2. Pleased to meet you
• Hans van Loenhoud
• 35 yrs ICT, 20 yrs testing, 5 yrs RE
• Trainer | coach | consultant
– Taraxacum, the Netherlands
• Member of the International Requirements
Engineering Board (IREB)
hans.vanloenhoud@taraxacum.nl
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6. Digital Disruption
• A definition
– “Digital disruption is an effect that changes the fundamental expectations
and behaviors in a culture, market, industry or process that is caused by,
or expressed through, digital capabilities, channels or assets.”
(Gartner ITGlossary, www.gartner.com)
• It is …
– an innovation
– digital
– a change to our society
– a threat to existing market parties
6
13. What makes it
disruptive?
• Satisfy a higher goal
• … in a completely
new way
– better
– easier
– cheaper
– (digital)
13
Current solution
Disruptive solution
18. Steve Jobs on Design
• Design is not justwhat it looks like.
Design is how it works.
• The broaderone’s understanding
of the human experience,
the betterdesign we will have.
• Simple can be harderthen complex.
You have to work hard to make your
thinking clean to make it simple.
• Mostimportant,have the courage
to follow your heart and intuition.
18
Steve Jobs
(1955 - 2011)
24. Design Thinking
• A light-weight approach using
different methods and
techniques
– … to developpractical and
sustainablesolutionsfor wicked
/ ill-definedproblems
– … focused on building
quick and cheap prototypes
• ‘Fail faster to succeed sooner’
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28. The Lean Startup
• Minimal Viable Product
– ‘A version of a new product which allows a team to collect the
maximum amount of validated learning about customers with
the least effort’
• Pivot
– ‘A structured course correction
designed to test a new
fundamental hypothesis
about the product, strategy,
and engine of growth’
• ‘Build – measure – learn’
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build
mea-
sure
learn
refine
idea
29. The Lean Startup (cont.)
• Split testing
– ‘A split or A/B test is an experiment in which
“different versions of a product are offered to customers at the same
time.”
The goal of a split test is to observe differences in
behavior between the two groups and to measure the
impact of each version on an actionable metric.’
• Actionable metrics
– ‘Actionable metrics can lead to informed business decisions and
subsequent action. These are in contrast to vanity metrics —
measurements that give “the rosiest picture
possible” but do not accurately reflect the key
drivers of a business.’
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30. Impact Mapping
• A strategic planning
technique
– prevents from getting lost
in delivery
– clearly communicating
assumptions
– align teams activities with
overall business objectives
– better roadmap decisions
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31. Impact Mapping (cont.)
• ‘Making impact
implies a change of
actor’s behaviors’
31Source: www.impactmapping.org
Zone of ControlSphere of Influence
Goal Actor Impact Deliverable
