1. CR SS MEDIA
AN INTERACTIVE SOLUTION

2. The context
Reaching customers and
prospects with the right
message, through the
right medium, at the right
time has never been
more crucial.

3. CROSS MEDIA MARKETING
 Branded Design
 Customer Data
 Campaign logic
 Channel mix
The Solution

4. CROSS MEDIA:
One platform, endless opportunities.
 Campaign Management
Refine & Design &
repeat Customize
 Event Management
Track & Produce &  Online Survey
Analyze Deliver
 E-Newsletters
Interact
 Customer Data Mgmt.
The Solution

5. Cross Media, a technology solution
for marketing excellence. Why?
1. To create effective Customer Experiences
 Customize images and texts to attract attention.
 Leverage data to tailor messages to each recipient.
 Foster loyal relationships with relevant, personal communications.
2. To expand your reach
 Reach customers where they live in the manner in which they choose.
 Create one-to-one campaigns that span print, e-mail, web and mobile.
3. To deliver measurable results
 Create campaigns with built-in response tracking tools.
 Adjust messaging, offers and media based on results.
 Provide reports that justify and drive marketing investments.
The Value Proposition

6. Why do you need Cross Media ?
Because each person is different
and each moment is special.
Because life is full of emotions
that you want to share with others.

7. Connecting the dots of user experience
1. ATTRACT
 Increase the number of « touches » by multiplying the channels.
 Increase the response rate with variable data and personalized URLs
2. INTERACT
 Integrate personalized microsite
 Increase your knowledge of the prospect through surveys
3. REACT
 Instant lead notification to your sales team
 Online dashboard showing real time campaign performance
Cross Media Marketing

8. Making communications special.
Customize, personalize and synchronize them.
Cross Media Campaigns

9. How does it work ?

10. Cross-media Campaign in Action
Response
Tracking 1
Dashboard
Send
5 personalized
Direct Sales Call Mail or Email
Precision
Targeting
4
Alert Email To Sales Grab
Responses
Attention
Saved in
Database
Integrated 2
3
Marketing
Personalized
Survey Page with Database Campaign leads to a
Info Filled In PURL a to a Response
URL (RURL)
www.domain.com/JohnSmith
Catch the Customer and
Get More Information

11. Cross-media Campaign in Action
Response
Tracking 1
Dashboard
Postcard or Email
Campaign
5
Direct Sales Call
Precision
Targeting
4
Grab
Alert Email To Sales
Attention
Responses
saved in
Database
Integrated 2
3
Marketing Campaign Leads to
Personalized Database Response URL (RURL)
Survey www.domain.com/JohnSmith
Info to fill In
Reach the Customer and
Get More Information

12. Cross-media Campaign in Action
Response
Tracking 1
Dashboard Postcard or Email
Campaign
5
Direct Sales Call Precision
Targeting
Grab
4 Attention
Alert Email To Sales
Responses
Saved in
Database
Integrated 2
3
Marketing Campaign Leads to
Personalized Response URL (RURL)
Survey Page with Database www.domain.com/JohnSmith
Info Filled In
Catch the Customer and
Get More Information

13. Cross-media Campaign in Action
Response
Tracking 1
Dashboard
Send
5 personalized
Mail or Email
Direct Sales Call Precision
Targeting
Grab
4 Attention
Alert Email To Sales
Responses
Saved in
Database
Integrated 2
3
Marketing Campaign Leads to a
Personalized
Survey Page Database PURL or to a Response
with Info URL (RURL)
www.domain.com/JohnSmith
Filled In
Catch the Customer and
Get More Information

14. One-to-One Communications Continuum
Cross channel
integrated campaigns
with tracking,
analysis + refinement
Web-driven
Personalized • Editable Content
Print and Email
Personlized • Print, Email, RURL/PURL
Communications pages, mobile messaging
• Simple to complex
Direct Mail • Data variables
content
• Interactive Surveys
• Specific messages • Customized content • Integrated order to • Variable content from
based on mailing list invoice workflow existing web platforms
• Personalized
images & graphs • User editable • Real-time tracking and
interface analysis
Relevance, Interactivity, Response

15. Questions ?
Contact the experts
We specialize in solutions
Brixtonlaan 5 - 1930 Zaventem
T: +32 2 737 52 22 F: +32 2 737 52 23
@: sales@identic.be URL: www.identic.be