Fiserv provides deposit growth services to help financial institutions develop customized deposit growth strategies. These strategies identify opportunities in the market and how to execute tactics like new product introductions and customer targeting to maximize deposit growth. Large banks have seen deposit growth double that of regional banks, with some regionals seeing declining deposits in recent years. Fiserv's services provide metrics analysis, strategic recommendations, and typically achieve a return on investment of 5-10 times the engagement costs through tactics aligned with the individual institution's market.