Video has become a huge part of how companies market their business. With more and more video content out there, and huge amounts of other advertising assaulting consumers every day, it's getting harder and harder to stand out from the crowd. What some companies have been discovering, or rediscovering is that story works.
As a commercial filmmaker, it's not simply enough to tell a good story though, you also have to keep in mind the end goals of your clients or your own business. Stories work, but how do stories work for your business, how do they work for your clients? These are the questions I deal with everyday, these are some insights into what I've learned.
2. What are
we talking
about?
✦
The documentary-style production process
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Why emotion is important in storytelling
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The business value of emotional connection
✦
Proving this value to clients with metrics
12. Sell your vision. Why is this
story worth telling and how
are you going to tell it?
PRODUCTION TIMELINE
What are the different steps
of production and how long
do they take?
DELIVERABLES
Specifics on what you’ll be
producing helps determine
the scope of a project.
BUDGET
Breaking down the costs of
a project sets expectations
and provides transparency.
OVERVIEW
14. Views, engagement, and
conversion data gives you
clear indications of what’s
working.
EVERYTHING ELSE
Audience comments, client
feedback, internal critiques,
and intuition provide
context for the numbers.
METRICS
18. Test
strategy
✦
Did the story resonate with your audience?
✦
Did your video accomplish the brand’s goals?
✦
What did you learn about your brand strategy?