SlideShare une entreprise Scribd logo

How to Think Like a Social Media Cowboy

•Télécharger en tant que PPT, PDF•
•
Identity
Identity

Identity Marketing & PR's Brandon Chesnutt explores the similarities between the Wild West and social media, and discusses the strategies companies can use to find their inner cowboys, appoint the right posse, deputize sheriffs, establish outposts, and settle the new terrain.

BusinessTechnologie
1  sur  35
How to think like a social media cowboy Brandon Chesnutt [email_address]
The Old West: a time of exploration, discovery and opportunity.
Cowboys were known for navigating this unfamiliar territory.
The Code of the West.
Brands are now entering the “unknown.”
The new digital frontier.
The new gold rush.
The new Code.
 
Thankfully, we have new cowboys.
Your brand and social media. Practicing Transitioning Non-participant
How can YOU think like a social media cowboy?
Don’t get caught up in the technology.
Focus on strategy.
Bring teams together.
“ With these tools, you are business development, marketing and customer service.” Chris Brogan
Look for “smoke signals.”
Listening is a crucial step.
Social media shifts responsibility back to brands .
“ Everyone is sharing how they feel, even about you , and now you have the ability to go out and fix it.” Gary Vaynerchuk
Fortify your home base.
A “presentable” home: Dynamic/fresh content Unique URLs SEO-friendly Subscription capability Shareable documents/news
Create your outposts.
 
Elect your sheriff(s).
People are interesting. Companies often aren’t.
“ It’s a lot harder to screw a brand when there is a person behind it.” Scott Monty, Ford Motor Company
External social media efforts should be communicated internally.
Have a social media policy in place.
Where does advertising and PR fit?
 
Takeaways.
Takeaways.
Thank ya, Pardner. Brandon Chesnutt 248.258.2333, bchesnutt@identitypr.com www.brandonchesnutt.com @bchesnutt www.delicious.com/brandonchesnutt www.slideshare.net/brandonchesnutt www.identitypr.com www.identitypr.com/blog @identitypr
Commons Photo Credits http://www.flickr.com/photos/affsum/2807324867/ - Chris Brogan http://www.flickr.com/photos/wendypiersall/2890338419/ - Scott Monty http://www.flickr.com/photos/boboroshi/2352798684 - Gary Vaynerchuk http://en.wikipedia.org/wiki/File:Cowboy.jpg - Cowboy on horse http://www.flickr.com/photos/crowt59/1444807366/ - Cowboy Statue http://www.archives.gov/research/american-west/images/082.jpg - Sheriffs http://upload.wikimedia.org/wikipedia/commons/0/0d/Map_of_the_United_States_1823.jpg - map of the USA http://upload.wikimedia.org/wikipedia/commons/7/7d/Homesteader_NE_1866.png - Homesteaders http://www.flickr.com/photos/27380453@N08/2967717760/ - David Meerman Scott and Todd Defren http://www.flickr.com/photos/gsloan/2776060103/ - Alamo http://www.flickr.com/photos/a2gemma/1448178195/ - Point http://www.flickr.com/photos/lorenjavier/3389559734/ - Outpost http://www.flickr.com/photos/christinadickson/1321648098/ - John Wayne http://www.flickr.com/photos/matttinsley/247503725/ - Sunset Cowboy http://www.flickr.com/photos/markhinds/2969468186/ - Good, Bad, and The Ugly http://www.flickr.com/photos/mrbill/40588740/ - Telegraph http://www.flickr.com/photos/nika/122095014/t - Lots of hats http://www.flickr.com/photos/stevendepolo/3618608792/ - orange hat http://www.flickr.com/photos/nicholas_t/2081792812/ - Great Plains http://www.flickr.com/photos/potyautas/3259185396/ - Wires http://www.flickr.com/photos/ghewgill/324597704/ - Lions http://www.flickr.com/photos/faeryan/353278247/ - Chess http://www.flickr.com/photos/krcla/2037171170/ - Thumbs up http://www.flickr.com/photos/generated/501445202/ - puzzle http://www.flickr.com/photos/ajusticenetwork/164676583/ - holding hands

