Identive has been awarded a multi-year contract to provide cashless payment services at home matches of Berlin football (soccer) club Hertha BSC in Olympiastadion Berlin, the second largest football stadium in Germany. The Berlin stadium has a seating capacity of over 74,000 and is the seventh within the German Football League to implement Identive’s cashless payment solution, which encompasses system implementation and ongoing operations by Identive’s payment solution subsidiary. “Identive’s justpay system provides our fans and visitors with a service-oriented, simple and convenient way to pay for their refreshments, which makes their experience during home matches at the Olympiastadion even more enjoyable,” said Ingo Schiller, CFO of Hertha BSC. The system’s main benefits for the fans include shorter and fast moving concession queues and the ability to reload the payment cards online. “Cashless payment is a growing trend in the entertainment sector, as it allows venues to serve more customers more quickly and increase sales while reducing the cost of handling cash,” explained Sascha Busse, CEO of Identive’s payment solution subsidiary. “With the addition of Olympiastadion Berlin we now provide cashless payment solutions for the two largest stadiums in Germany as well as five more in the first and second domestic leagues. Identive continues to build early leadership in the stadium market by helping our customers run their businesses more efficiently and cost effectively.” justpay is a closed-loop cashless payment system that includes contactless payment cards, fixed and mobile point-of-service devices and a central, cloud-based database and analytics platform. On league match days, contactless payment cards are the only form of payment accepted at concession kiosks, which significantly shortens sales transactions as merchants no longer have to handle cash or process bank cards and wait for authorization. Analytical and reporting capabilities from Identive’s cloud-based database provide insight into the performance of concession operations. For the majority of its justpay customers, including Hertha BSC, Identive’s payment solution subsidiary also provides complete operational support for the system, including staff to sell and reload the payment cards, financial clearing and accounting services, and regulatory filings and authorization.

1. IDENTIVE AWARDED MULTI-YEAR CONTRACT TO PROVIDE
CASHLESS PAYMENT SERVICES AT OLYMPIASTADION BERLIN
justpay cashless payment system implemented at Germany’s second largest
football stadium to speed concession transactions at league games
SANTA ANA, Calif. and ISMANING, Germany, August 21, 2013 – Identive Group, Inc.
(NASDAQ: INVE) (Frankfurt: INV), a provider of solutions and services for the identification,
security and RFID industries, has been awarded a multi-year contract to provide cashless
payment services at home matches of Berlin football (soccer) club Hertha BSC in
Olympiastadion Berlin, the second largest football stadium in Germany. The Berlin stadium
has a seating capacity of over 74,000 and is the seventh within the German Football League
to implement Identive’s cashless payment solution, which encompasses system
implementation and ongoing operations by Identive’s payment solution subsidiary.
“Identive’s justpay system provides our fans and visitors with a service-oriented, simple and
convenient way to pay for their refreshments, which makes their experience during home
matches at the Olympiastadion even more enjoyable,” said Ingo Schiller, CFO of Hertha
BSC. The system’s main benefits for the fans include shorter and fast moving concession
queues and the ability to reload the payment cards online.
“Cashless payment is a growing trend in the entertainment sector, as it allows venues to
serve more customers more quickly and increase sales while reducing the cost of handling
cash,” explained Sascha Busse, CEO of Identive’s payment solution subsidiary. “With the
addition of Olympiastadion Berlin we now provide cashless payment solutions for the two
largest stadiums in Germany as well as five more in the first and second domestic leagues.
Identive continues to build early leadership in the stadium market by helping our customers
run their businesses more efficiently and cost effectively.”
justpay is a closed-loop cashless payment system that includes contactless payment cards,
fixed and mobile point-of-service devices and a central, cloud-based database and analytics
platform. On league match days, contactless payment cards are the only form of payment
accepted at concession kiosks, which significantly shortens sales transactions as merchants
no longer have to handle cash or process bank cards and wait for authorization. Analytical

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and reporting capabilities from Identive’s cloud-based database provide insight into the
performance of concession operations. For the majority of its justpay customers, including
Hertha BSC, Identive’s payment solution subsidiary also provides complete operational
support for the system, including staff to sell and reload the payment cards, financial clearing
and accounting services, and regulatory filings and authorization.
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s
signature company in Secure ID. The company’s products, software, systems and services
address the markets for identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to
build a lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The company
delivers up-to-date information on its activity as well as industry trends through its
industry-leading social media initiatives and educational resource, AskIdentive.com. For
additional information, please visit www.identive-group.com or follow on Twitter at
@IdentiveGroup.
Note: Identive, the Identive logo and justpay are trademarks of Identive Group, Inc,
registered in many jurisdictions worldwide. All other company, product or service names may
be trademarks or registered trademarks of others and are the property of their respective
owners.
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Contacts:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Annika Walther, +49 89 9595-5220, awalther@identive-group.com