Iaroslav Gumeniuk

Ukraine Ukraine

Commercial and Marketing manager

Advertising / Marketing / PR

• Strategic marketing: merging and acquisition (5 companies), strategic planning • B2C marketing: mass media, FMCG, Dairy products, Baby food, Meet, Beverages, Telecom (Broadband, Broadcast, Mobile, OTT) • B2B marketing: Tools, Mass Media, Telecom • Business analysis: PESTEL, Porter’s 5 forces, “value chain”, SWOT, BCG&GE portfolio analysis, key drivers of efficiency • Brand management (19 brands): brand portfolio management, creation, launch new and refresh existing brands • Product management: assortment, R&D, packaging, product range, broadcast and tariff policy, customer equipment (CPE) • Project management: product, commercial roadmaps and projects • Pricing manage