Recommandé

Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Identity
 
Social Media Policy Development and HR Issues
Social Media Policy Development and HR IssuesSocial Media Policy Development and HR Issues
Social Media Policy Development and HR IssuesIdentity
 
Crain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event PresentationCrain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event PresentationIdentity
 
Social Media for HR
Social Media for HRSocial Media for HR
Social Media for HRIdentity
 
Social Media Strategy Presentation for McKenna Associates
Social Media Strategy Presentation for McKenna AssociatesSocial Media Strategy Presentation for McKenna Associates
Social Media Strategy Presentation for McKenna AssociatesIdentity
 
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...gregrollett
 
Social media research for litigation
Social media research for litigationSocial media research for litigation
Social media research for litigationDavid Whelan
 
Introduction to Social Media B2B with Food Service Examples
Introduction to Social Media B2B with Food Service ExamplesIntroduction to Social Media B2B with Food Service Examples
Introduction to Social Media B2B with Food Service ExamplesJeffrey L. Cohen
 

Recommandé

Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Identity
 
Social Media Policy Development and HR Issues
Social Media Policy Development and HR IssuesSocial Media Policy Development and HR Issues
Social Media Policy Development and HR IssuesIdentity
 
Crain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event PresentationCrain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event PresentationIdentity
 
Social Media for HR
Social Media for HRSocial Media for HR
Social Media for HRIdentity
 
Social Media Strategy Presentation for McKenna Associates
Social Media Strategy Presentation for McKenna AssociatesSocial Media Strategy Presentation for McKenna Associates
Social Media Strategy Presentation for McKenna AssociatesIdentity
 
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...
Mark Krupinski's Personal Branding and the Power of th Internet Talk From Emp...gregrollett
 
Social media research for litigation
Social media research for litigationSocial media research for litigation
Social media research for litigationDavid Whelan
 
Introduction to Social Media B2B with Food Service Examples
Introduction to Social Media B2B with Food Service ExamplesIntroduction to Social Media B2B with Food Service Examples
Introduction to Social Media B2B with Food Service ExamplesJeffrey L. Cohen
 
Digital Identities; Digital Opportunities
Digital Identities; Digital OpportunitiesDigital Identities; Digital Opportunities
Digital Identities; Digital OpportunitiesCristina Costa
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social NetworksDebra Askanase
 
Mdst1002 spring19
Mdst1002 spring19Mdst1002 spring19
Mdst1002 spring19Matt Duncan
 
Beyond Data: Building a Web of Needs
Beyond Data: Building a Web of NeedsBeyond Data: Building a Web of Needs
Beyond Data: Building a Web of Needsfkleedorfer
 
Online Identity: Working in - and on - Networks
Online Identity: Working in - and on - NetworksOnline Identity: Working in - and on - Networks
Online Identity: Working in - and on - NetworksBonnie Stewart
 
Ways Social Media Can...
Ways Social Media Can...Ways Social Media Can...
Ways Social Media Can...RachelJStewart
 
Jobs
JobsJobs
JobsCorinne Weisgerber
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesJJ Lassberg
 
Measuring the Value of Social Media
Measuring the Value of Social MediaMeasuring the Value of Social Media
Measuring the Value of Social MediaKnight Foundation
 
Employer Branding: Do you Know the Origins?
Employer Branding: Do you Know the Origins?Employer Branding: Do you Know the Origins?
Employer Branding: Do you Know the Origins?Sandra Long
 
Social Media Marketing for Affiliates
Social Media Marketing for AffiliatesSocial Media Marketing for Affiliates
Social Media Marketing for AffiliatesAffiliate Summit
 
10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedIn10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedInFeoshia Davis
 
Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Rhonda Hurwitz
 
LinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsLinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsMitch Miles
 
