This is the opening presentation from the AWS CloudSchool event that took place in London on 12th December 2014.

1. Welcome to
Cloud School
@AWScloud @AWS_UKI

2. Welcome to Cloud School
Ian Massingham - Technical Evangelist
12 December 2014
ianmas@amazon.com
@IanMmmm

3. Feedback. It’s really important to us
Please fill out the survey that you
receive after the event
#CloudSchool
#AWS

4. Thanks to our
Sponsors

7. Learning about Cloud Computing with AWS
Why are organisations using AWS?
Who is using AWS and what are they using it for?
How can I learn more about AWS?

8. Why are organisations using AWS?

9. #1: Agility
The primary reason businesses are
moving so quickly to AWS and the cloud

10. Why does agility matter?

11. Hotels Music Magazines Storage

12. Enterprises Can’t Afford to Be Slow
Old World:
Infrastructure in
weeks

13. A Culture of Innovation: Experiment Often & Fail Without Risk

14. #2: Platform Breadth
A broad and deep platform helps customers
build sophisticated, scalable applications

15. Enterprise
Applications Virtual Desktops Sharing & Collaboration
Real-­‐time
Streaming
Data
Core Services Storage
(Object, Block
and Archival)
Compute
(VMs, Auto-scaling
and Load Balancing)
Databases
(Relational, NoSQL, Caching)
Mobile Services
Infrastructure Regions Availability Zones Points of Presence
Identity
Sync
Mobile
Analytics
Networking
(VPC, DX, DNS)
CDN
Access
Control
Usage
&
Resource
Tracking
Monitoring
and
Logs
Administration &
Security
Key
Storage
&
Management
Identity
Management
Service
Catalog
Platform
Services
Deployment & Management
One-­‐click
web
app
deployment
Dev/ops
resource
management
Resource
Templates
Push
Notifications
App Services
Queuing
&
Notifications
Workflow
App
streaming
Transcoding
Email
Search
Analytics
Hadoop
Data
warehouse
Data
Pipelines
Code
Deploy
Code
Pipeline
Code
Commit

16. 11 regions
28 availability zones
52 edge locations

17. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to

18. New EC2 Instance Type: C4
Compute Optimized
2.9 GHz E5 v3 (Haswell)
Up to 36 vCPUS
EBS-optimized by default, at no extra cost

19. New EBS Volumes: Larger & Faster
General Purpose (SSD)
Up to 16TB
10,000 IOPS
Up to 160MBps
Provisioned IOPS (SSD)
Up to 16TB
20,000 IOPS
Up to 320 MBps

20. Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

21. Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost
MySQL compatible
5X better performance than standard MySQL
Available, durable and fault tolerant
Highly scalable and secure
Available through Amazon RDS

22. λ Introducing AWS Lambda
An event-driven computing service for
dynamic applications

23. A Focus on Functions, Data and Events
Events from AWS services Cloud Functions Automatic

24. 1
#4: Cost Savings and Flexibility
Trade Capex for
variable expense
3
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
4
Save more
money as you
grow bigger
Tiered pricing
Volume
discounts
Custom pricing
2
Economies-of-scale
provide lower costs
than companies
can do on their own
46 price reductions
since 2006

25. AWS PRICING PHILOSOPHY
More AWS
Usage
More
Customers
More
Infrastructure
Lower
Infrastructure
Costs
Reduced
Prices
Economies of
Scale
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
46
PRICE
REDUCTIONS
We pass the savings along to our
customers in the form of low
prices and continuous reductions

26. AWS Trusted Advisor: Automated Cost Optimization and Advice
2,600,000+
recommendations
$350M+
in cost reductions
To: AWS Customer
From: Amazon To: AWS Web Services
Customer
Subject: From: Potential To: AWS Amazon Cost Savings
Customer
Web
From: Amazon Web
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
-Amazon Web Services
Dear Customer,
We have identified $49,000 of
potential savings in your current
Dear Customer,
We have identified $49,000 of
potential savings in your current

27. Who is using AWS and what are they using it for?

28. Startups on AWS

30. 150,000
people are hosted
on any given night

31. Total Number of Guests
January 2013
4 Million
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

32. June 2014
15 Million
Total Number of Guests
Up by Over 10 Million in One Year
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

33. 1,400
1,050
700
350
0
24 48
432
2010 2014
1,300
Total Number of EC2 instances

34. Why AWS?

35. EC2
Servers, Production
Traffic, Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory

36. We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

38. Enterprises on AWS

39. Sharepoint and SAP SAP
70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Oracle
Reduced dev and test
environment costs

40. #2: New Workloads
Product prototyping
Audience
management &
creative design
Hotel booking
engine
Biological
data research
Global deals
engine
Video streaming
SIM card
credit
App streaming Firmware
News
distribution
upgrades
Mobile musicMobile games
discovery

41. #3: Supplement Existing Workloads with the Cloud
Analytics
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Equipment
leasing app
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Operational
applications
Export data to AWS for
analytics processing

42. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems

43. #5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs

44. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015

45. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is
not one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating
to AWS in 18 months

46. How can I learn more about AWS?

47. Amazon EC2
Amazon EBS
AWS Import
& Export
AWS Identity
& Access
Management
Amazon SNS
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon EMR
Amazon
CloudWatch
GovCloud
AWS Direct
Connect
AWS Elastic
Beanstalk
AWS
CloudFormation
Amazon
ElastiCache
Amazon SES
2008 2009 2010 2011
Amazon EC2
Amazon
CloudSearch
Amazon
Dynamo DB
Amazon Glacier
Amazon Redshift
Amazon Route 53
AWS Storage
Gateway
Amazon SWF
Amazon
AppStream
Amazon Elastic
Transcoder
Amazon Kinesis
AWS OpsWorks
Amazon
CloudHSM
Amazon
CloudTrail
AWS Data
Pipeline
Amazon
WorkSpaces
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
2012 2013
Since inception AWS has:
• Released 1111 new services and features
• Introduced over 40 major new services
• Announced 45 price reductions
+454
Amazon EC2
Container Service
AWS Lambda
AWS Service
Catalog
AWS Config
AWS CodeDeploy
AWS CodeCommit
AWS CodePipeline
AWS Key
Management Service
Amazon RDS
for Aurora
Amazon Cognito
Amazon Mobile
Analytics
AWS Zocalo
AWS Directory
Service
2014

48. aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI

49. Let’s Get Started
ianmas@amazon.com
@IanMmmm