This presentation covers the different strategies to source & reach out to candidates when the job market is down. Learn the tips/tricks to convert adversaries to opportunities

1. The presentation covers the different strategies to source &
reach out to candidates when the job market is down. Learn
the tips/tricks to convert adversaries to opportunities.
HOW TO SOURCE & RECRUIT
CANDIDATES DURING UNCERTAINTY

2. STRATEGY 1
Find & close talent who were recently
laid off due to the COVID-19 crisis

3. STEP 1: FIND COMPANIES THAT RECENTLY LET GO
OF TALENT AMIDST THIS PANDEMIC
Candor.co is curating a list
of all companies that have
laid off people recently.
Find the list of companies
that have recently let go of
people due to the COVID-
19 crisis.
https://candor.co
/hiring-freezes/

4. STEP 2: SUBSCRIBE TO NEWSLETTERS THAT
CURATE NEWS AROUND TALENT LAYOFF
Layoff List is a free, weekly
briefing where we compile
insider tips and various
news stories about
companies that may be
experiencing a layoff. By
spreading the word, we
can help match candidates
to their next adventure.
https://www.layoffs.tech/

5. STEP 3: USE LAYOFFS.FYI TRACKER TO FIND THE
PEOPLE DIRECTORY
We should subscribe to their blog to
receive instant updates & receive
news when companies layoff people.
Tracking all startup layoffs — and lists
of employees laid off — since COVID-
19 was declared a pandemic.

6. STEP 4: HOW TO FIND PEOPLE DIRECTORY IF IT’S
NOT THERE IN THE TRACKER?
Many companies are generously helping
candidates who were let go find new jobs by
creating a directory and posting their contact
details. These are a gold mine of data for
recruiters. Linkedin is a good place to start.
As you can see here I search for {company-
name} layoff directory and the first post is
from the general manager of bird with the list
of all people they let go recently.

7. STEP 5: FIND RELEVANT CANDIDATES FROM
THESE PEOPLE LISTS
This is the publicly
available directory of
people who were let go
from Bird.com. Use the
filter to narrow down on
the candidates for the
active job openings.
https://docs.google.
com/spreadsheets/
d/1Us4eDFB8fEKAG
hPWuutvwZfcRYIdy
nLlmtkDH1NGTL8/e
dit?usp=sharing

8. STEP 6: FIND PUBLIC WEB PAGES THAT LIST LAID
OFF TALENT
Find 137 super talented
people who have been
laid off at BuzzFeed and
are currently looking for
a new job.

9. STEP 7: USE PHANTOM BUSTER TO SEND
PERSONALIZED INVITATIONS IN BULK & ENRICH
CANDIDATE DATA
This phantom takes a list of
LinkedIn profile URLs as an input.
It will visit each profile on your
behalf and send them an invitation
to connect.
● Gather LinkedIn profile
URLs into a Spreadsheet file
● Copy the shareable link of
your Spreadsheet and paste
it to Phantombuster
● Write and customize your
invitation message
● Launch your Phantom
and/or set in on repeat
mode

10. MULTI-CHANNEL NURTURING SEQUENCE
The outreach is a light touch but highly personalized. The subsequent messages are delivered
through alternative channels to seek the candidate’s attention & catch their eye.
Initial email
Highly personalized
Approach different
segments in a
personalized way based
on their segment
Elucidate job details
In the second touch point it’s
advisable to explain a little bit
about the role & the job
function.
First follow-up(+2 day)
Follow-up(+4 days)
Re-iterate & sell
Reiterate interest in the
candidate and why the role
would be a great next step
in their career.
Follow-up(+7 days)
Check interest & seek
referrals
Check-in for interest and
referrals. Consistency is key.
Treat recruiting like a marketing
team would plan a campaign.
Follow-up (+14 days)
Break-up email
The ultimatum. The final
email in which you say
'goodbye', and hope that
the candidate's loss
aversion kicks in.
Shift to Linkedin inMail since the
candidate isn’t responding to
emails
ConnectionRequestonLinkedIN
Firsttouchpointinanconnectionrequeston
LinkedIn.Itcreatesbrandawareness&helpsthem
recognizeuswhenwesendoutour1stmessage.