How to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyHow to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyBrandon Chesnutt
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingJJ Lassberg
 
Social media and your organization
Social media and your organizationSocial media and your organization
Social media and your organizationIT Service and Support
 
Social Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategySocial Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategyJJ Lassberg
 
Customising Your Own Web Framework In Go
Customising Your Own Web Framework In GoCustomising Your Own Web Framework In Go
Customising Your Own Web Framework In GoJonathan Gomez
 
Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Identity
 
Fronteers: UX in een Agile omgeving
Fronteers: UX in een Agile omgevingFronteers: UX in een Agile omgeving
Fronteers: UX in een Agile omgevingFolkert Jong
 
Cleanppp
CleanpppCleanppp
Cleanpppmkoller
 

Contenu connexe

Tendances

Digital Identities; Digital Opportunities
Digital Identities; Digital OpportunitiesDigital Identities; Digital Opportunities
Digital Identities; Digital OpportunitiesCristina Costa
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social NetworksDebra Askanase
 
Mdst1002 spring19
Mdst1002 spring19Mdst1002 spring19
Mdst1002 spring19Matt Duncan
 
Beyond Data: Building a Web of Needs
Beyond Data: Building a Web of NeedsBeyond Data: Building a Web of Needs
Beyond Data: Building a Web of Needsfkleedorfer
 
Online Identity: Working in - and on - Networks
Online Identity: Working in - and on - NetworksOnline Identity: Working in - and on - Networks
Online Identity: Working in - and on - NetworksBonnie Stewart
 
Ways Social Media Can...
Ways Social Media Can...Ways Social Media Can...
Ways Social Media Can...RachelJStewart
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesJJ Lassberg
 
Measuring the Value of Social Media
Measuring the Value of Social MediaMeasuring the Value of Social Media
Measuring the Value of Social MediaKnight Foundation
 
Employer Branding: Do you Know the Origins?
Employer Branding: Do you Know the Origins?Employer Branding: Do you Know the Origins?
Employer Branding: Do you Know the Origins?Sandra Long
 
Social Media Marketing for Affiliates
Social Media Marketing for AffiliatesSocial Media Marketing for Affiliates
Social Media Marketing for AffiliatesAffiliate Summit
 
10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedIn10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedInFeoshia Davis
 
Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Rhonda Hurwitz
 
LinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsLinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsMitch Miles
 
How to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyHow to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyBrandon Chesnutt
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingJJ Lassberg
 
Social Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategySocial Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategyJJ Lassberg
 

Tendances (18)

Digital Identities; Digital Opportunities
Digital Identities; Digital OpportunitiesDigital Identities; Digital Opportunities
Digital Identities; Digital Opportunities
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social Networks
 
Mdst1002 spring19
Mdst1002 spring19Mdst1002 spring19
Mdst1002 spring19
 
Beyond Data: Building a Web of Needs
Beyond Data: Building a Web of NeedsBeyond Data: Building a Web of Needs
Beyond Data: Building a Web of Needs
 
Online Identity: Working in - and on - Networks
Online Identity: Working in - and on - NetworksOnline Identity: Working in - and on - Networks
Online Identity: Working in - and on - Networks
 
Ways Social Media Can...
Ways Social Media Can...Ways Social Media Can...
Ways Social Media Can...
 
Jobs
JobsJobs
Jobs
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care Services
 
Measuring the Value of Social Media
Measuring the Value of Social MediaMeasuring the Value of Social Media
Measuring the Value of Social Media
 
Employer Branding: Do you Know the Origins?
Employer Branding: Do you Know the Origins?Employer Branding: Do you Know the Origins?
Employer Branding: Do you Know the Origins?
 
Social Media Marketing for Affiliates
Social Media Marketing for AffiliatesSocial Media Marketing for Affiliates
Social Media Marketing for Affiliates
 
10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedIn10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedIn
 
Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter?
 
LinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsLinkedIn Best Practices for College Students
LinkedIn Best Practices for College Students
 
How to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyHow to Think Like a Social Media Cowboy
How to Think Like a Social Media Cowboy
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media Fundraising
 
Social media and your organization
Social media and your organizationSocial media and your organization
Social media and your organization
 
Social Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategySocial Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & Strategy
 

En vedette

Customising Your Own Web Framework In Go
Customising Your Own Web Framework In GoCustomising Your Own Web Framework In Go
Customising Your Own Web Framework In GoJonathan Gomez
 
Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Identity
 
Fronteers: UX in een Agile omgeving
Fronteers: UX in een Agile omgevingFronteers: UX in een Agile omgeving
Fronteers: UX in een Agile omgevingFolkert Jong
 
Cleanppp
CleanpppCleanppp
Cleanpppmkoller
 
IdentityPR Social Media 101 Presentation
IdentityPR Social Media 101 PresentationIdentityPR Social Media 101 Presentation
IdentityPR Social Media 101 PresentationIdentity
 
Networking Presentation
Networking PresentationNetworking Presentation
Networking PresentationIdentity
 

En vedette (7)

Customising Your Own Web Framework In Go
Customising Your Own Web Framework In GoCustomising Your Own Web Framework In Go
Customising Your Own Web Framework In Go
 
Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2
 
Fronteers: UX in een Agile omgeving
Fronteers: UX in een Agile omgevingFronteers: UX in een Agile omgeving
Fronteers: UX in een Agile omgeving
 
Cleanppp
CleanpppCleanppp
Cleanppp
 
IdentityPR Social Media 101 Presentation
IdentityPR Social Media 101 PresentationIdentityPR Social Media 101 Presentation
IdentityPR Social Media 101 Presentation
 
Networking Presentation
Networking PresentationNetworking Presentation
Networking Presentation
 
Portfolio
PortfolioPortfolio
Portfolio
 

Similaire à How to Think Like a Social Media Cowboy

INBOUND MARKETING for Fundraising
INBOUND MARKETING for FundraisingINBOUND MARKETING for Fundraising
INBOUND MARKETING for FundraisingARTILLERY LLC
 
The Do's and Dont's of Social Media
The Do's and Dont's of Social MediaThe Do's and Dont's of Social Media
The Do's and Dont's of Social MediaAlex de Carvalho
 
Fear And Loathing in Social Media
Fear And Loathing in Social MediaFear And Loathing in Social Media
Fear And Loathing in Social MediaKate Trgovac
 
Social Media and Your Business - UPDATED
Social Media and Your Business - UPDATEDSocial Media and Your Business - UPDATED
Social Media and Your Business - UPDATEDCorey McPherson Nash
 
AAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutAAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
 
Fishing Where the Fish Are - Mapping Social Media to the Buying Cycle
Fishing Where the Fish Are - Mapping Social Media to the Buying CycleFishing Where the Fish Are - Mapping Social Media to the Buying Cycle
Fishing Where the Fish Are - Mapping Social Media to the Buying CycleDan St. Peter
 
Mangaing online identities with a personal landing page web version
Mangaing online identities with a personal landing page web versionMangaing online identities with a personal landing page web version
Mangaing online identities with a personal landing page web versionHeather Martyn
 
Social Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualSocial Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualKate Trgovac
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulEd Schipul
 
Becoming a Linchpin: A Guide for College Students
Becoming a Linchpin: A Guide for College StudentsBecoming a Linchpin: A Guide for College Students
Becoming a Linchpin: A Guide for College StudentsMarcelo Somers
 
How to build a personal brand using social media
How to build a personal brand using social mediaHow to build a personal brand using social media
How to build a personal brand using social mediaMorgan Brown
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for businessKatie Laird
 
Social Media & Content Hacks to Build an Ecommerce Empire
Social Media & Content Hacks to Build an Ecommerce EmpireSocial Media & Content Hacks to Build an Ecommerce Empire
Social Media & Content Hacks to Build an Ecommerce EmpireBrandon Doyle
 
