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Marketing in a New Media World - Why the Field of Dreams Approach to the Web Does Not Work

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A presentation given at the Crain's Detroit Business Salute to Entrepreneurs event. The presentation covered SEO, social media strategy and content marketing

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Mark Winter Brandon Chesnutt Alexa Stanard Marketing in a new media world or Why the Field of Dreams approach to the Web does not work.
If you build it…
http://www.flickr.com/photos/66335021@N00/3252569621/ Then Now
http://www.flickr.com/photos/98123816@N00/65317288/
What is driving the change?
http://www.flickr.com/photos/14379298@N03/2073367106/
 
Web sites should be built for search.
[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.flickr.com/photos/50457550@N00/47753819/ Customers are searching for valuable answers.
Think like a publisher. http://www.flickr.com/photos/29931767@N00/105783011/
You need to stand out. http://www.flickr.com/photos/65069067@N00/2561252664/
Extend your reach. http://www.flickr.com/photos/73532212@N00/2945559128/
 
 
http://www.flickr.com/photos/thedanafiles/2695315252/
http://www.flickr.com/photos/ghewgill/324597704/
http://www.flickr.com/photos/24844537@N00/337248947/
http://www.flickr.com/photos/mrbill/40588740/ Goals drive strategy. Not technology.
http://www.flickr.com/photos/36316739@N00/71252025/
How it all comes together.
Home Base Content Search Call to Action Where you share value Analysis News Stories Opinions
Value
You
Biggby Bob gets it.
Home Base
Outposts
http://www.flickr.com/photos/35375520@N07/3599784525/
Thank you! See this presentation at: www.identitypr.com/presentations/crainseo Recommended reading

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