11. STEP 8: USE LEMLIST TO RUN A PERSONALIZED
DRIP CAMPAIGN
Best practices used:
● Candidate name in subject
● Name is used multiple times
● Add a personalized video
thumbnails in the first email touch
to drive clicks
● Highly personalized
Subject: [first_name], interested in working at a fast-growing
enterprise where you can make a high impact?
Hi [first_name],
I hope this email finds you safe and well in light of recent world news. I
know these times are uncertain and it must have been really hard for you
to say goodbye to your colleagues after [duration] years at [company]. If
you’ve been thinking about what’s next after [company], we’re still
growing here at Ideas2IT and would love to have a conversation with you.
As you might imagine, we need more hands on deck; and I think your
experience as a [title] at [company] and [previous-company] makes you
uniquely suited to help us hit our 2020 goals. Are you up for a chat this
week or next to see if what you are looking for in your next opportunity
aligns with what Ideas2IT has to offer?
[signature]

12. EMAIL 2 - SECOND TOUCH (FROM
HIRING MANAGER)
Hi [candidate name],
I hope that you are doing well. My name is [your name]
and I’m [your role] at [your company]. Right now, we are
searching for [role] who has experience with, or knowledge of,
Agile Delivery Methodology (Scrum and XP) and directs teams to
explore, adapt and optimize Agile-Lean processes, principles &
practices.
I got your profile from [recruiter], I think you would make a great
fit for the same. If this sounds like something that might interest
you, let me know when works for a chat either this week or next!
All the best,
[your name]
In the second touch point it’s advisable to explain a little bit about the role & the job function.
You’ll have a pain a big picture on what the candidate will be doing at your company.

13. EMAIL 3 - THIRD TOUCH (FROM CEO)
Hi [candidate name],
[recruiter] was telling me about you & I wanted to personally write to
you to tell you about our story.
I used to work at Google before starting up Ideas2IT. We started our
journey as a high-end product engineering partner for Silicon Valley
startups. We count Siemens, Motorola, eBay, Microsoft and Zynga
among our clients. We solve some very interesting problems in the USA
startup ecosystem and have created great products in the process.
We’re on the cusp of unprecedented growth.
If you’re still interested, here’s the job post again:
[link to job posting]
Let me know one way or the other!
[signature]
Reiterate interest in the candidate and why the role would be a great next step in their career.

14. LINKEDIN INMAIL 4: LATER TOUCH
Hi [candidate name],
I don’t mean to be a bother, but I would sincerely love to connect
and so I want to be persistent. I tried reaching out to your over
email at [candidate email]. Since we’re all busy, I figured I’d
try again through Linkedin in case this is a better way to catch
your eye.
If, ultimately, you feel like you’re not right for this role, I’d love
any referrals to folks you think might be a great fit. Hope to hear
from you soon!
Best,
[your name]
The idea is to shift to a different channel since they aren’t responding to emails. Check-in for
interest and referrals. Consistency is key.

15. LINKEDIN IMAIL 5: BREAK-UP EMAIL
Hi [candidate name],
I think that the [role] role would be a great fit for you, but I haven’t heard back from
any of the calls or emails. I just want to let you know that this will be my last email
to you. I think you’d be interested in working with us because:
● We have a unique culture with a lot of individual freedom and responsibility
● You’ll have an opportunity to critically influence the outcome of a startup,
not a small cog in a big machine
● You’ll get to work in an informal, collaborative, transparent, non-hierarchical,
ego-free culture which is a true meritocracy
If, ultimately, you feel like you’re not right for this role, I’d love any referrals to folks
you think might be a great fit. Hope to hear from you soon!
Best,
[your name]
Say 'goodbye', and hope that the candidate's loss aversion kicks in

16. STRATEGY 2
Partner & apply on marketplaces that
connect laid off talent with startups

17. SWITCH IS A MARKETPLACE THAT CONNECTS LAID
OFF TALENT WITH BUSINESSES STILL HIRING
Let's find them a new job:
1. Upload your list of laid-off talent
2. Follow their progress on the path to being hired
3. Only selected startups can access your list.
4. No Headhunter. No hiring fees. It's free.

18. STRATEGY 3
Target graduates whose job offers
were recently rescinded

19. SEARCH FOR “RESCIND” ON LINKEDIN
If you search for rescind on Linkedin, you’ll find
people writing posts about their recent job offer
being revoked.

