Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced that its Tagtrail™ NFC mobile services platform has been selected by major corporate exhibitors to deliver marketing content to visitors throughout The Connected City exhibit – a real city street at the heart of the 2013 GSMA Mobile World Congress, taking place February 25 - 28 in Barcelona, Spain. Launched in partnership with AT&T, Deutsche Telekom, KT, Telenor Connexion and Vodafone, the GSMA Connected City will allow the expected 70,000 Mobile World Congress attendees from more than 200 countries to experience how mobile is transforming the way we live. Additional exhibitors including Accenture, AirPlug, AQ, CUDO, DASAN Networks, Digi, Enswers, Ericsson, FRTek, GES, Hansol Inticube, IBM, Intel, MODACOM, Qualcomm, Samsung, SAP, Teletron and Volvo will join with Connected City sponsors to demonstrate mobile solutions for monitoring energy consumption, accessing healthcare, streamlining transportation, managing smart homes and accessing in-car services. Information about select exhibitor solutions and more will be delivered to attendees through Identive’s Tagtrail platform. For more information, please visit http://www.identive-group.com. To learn more about Tagtrail, please visit http://www.tagtrail.com.

1. Identive to Showcase Cloud-based NFC Platform at Mobile World
Congress
Tagtrail™ NFC Mobile Services Platform to power mobile content delivery for
global brands at world’s largest mobile conference
BARCELONA, Spain, February 25, 2013 – Identive Group, Inc. (NASDAQ: INVE;
Frankfurt: INV), a provider of solutions and services for the identification, security and RFID
industries, today announced that its Tagtrail™ NFC mobile services platform has been
selected by major corporate exhibitors to deliver marketing content to visitors throughout
The Connected City exhibit – a real city street at the heart of the 2013 GSMA Mobile World
Congress, taking place February 25 - 28 in Barcelona, Spain.
Launched in partnership with AT&T, Deutsche Telekom, KT, Telenor Connexion and
Vodafone, the GSMA Connected City will allow the expected 70,000 Mobile World Congress
attendees from more than 200 countries to experience how mobile is transforming the way
we live. Additional exhibitors including Accenture, AirPlug, AQ, CUDO, DASAN Networks,
Digi, Enswers, Ericsson, FRTek, GES, Hansol Inticube, IBM, Intel, MODACOM, Qualcomm,
Samsung, SAP, Teletron and Volvo will join with Connected City sponsors to demonstrate
mobile solutions for monitoring energy consumption, accessing healthcare, streamlining
transportation, managing smart homes and accessing in-car services. Information about
select exhibitor solutions and more will be delivered to attendees through Identive’s Tagtrail
platform.
Conference attendees who tap their phones to Identive’s near field communication (NFC)
tags or QR codes placed on posters from participating exhibitors will receive product and
service literature, videos, incentives and other marketing content via Identive’s cloud-based
Tagtrail service. Additionally, attendees will have the opportunity to download Tagtrail’s
mobile app, which allows them to organize, re-live and share the content via social media
during and after the show.
“We are pleased that Tagtrail will be used by some of the world’s leading mobile and
consumer brands at Mobile World Congress this year to power their mobile campaigns. Our
Tagtrail platform gives exhibitors the flexibility to respond to a dynamic environment and

2. update the content they wish to deliver to conference attendees at any time. Tagtrail’s ability
to deliver rich, multi-media content via both NFC tags and QR codes also allows exhibitors
to engage with every visitor, whether or not they have an NFC-enabled device. The Tagtrail
platform combines ease of use with powerful capabilities, revolutionizing the way companies
connect with consumers in an increasingly mobile world,” said David Holmes, vice president
Mobility & NFC Solutions for Identive.
Identive’s patent-pending Tagtrail platform allows advertisers, retailers and organizations of
all types and sizes to deliver dynamic, personalized content and services to users’ mobile
devices via NFC and QR codes. The Tagtrail solution includes cloud-based content delivery
and analytics services, NFC or QR code tags and a mobile user app. Tagtrail’s online
community forum allows current and potential users to ask questions, obtain support and
interact with other users and with Identive to enhance their mobile NFC experience and help
drive future Tagtrail improvements. For more information, visit Identive’s Tagtrail website at
www.tagtrail.com.
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s
signature company in Secure ID. The company’s products, software, systems and services
address the markets for identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education and healthcare sectors. Identive’s mission is
to build a lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The company
delivers up-to-date information on its activity as well as industry trends through its
industry-leading social media initiatives and educational resource, AskIdentive.com. For
additional information, please visit www.identive-group.com or follow on Twitter at
@IdentiveGroup.
Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered in
many jurisdictions worldwide. All other company, product or service names may be
trademarks or registered trademarks of others and are the property of their respective
owners.
Contacts:
Page 2 of 3

3. Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com
Page 3 of 3