Webinar - Unexpected Website Performance Formulas of the Conversion Scientist
Webinar - Unexpected Website Performance Formulas of the Conversion ScientistWebinar - Unexpected Website Performance Formulas of the Conversion Scientist
Webinar - Unexpected Website Performance Formulas of the Conversion ScientistIvanti
 

Similaire à How to Think Like a Social Media Cowboy (20)

INBOUND MARKETING for Fundraising
INBOUND MARKETING for FundraisingINBOUND MARKETING for Fundraising
INBOUND MARKETING for Fundraising
 
The Do's and Dont's of Social Media
The Do's and Dont's of Social MediaThe Do's and Dont's of Social Media
The Do's and Dont's of Social Media
 
David Crow - The Best Way To Build A Pyramid
David Crow - The Best Way To Build A PyramidDavid Crow - The Best Way To Build A Pyramid
David Crow - The Best Way To Build A Pyramid
 
Fear And Loathing in Social Media
Fear And Loathing in Social MediaFear And Loathing in Social Media
Fear And Loathing in Social Media
 
Social Media and Your Business - UPDATED
Social Media and Your Business - UPDATEDSocial Media and Your Business - UPDATED
Social Media and Your Business - UPDATED
 
AAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutAAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside Out
 
Fishing Where the Fish Are - Mapping Social Media to the Buying Cycle
Fishing Where the Fish Are - Mapping Social Media to the Buying CycleFishing Where the Fish Are - Mapping Social Media to the Buying Cycle
Fishing Where the Fish Are - Mapping Social Media to the Buying Cycle
 
Mangaing online identities with a personal landing page web version
Mangaing online identities with a personal landing page web versionMangaing online identities with a personal landing page web version
Mangaing online identities with a personal landing page web version
 
Google plus
Google plusGoogle plus
Google plus
 
Social Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualSocial Media and the Rise Of The Brandividual
Social Media and the Rise Of The Brandividual
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed Schipul
 
Becoming a Linchpin: A Guide for College Students
Becoming a Linchpin: A Guide for College StudentsBecoming a Linchpin: A Guide for College Students
Becoming a Linchpin: A Guide for College Students
 
How to build a personal brand using social media
How to build a personal brand using social mediaHow to build a personal brand using social media
How to build a personal brand using social media
 
Social Media for Nonprofit CEOs
Social Media for Nonprofit CEOsSocial Media for Nonprofit CEOs
Social Media for Nonprofit CEOs
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for business
 
Social Media & Content Hacks to Build an Ecommerce Empire
Social Media & Content Hacks to Build an Ecommerce EmpireSocial Media & Content Hacks to Build an Ecommerce Empire
Social Media & Content Hacks to Build an Ecommerce Empire
 
Webinar - Unexpected Website Performance Formulas of the Conversion Scientist
Webinar - Unexpected Website Performance Formulas of the Conversion ScientistWebinar - Unexpected Website Performance Formulas of the Conversion Scientist
Webinar - Unexpected Website Performance Formulas of the Conversion Scientist
 
Marketing 2 0 Bridging The Gap
Marketing 2 0 Bridging The GapMarketing 2 0 Bridging The Gap
Marketing 2 0 Bridging The Gap
 
Connect Now Revised
Connect Now RevisedConnect Now Revised
Connect Now Revised
 
Landing your first customer with new media presented by Suzanne Mcdonald, Des...
Landing your first customer with new media presented by Suzanne Mcdonald, Des...Landing your first customer with new media presented by Suzanne Mcdonald, Des...
Landing your first customer with new media presented by Suzanne Mcdonald, Des...
 