20. USE GEM.COM TO ADD THESE CANDIDATES TO
PERSONALIZED NURTURE SEQUENCES
Subject: We’re active hiring for [role]s unlike [company] - can we talk?
Hi [first_name],
I hope this email finds you safe and well in light of recent world news. I
found out from your LinkedIn post that [new-company] had rescinded
your full time offer for the [new-position] role due to the impending
economic crisis. I'm sorry that happened to you! It’s a delicate time for all
of us, I know—particularly when it comes to making decisions around
work.
I’ve just spent the last 30 minutes browsing your LinkedIn & Github
profiles. You look like a perfect fit for the direction we’re moving as a
company, so I had to reach out.
Would you be open to having a quick chat?
[signature]

21. STRATEGY 4
Reach out to human resource team of
companies laying off/ones who rescinded
offers & ask for intros to best candidates

22. FIND RECRUITERS IN THESE COMPANIES WITH
LINKEDIN SALES NAVIGATOR
Use the advanced filters in LinkedIn sales navigator to drill down. Use the company name field to
narrow down on the companies that recently laid off/rescinded job offers. Created 2 separate lists
for these:

23. USE PHANTOM BUSTER TO EXPORT LINKEDIN
SALES NAVIGATOR SEARCH
● Export lists of leads
and accounts directly
from LinkedIn Sales
Navigator
● Build a very targeted
list of leads in an Excel
or Google Sheets
spreadsheet
● Import your leads
directly to your CRM

24. IMPORT THE PROFILE IN OCTOPUS CRM & RUN A
IN-MAIL DRIP CAMPAIGN IN BULK
Use the import
button to upload
the list of profile
from LinkedIn
sales navigator
and send a
connection
request and
message
automatically.

25. INMAIL MESSAGE TEMPLATE
Hi [name],
I recently read in the news that [company] had to
let go off of some great talent. It’s a delicate time
for all of us, I know—particularly when it comes to
making decisions around work.
I’d love to keep in touch and learn more about how
you are dealing with the current crisis.
Best,
[your name]
Message for connection request
Hi [candidate name],
Thanks for adding me to your network. We’re
actively hiring & we need more hands on deck. I’m
actively sourcing profiles for [role1], [role2] &
[role3]
I’d love any referrals to folks you think might be a
great fit. Can you help?
Best,
[your name]
First message after accepting connection request
Send a connection request to fellow recruiters in these companies & ask them to make intro to same good
candidates.

26. STRATEGY 5
Increase inbound applications by
registering on sites where people are
searching for opportunities now

27. REGISTER OPENINGS ON LEVEL.FYI TO DRIVE
INBOUND APPLICATIONS
With the recent wave of layoffs
due to Covid-19, Level.fyi is
helping people look for jobs by
curating a list of companies
that are still hiring.
We're checking regularly with
companies directly to keep this
list up-to-date.

28. REGISTER OPENINGS ON CANDOR & LAYOFFS.FYI
TO DRIVE INBOUND APPLICATIONS

29. COMPANIES LIKE WALMART & INSTACART ARE
RUNNING ADS TO HIRE BLUE COLLAR WORKERS
Use the import button to upload
the list of profile from LinkedIn
sales navigator and send a
connection request and message
automatically.

30. 30
COMPANY OVERVIEW

31. Founded
2008
Employees
350+
Customers
150
ABOUT IDEAS2IT
Founded by an x-Googler for captive product
development. Building great products is in our
DNA.
We invest in cutting edge technologies.
To help our customers solve complex
business problems.
Enterprises want to innovate.
Startups want to scale.
We help with both. And bring ideas to life.
Offices
USA, Canada, India
31

32. We've developed top quality applications with hundreds of clients for more than a decade. From one person
startups to Fortune 500 enterprises, universities, and nonprofits. We cater to clients from different domains
including Healthcare, Banking, Manufacturing and Retail segments.
1
Product Engineering
Solution consulting and
CTO consulting
Performance & Scalability
AppDynamics,
Dynatrace, NewRelic,
JProfiler, JTop
Data Science & Visualization
Python, R, Spark, SageMaker,
TensorFlow, PyTorch, D3,
Tableau, QuickSight, Jasper,
Vertica,
Full stack Development
Java, NodeJS, Python,
GoLang, PHP, Ruby, Rust
Angular, React, Vue.js,
PWA, Typescript,
Webcomponent, Ionic
Mobile
iOS, Android, Hybrid using
Ionic and React Native
Cloud native
Cloud foundry, Netflix
OSS, AWS, Azure and
Google Cloud Platform
MuleSoft
Integration platforms, API
platforms
Data Engineering
Glue, Talend, Informatica,
Redshift, Kafka, Kinesis,
MongoDB/DynamoDB,
Redis,ElasticSearch, Hadoop,
PostgreSQL/ MySQL Athena
2
3
4
5
6
7
8
9
DevOps
Jenkins/Gitlab, GoCD,
Kubernetes,
IAC(Terraform,
Ansible, Chef, Plumi)
10
Testing
Manual & Automation
Testing using Selenium,
Protractor, JMeter,
Appium, Rest-Assured32
TECHNOLOGY CAPABILITIES

