/HTML Back End Production: Database structure, community framework, application integration and CMS Page 7/25
  7. 7. Hooray Creds Our approach to working with you We will create a strong partnership built around strategy, innovation, creativity, collaboration, smart ideas and efficient development. • Initialize Solutions and Features. We spend the first 3-7 days strategizing with your team to decide how best to utilize the technology to a given property or original idea. • Customization and Development. Over the course of the next 30-45 days, we would partner with your team to customize the new media product to your specifications. The duration of this phase depends on how much customization you would like us to do. • Testing & Training. Our pre-launch phase takes 5-15 days. During this time we would deploy a handful of devices to employees and other beta testers to give the platform a test run and fix any unforeseen issues. We work with your team to make sure everyone is comfortable using the technology. • Marketing Consultancy. We will create a marketing master calendar, highlighting all relevant initiatives, opportunities and executional tactics. • On-going Evolution. For the duration of your contract, we would continue to improve our platform and make new features available to you in the form of continual upgrades and enhancements. Page 8/25
  8. 8. Hooray Creds Work Examples
  9. 9. Hooray Creds Our products Celebrity Spotter lets Apple or Island is a Language Master is a B-Day A La Carte lets Top Dawg allows you you easily locate game designed to interactive education you pick a cake, select to enter your dog in a celebrities in the LA broaden your child’s game to help users the number of candles iPhone-based beauty area knowledge and help to learn basic vocab in a and give it to your pageant memorize key facts in new language friend to blow out various subjects Our product websites Language Master: http://www.languagemastersuite.com Celeb Spotter: http://www.cspotter.com Page 10/25
  10. 10. Hooray Creds Initial buzz Language Master launched as a iPad gets half-hour of product top 10 education app in the UK & placement on “Modern Family” US. and Birthday A La Carte is the featured app. Source: http://mashable.com/2010/04/01/modern-family-ipad/ Source: http://www.nytimes.com/2010/10/25/business/media/25ipad.html Page 11/25
  11. 11. Hooray Creds Initial Press “At last a way of diving into a new language in a truly fun and engaging way.” Source: Macworld, http://www.macworld.com/appguide/app.html?id=532230&expand=true “Learn a new language on-the-go with the ‘Language Master’ app.” Source: Gaming Angels, http://www.gamingangels.com/2010/06/learn-a-new-language-on-the-go-with- the-language-master-app/ “It would have been wonderful to have this app when I was in high school learning Spanish.” Source: iPhone Mom, http://www.theiphonemom.com/language-master-western-europe “This app is perfect for me. At only $1.99, Language Master is a steal.  I would pay that in a heartbeat and I’m cheap and don’t pay for many apps.” Source: Tethered Mommy, http://www.tetheredmommy.com/?p=1148 Page 12/25
  12. 12. Hooray Creds MoPix- Currently in Beta MoPix is first ever global self-distribution platform that allows filmmakers to quickly and inexpensively distribute their film content as an app. http://www.getmopix.com Page 13/25
  13. 13. Hooray Creds Level 26 Dark Prophecy Brief: To create an experiential Digi-novel that integrates an unprecedented level of user interactivity. Solution: Hooray’s Patent Pending Transmedia Engine combines traditional media (film, books, etc.) with progress tracking and content delivery. http://itunes.apple.com/us/app/dark-prophecy/id415798640?mt=8&ls=1 Page 14/25
  14. 14. Hooray Creds Oscars Brief: To create an iPhone app experience for the annual Oscars show Solution: A socially led iPhone app that connects the fans http://itunes.apple.com/app/id354102052 Page 16/25
  15. 15. Hooray Creds Grammys Brief: To create a movement for the annual Grammys show Solution: A social-media-led campaign backed by an iPhone application http://itunes.apple.com/app/id347407784 Page 17/25
  16. 16. Hooray Creds Camp Rock Brief: To create an iPhone app experience for Disney’s Camp Rock Solution: A iPhone app that provides exclusive content, from song releases, to music videos http://itunes.apple.com/us/app/camp-rock-2-the-final-jam/id373385382?mt=8 Page 18/25
  17. 17. Hooray Creds Nissan LEAF iAd Brief: To create a piece of communication as revolutionary as the car itself Solution: The world’s very first iAd as presented at Apple’s World Developer Conference 2010 http://www.youtube.com/watch?v=Sdi2IrIf4wI Page 19/25
  18. 18. Hooray Creds Mayor of Seussville Facebook Game Brief: To create a marketing experience surrounding the new Seussville.com website launch Solution: Create a Facebook game that coincides with the “real” election and allows players to compete for a chance to be the Mayor of Seussville. http://apps.facebook.com/mayor-of-seussville Page 20/25
  19. 19. Hooray Creds Additional work examples The Academy Awards www.Oscars.com/biggestmovieevent Fox Mobile Entertainment www.BrainstormTheShow.com TNT Dark Blue www.DarkBlueUnderCover.com USA Burn Notice Covert Ops www.BurnNoticeOps.com Eminem Popsomp Hills http://www.TheRelapse.com/ The Shock Value Affair http://www.theshockvalueaffair.com/ Coke Zero http://wwwawards.cpbgroup.com/awards/lawyerfilms.html Ford iTV Mondeo http://www.hooraysociety.com/work/mondeo.mov Axe Body Spray http://extranet.daredigital.com/lynx/axefeather/ Coraline http://www.filminfocus.com/focusfeatures/film/coraline/ Crash Village http://village.crashbandicoot.com/splash/ Page 21/25
  20. 20. Hooray Creds Additional brands we have worked on ABC _ Academy Awards _ Activision_Advisys_ A&E _ Ask.com _ Axe _ Budweiser _ Burger King _ Coffee Bean & Tea Leaf _ Coke Zero _ Disney _ EA _ Easton _ Fox Mobile _ G4 _ Genius Products _ Grammy Awards _ Heineken _ HP _ Interscope _ Microsoft _ NBC _ Nissan_ Outfest_ PlayStation_SAP_Sony _ Sprite _ TBS _TNT _ T-mobile _ Toyota _ USA Networks _ Visa _ VW _ Warner Brothers Page 22/25
  21. 21. Hooray Creds We bring a mix of creativity, strategic expertise and our own obsessive compulsive high-energy to every project so let us know what you want to achieve and we'll work with you to solve your problem, uncover new opportunities and execute your vision. Page 23/25
  22. 22. Hooray Creds THANK YOU Page 24/25
  23. 23. Hooray Creds
  • CarlAndrews3

    Jun. 15, 2015
  • HanWeeLim

    Feb. 17, 2013

Company credentials/pitch deck from the company which I operated in 2010 for all my consulting and technology product ventures. Worked with publishers, brands, agencies and celebrities to create some cool mobile and web based experiences.

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