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HootSuite Enterprise
A Social Media Platform for your WHOLE Organisation
Ian Robin
Director of Sales EMEA
@IanShadRobin
8+
70+

MILLION USERS

175+

COUNTRIES

SOCIAL NETWORKS
& INTEGRATIONS

15

744

OF FORTUNE
1000 COMPANIES

LANGUAGES
Social Maturity
SOCIAL TEAMS

SOCIAL ADVOCACY

SOCIAL TEAMS

Where are you today?
Source: Altimeter research

SOCIAL ORGANISATION

SOCIAL ORGANISATION
The 3 Paths to Social Organisation
Strategic

Crisis

Organic

SOCIAL ORGANISATION

PLATFORM
SECURITY

SCALABILITY

GOVERNANCE

DEVICES

COMPLIANCE

NETWORKS

The Right Platform
SECURITY

SCALABILITY

GOVERNANCE

DEVICES

COMPLIANCE

NETWORKS

The Right Platform

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#Csmeu hootsuite enterprise, a social media platform for your whole organisation

Notes de l'éditeur

  1. Social media typically arrives in an enterprise company at the business unit level, as various divisions create their own presences on public social networks. This decentralized pattern is repeated when some business units adopt social relationship platforms to manage growing numbers of accounts and users. However, most companies don’t keep an overall inventory of these customer-facing profiles, and their security measures vary from department to department. ADVOCACY Ad hoc participation Efforts emerge separately from the bottom up Social Media Strategy defined by individuals by a Social Media Manager SOCIAL TEAMS Centralized control Social activity repots to individual departments Social Media Strategy defined by a department head ie Marketing, HR, Sales, Dev CS SOCIAL ORGANISATION Cross functional team working across multiple business units Multinational and autonomous Social Media Strategy defined by C Level or VP Level executives – CTO, CIO, CEO are involved and bought in
  2. At that scale, your CIO will want to get involved to make sure that you’ve chosen a solution that’s not only secure, but beneficial to the company at large. Today we’ll cover these 6 key components of your centralised security plan to help you amplify your content while protecting your important social media assets. HootSuite uses the term social platform, because today’s social organisation does more than just manage social. Beyond engaging and listening, teams are building and strengthening relationships, internally and externally. HootSuite helps to break down the silos between departments and divisions, and make for more relevant, time sensitve conversations with customers, adovcates and fans. And we do it, securely.