Presentation on 'Why and how technology aids the innovation process' delivered at the 4th Annual Innovation Excellence conference in Barcelona, 13th September 2011 run by Marcus Evans

1. Mastering the Innovation Process
Through the Use of New Technologies
Ian McNairn
Program Director Innovation & Social Collaboration
Office of the IBM CIO © 2011 IBM Corporation

2. © 2011 IBM Corporation

3. What? Where?
Which?
Agenda
Why? How?

4. Why technology per se ?
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5. The phases in the innovation journey
Set mission / vision / remit
Idea generation
Brainstorming
Filtration / graduation
Catalysts
Nurturing / incubating / developing
Deployment / implementation
Monitoring / assessment / efficacy
Sunset / harden / leave
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6. Where does technology fit in ?
Facilitates the innovation process
Manage the development/implementation of the
innovation
Measure all aspects of the process
Reward the participants
Publicise the success and drive viral uptake
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7. What's available on the Internet ?
Bespoke tools
TopCoder
InnoCentive
General tools
Social Networking sites
Blogs / wikis / forums
And many more ....
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Image credit: m.dodge@manchester.ac.uk

8. How to choose which
technologies to implement?
Very intuitive to use
Mobile optimised
Secure to ensure I.P. Protection
Ubiquitous
Accessible
Visible
Showcase
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9. ThinkPlace evolved into Innovation hub
What does IBM do with
Ideation blogs in Connections
technology to speed innovation ?
The JAM
TAP
500k users on Connections
Executive Challenges
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10. Set mission / vision / remit
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11. Set mission / vision / remit
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12. Idea generation
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13. Ideation Blog
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14. Technology Adoption Program
concepts & ideas
production
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15. Open to Early Adopters and Innovators across IBM
Over 100,000 IBMers registered
More than 150 offerings piloted
Sametime 7.5
released 9 alphas & 4 betas during development
5 months in development vs
the traditional 18-month cycle

16. • Threaded discussion and idea-rating system
• Equal access by all employees
• Examples
• WorldJam identified 35 ideas for implementation
(2001)
• ValuesJam produced 3 IBM Values (2003)
• InnovationJam identified 10 ideas to be funded by
$100 million (2006)
© 2010 IBM Corporation

17. IBM JAMs
© 2010 IBM Corporation

18. Brainstorming
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19. Brainstorming
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20. Filtration / graduation
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21. Filtration / graduation
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22. Catalysts
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23. Catalysts
14 responses, 8 distinct voices
All in 1 day
No email clutter
Recorded and shared with all in the company
Tapping into the stream of ideas and trends
Targeting the appropriate "following"
Adding a personal touch & immediacy
Attribution lies at the heart of the design
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24. Nurturing / incubating / developing
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25. Nurturing / incubating / developing
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26. Deployment / implementation
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27. Deployment / implementation
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28. Monitoring
Assessment
Efficacy
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29. Monitoring / assessment / efficacy
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30. Sunset / harden / leave
Create Share Refine Harden Refactor
Individual or small
team
Hours > Days
Wider Community of Interest
Weeks > Months
Catching organisation
Months
Corporate IT/Services
Months > Years
At any point the social application might become stable or become redundant
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31. Sunset / harden / leave
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32. Budget / Funding
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33. Budget / Funding
Varies from:
Internal Venture Capital style
Planned budgeted the year before
Ad Hoc as-needs funding
Challenge based
TopCoder style events
Unfunded, volunteer-based projects
Personally developed ideas

34. Mission Ideation Brainstorm Filter Catalyst Develop Deploy Monitor Sunset
JAM ++ ++++ + +++ ++
Innovation hub + +++ + ++ ++
Ideation blog + ++ + + +
Extreme Blue + ++ + +++ +
TAP
BlueHost What works best for us? ++
+
+
+
+ +
Connections ++ ++ ++ ++ ++ ++ ++ ++ ++
Tag search + ++ +
Activities + + ++ ++ + +
Wikis ++ ++ + + + + +
Blogs + + + + +
Forums + + + + ++
Ideation blogs + ++ + + +
Files sharing + + +
Bookmarks + +
Communities ++ ++ ++ + + + + + +
Profiles +
Status / comments + + + ++
Embedded E-mail + + + + + + + + +
E-meetings + ++ +
Instant messaging + ++ + +
ST advanced ++ ++ + + © 2011 IBM Corporation

35. Mission Ideation Brainstorm Filter Catalyst Develop Deploy Monitor Sunset
JAM ++ ++++ + +++ ++
Innovation hub + +++ + ++ ++
Ideation blog + ++ + + +
Extreme Blue + ++ + +++ +
TAP ++ + + +
BlueHost + +
Connections ++ ++ ++ ++ ++ ++ ++ ++ ++
Tag search + ++ +
Activities + + ++ ++ + +
Wikis ++ ++ + + + + +
Blogs + + + + +
Forums + + + + ++
Ideation blogs + ++ + + +
Files sharing + + +
Bookmarks + +
Communities ++ ++ ++ + + + + + +
Profiles +
Status / comments + + + ++
Embedded E-mail + + + + + + + + +
E-meetings + ++ +
Instant messaging + ++ + +
ST advanced ++ ++ + + © 2011 IBM Corporation

36. IBM Internal Social Software
ian.mcnairn@uk.ibm.com
+44 7980 445749
67 © 2011 IBM Corporation