33. Highlighted here are a few of our capabilities that align with them.
Our teams imbibe innovative values from Silicon Valley companies and deliver Enterprise
Grade applications that are innovative
Extensive experience in deploying distributed teams leveraging near shore capabilities.
Reaped the benefit of Round the clock availability of the team to deliver projects faster
We love to launch fast and keep your costs low. So we have developed a rich set of starter
solutions with pre-bundled functionality. Just add your secret sauce and voila! Example: Secure
data lakes, Intelligent Data acquisition, pricing & promotions optimizations and intelligent
chatbots.
We have extensive experience in delivering Healthcare projects that have Regulatory
compliance requirements like HIPAA. Example: DeVero, Power20, Mayo Clinic
WHY IDEAS2IT?

34. We implement modern metrics driven framework to closely monitor & control projects and
deliver continuous improvements to our clients
We focus on our culture. Our innovative people practices encourage employees to develop
deep technical expertise .
ISO/IEC 27001:2013 certified; Risk, Vulnerability and all the Security Controls are
meticulously implemented across projects
We follow Agile/Iterative model of development with high automation of CI and CD
activities. Example: Oportun
Highlighted here are a few of our capabilities that align with them.
WHY IDEAS2IT?

35. OUR CULTURE - WE OPERATE WITH THE ZEAL OF A
STARTUP
Good ethics is good business: What's fair? What's the right thing? We all use our best judgment, but everyone's judgment
varies. A good rule of thumb that we use whenever we face any tough decision is "what would you do for a friend or a
neighbor if they asked for help?". After all good ethics is good business!
Lofty goals, happy journey: Billion-dollar companies aren’t accidentally built. We’re irreverent to the status quo,
constraints & competition. We think big, but don’t compromise our happiness along this journey.
Accelerated growth: We set-up each one of our employees for success. Employee growth = Company growth. Our career
growth framework for different functions enables employees to understand where they are, how they can improve &
what’s ahead for them?
People over process: Individuals & interactions > processes & tools. Our team or function forms processes based on the
employees, rather than forcing them to accommodate a pre-designed process.
Personal freedom & responsibility: We encourage independent & original thinking. We don't look to the industry or our
competitors for the way forward. Freedom & responsibility go hand in hand. We also take high responsibility for results,
performance, and value.
3535

36. DEEP TECHNICAL EXPERTISE
Highlighted here are a few of our capabilities that align with them.
Strong Tech team that has delivered responsive applications leveraging emerging technologies
including Angular 7, Java 8, VueJS. Have developed applications with localization (support to
German, Spanish) and adherence to OWASP compliance. Example: Oportun, HealthyEngage
36
Our passionate designers work with our tech team to create powerful visualizations of the actionable
business insights. Example: Our Factory.360 smart factory platform mashes up shop floor, asset and ERP
data to show a 360-degree profile of the plant with detailed insights broken down for different roles.
Our Data Scientists have vast experience in creating enterprise-grade decision support systems - Generate
meaningful business insights from huge volumes of raw data leveraging R, Python, Tensorflow, Talend,
DynamoDB, Redis, D3, Tableau, Jasper. Example: DeVero, Siemens, AvidSecure
Architects who are certified in AWS, Appdynamics steer the engineering steps to deliver highly scalable,
cloud based, microservices solutions keeping in mind NFRs like Performance, Scalability and Usability.
Example: DeVero

37. INNOVATION PARTNER FOR FORWARD THINKING COMPANIES
murali@ideas2it.com
+1 408-625-7580
bhalchander@ideas2it.com
+1 925-408-0729
www.ideas2it.com