6. RESEARH METHODODLOGY
According to Clifford Woody:
“Research comprises defining and
redefining problems, formulating
hypothesis or suggested
solutions, collecting, organizing
and evaluating data, making
deductions mil reaching
conclusion, and at last carefully
testing the conclusion to
determine whether they fit the
formulating hypothesis.”
7. GENERAL SET OF SEQUENTIAL
COMPONENTS OF RESEARCH
Selection of a research topic
Definition of a research problem
Literature survey and reference
collection.
Assessment of current status of
the topic chosen
Formulation of hypothesis
Research design
Actual investigation
Data analysis
Interpretation of result
Report
8. LITERATURE REVIEW
Purpose of a literature review:
to establish a theoretical framework
for the topic / subject area,
to define key terms, definitions and
terminology,
to identify studies, models, case
studies etc supporting the topic,
to define / establish the area of
study, i.e. your research topic.
9. THE THREE KEY POINTS OF A
LITERATURE REVIEW
Tell me what the research says (theory).
Tell me how the research was carried out
(methodology).
Tell me what is missing, i.e. the gap that the
research intends to fill.
10. KEY PROCESSES OF
RESEARCHING THE LITERATURE
REVIEW
Step 1 - reading with & for a purpose.
Step 2 - evaluating the readings.
Step 3 - summarising the reading.
Step 4 - structuring & planning the writing.
11. OBJECTIVES
To understand the existing status of
health services in Jammu.
To study the concept of service in context
of health care.
To evaluate the effectiveness of health
care services in Jammu.
To provide suggestions to improve the
service effectiveness in health care
service.
12. HYPOTHESIS
There is a significant difference in the
effectiveness of health care services.
The consumer’s satisfaction with the
effectiveness of health care service in
Jammu.
13. RESEARCH DESIGN
Controlling plan for a research study. Focuses on:
Universe: Total of items or units in the field
of survey.
Sample Unit: Jammu city
Sample size: 48
Sampling technique: Convenient and purposive
Tools of Analysis: Data collected has been
analysed by means of pie-charts.
14. DATA COLLECTION
Primary Data:
Collected directly from the source of
information. Techniques are involved in collecting
the primary data, are:
personal interview, surveys, questionnaire etc.
Secondary Data:
An indirect information of the data which is
collected from newspapers, journals, business
manuals, pamphlets magazines etc.
16. RESEARCH INSTRUMENT -
QUESTIONNAIRE
Framed a set of 18 questions.
Questions were split-up to avoid confusion to
the respondents.
Questions regarding the subconscious value
factors were also included.
Questions regarding overall experience were
asked and the major contributing factor
was also put in .
Rating scale was used.
Questionnaire was an attempt to analyse the
core factors that are to be included in
the health Care services in Jammu.
17. DATA SOURCE
Primary:
The data was collected through questionnaire
comprising of 18 questions.
Secondary:
The data was collected through
Patients.
People who have used the services.
Doctors who know about the insights.
35. EVALUATION OF HYPOTHESIS
There is a significant difference in the effectiveness of health care services.
NULL HYPOTHESIS: There is no significant difference in the effectiveness of HCS.
ALTERNATE HYPOTHESIS: There is significant difference in the effectiveness of HCS.
With our analysis alternate hypothesis gets accepted.
The consumer is not satisfied with the health care service in Jammu.
NULL HYPOTHESIS: The consumer is satisfied with the effectiveness of health care
service in Jammu.
ALTERNATE HYPOTHESIS: The consumer is not satisfied with the effectiveness of
health care service in Jammu.
Thus again the alternate hypothesis gets accepted.
36. FINDINGS AND CONCLUSION
LOCATION ACCESS
SIGNS/DIRECTIONS
EMERGENCY HANDLING
CLEANLINESS
EFFICIENCY OF STAFF
HOSPITAL FOOD
INFRASTRUCTURE
LOCAL HOSPITALS ABILITY
STATUS OF HCS
DIFFERENCE IN PERFORMANCE
37. SUGGESTIONS &
RECOMMENDATIONS
1. Bi- directional communication
2. Soft skills
3. Basic amenities
4. Improved service delivery
5. Competitive staff
6. More doctors
7. Cleanliness
8. Infrastructure & technological
development
9. Good governance
38. FUTURE SCOPE
Window for improvement and
a huge potential lies ahead in this sector.
People today are becoming
health conscious and a sound
health is their top priority.
Opportunities for private
sectors.
Opportunities for medical
equipment manufacturers
39. OBSTACLES
• The respondent’s responses could be .
• Sample population is not an equal
mixture of gender, age group and
community.
• Most respondents were not aware of
the services they require and thus
what is offered to them is optimum.
• Getting questionnaire filled in the
hospitals was difficult .
• Some of the questionnaires were filled
at the respondent’s premises.
