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Converse brand dna

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This document discusses a brand plan for a new positioning of a brand by reviewing its DNA. In a concise 3 sentences, it summarizes the key topics and purpose of the document which is a brand plan for repositioning a brand by analyzing its core strengths and identity.

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BRAND PLAN NEW POSITIONING BRAND DNA REVIEW BY IAN IRVING.
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna
Converse brand dna

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Converse brand dna