Dernier

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 

Dernier (20)

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 

How to Think Like a Social Media Cowboy

  • 1. How to think like a social media cowboy Brandon Chesnutt [email_address]
  • 2. The Old West: a time of exploration, discovery and opportunity.
  • 3. Cowboys were known for navigating this unfamiliar territory.
  • 4. The Code of the West.
  • 5. Brands are now entering the “unknown.”
  • 6. The new digital frontier.
  • 7. The new gold rush.
  • 8. The new Code.
  • 9.  
  • 10. Thankfully, we have new cowboys.
  • 11. Your brand and social media. Practicing Transitioning Non-participant
  • 12. How can YOU think like a social media cowboy?
  • 13. Don’t get caught up in the technology.
  • 14. Focus on strategy.
  • 15. Bring teams together.
  • 16. “ With these tools, you are business development, marketing and customer service.” Chris Brogan
  • 17. Look for “smoke signals.”
  • 18. Listening is a crucial step.
  • 19. Social media shifts responsibility back to brands .
  • 20. “ Everyone is sharing how they feel, even about you , and now you have the ability to go out and fix it.” Gary Vaynerchuk
  • 21. Fortify your home base.
  • 22. A “presentable” home: Dynamic/fresh content Unique URLs SEO-friendly Subscription capability Shareable documents/news
  • 23. Create your outposts.
  • 24.  
  • 25. Elect your sheriff(s).
  • 26. People are interesting. Companies often aren’t.
  • 27. “ It’s a lot harder to screw a brand when there is a person behind it.” Scott Monty, Ford Motor Company
  • 28. External social media efforts should be communicated internally.
  • 29. Have a social media policy in place.
  • 30. Where does advertising and PR fit?
  • 31.  
  • 34. Thank ya, Pardner. Brandon Chesnutt 248.258.2333, bchesnutt@identitypr.com www.brandonchesnutt.com @bchesnutt www.delicious.com/brandonchesnutt www.slideshare.net/brandonchesnutt www.identitypr.com www.identitypr.com/blog @identitypr
  • 35. Commons Photo Credits http://www.flickr.com/photos/affsum/2807324867/ - Chris Brogan http://www.flickr.com/photos/wendypiersall/2890338419/ - Scott Monty http://www.flickr.com/photos/boboroshi/2352798684 - Gary Vaynerchuk http://en.wikipedia.org/wiki/File:Cowboy.jpg - Cowboy on horse http://www.flickr.com/photos/crowt59/1444807366/ - Cowboy Statue http://www.archives.gov/research/american-west/images/082.jpg - Sheriffs http://upload.wikimedia.org/wikipedia/commons/0/0d/Map_of_the_United_States_1823.jpg - map of the USA http://upload.wikimedia.org/wikipedia/commons/7/7d/Homesteader_NE_1866.png - Homesteaders http://www.flickr.com/photos/27380453@N08/2967717760/ - David Meerman Scott and Todd Defren http://www.flickr.com/photos/gsloan/2776060103/ - Alamo http://www.flickr.com/photos/a2gemma/1448178195/ - Point http://www.flickr.com/photos/lorenjavier/3389559734/ - Outpost http://www.flickr.com/photos/christinadickson/1321648098/ - John Wayne http://www.flickr.com/photos/matttinsley/247503725/ - Sunset Cowboy http://www.flickr.com/photos/markhinds/2969468186/ - Good, Bad, and The Ugly http://www.flickr.com/photos/mrbill/40588740/ - Telegraph http://www.flickr.com/photos/nika/122095014/t - Lots of hats http://www.flickr.com/photos/stevendepolo/3618608792/ - orange hat http://www.flickr.com/photos/nicholas_t/2081792812/ - Great Plains http://www.flickr.com/photos/potyautas/3259185396/ - Wires http://www.flickr.com/photos/ghewgill/324597704/ - Lions http://www.flickr.com/photos/faeryan/353278247/ - Chess http://www.flickr.com/photos/krcla/2037171170/ - Thumbs up http://www.flickr.com/photos/generated/501445202/ - puzzle http://www.flickr.com/photos/ajusticenetwork/164676583/ - holding hands