Identive has announced that physical access industry veteran Bernice Noriz has joined Identive as Director of Sales, North America for the Company’s Access Control & Security division. Ms. Noriz will be responsible for dealer/partner management and for helping to expand the Company’s sales to the commercial sector. She also will oversee all regional sales managers for the US and Canada. Ms. Noriz has an extensive background in the access control and security market, including 26 years in a variety of positions at Hirsch Electronics, which is now the core of Identive’s physical access control business. For the past two years she has worked as Business Development Manager for AMAG Technology. “We are very pleased to have Bernice heading our commercial sales team in North America,” said Steve Healy, Vice President & General Manager of Identive’s Access Control & Security division. “Her years of experience and her deep knowledge of HIRSCH products and systems are great assets as we work to leverage our strong position with government, critical infrastructure and other high security customers to address the growing need for secure identity management in the commercial space. Bernice is an accomplished sales leader and will be instrumental in helping us to roll out next-generation solutions such as our recently launched HIRSCH Mx™ controller to our customers, both existing and new.”

1. Bernice Noriz Joins Identive Access Control & Security as Director
of Sales, North America
SANTA ANA, Calif., July 15, 2013 – Identive Group, Inc. (NASDAQ: INVE), a provider of
solutions and services for the identification, security and RFID industries, today announced
that physical access industry veteran Bernice Noriz has joined Identive as Director of Sales,
North America for the Company’s Access Control & Security division. Ms. Noriz will be
responsible for dealer/partner management and for helping to expand the Company’s sales
to the commercial sector. She also will oversee all regional sales managers for the US and
Canada.
Ms. Noriz has an extensive background in the access control and security market, including
26 years in a variety of positions at Hirsch Electronics, which is now the core of Identive’s
physical access control business. For the past two years she has worked as Business
Development Manager for AMAG Technology.
“We are very pleased to have Bernice heading our commercial sales team in North America,”
said Steve Healy, Vice President & General Manager of Identive’s Access Control & Security
division. “Her years of experience and her deep knowledge of HIRSCH products and
systems are great assets as we work to leverage our strong position with government, critical
infrastructure and other high security customers to address the growing need for secure
identity management in the commercial space. Bernice is an accomplished sales leader and
will be instrumental in helping us to roll out next-generation solutions such as our recently
launched HIRSCH Mx™ controller to our customers, both existing and new.”
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s
signature company in Secure ID. The company’s products, software, systems and services
address the markets for identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to
build a lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The company
delivers up-to-date information on its activity as well as industry trends through its

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additional information, please visit www.identive-group.com or follow on Twitter at
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Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered in
many jurisdictions worldwide. All other company, product or service names may be
trademarks or registered trademarks of others and are the property of their respective
owners.
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Contacts:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Annika Walther, +49 89 9595-5220, awalther@identive-group.com