7 Lessons Learned by a Native Digital Publisher
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This document outlines 7 lessons learned by a native digital publisher. [1] Save the best parts of traditional publishing like editing and proofreading, and focus on digital. [2] Going digital-only poses problems like lack of shelf space, but also opportunities with metadata, real-time data, and algorithms. [3] Digital publishing's "enemies" are not piracy or free content, but a lack of standards and obscurity. [4] Its "friends" are social platforms and tools that enable matching readers to relevant books. [5] Assumptions about pricing, value and perception of value may be wrong for digital. [6] Self-publishing experiments provide learning for understanding new rules. [7]
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7 Lessons Learned by a Native Digital Publisher
- 1. 7 Lessons Learned by a Native Digital Publisher Giuseppe Granieri 40kbooks.com @40kbooks venerdì 3 febbraio 12
- 2. Prologue: 40k * Contract: 3 years, renewable * Author: partner in profit * Rights: worldwide, every language * Different languages, different markets * Advance: never * Payment: frequent in the year * Readers: partners venerdì 3 febbraio 12
- 3. 1. Save the best, forget the rest Digital only The first lesson: save the best of the editorial process (editing, proofreading, etc.). Then start thinking digital. venerdì 3 febbraio 12
- 4. 2. Digital Only: Problems * No shelf space * Low noticeability * Learning curve * Adoption * Price * Perception of value * ROI (e.g., translations) * Augment of scale * Role as a publisher venerdì 3 febbraio 12
- 5. 3. Digital Only: Enemies? * Piracy: no * Free: no * DRM: yes * Self-publishing: no * Complexity: yes * Obscurity: yes venerdì 3 febbraio 12
- 6. 4. Digital Only: Friends * The ‘more-social-as-possible’ bookstore * Metadata optimization * Real-time data * Algorithms * Every single and effective matchmaking tool * True fans * Hype venerdì 3 febbraio 12
- 7. 5. Prices, value, perception of value Everything we thought we knew about ‘Best Practices’ is probably wrong venerdì 3 febbraio 12
- 8. 6. Opportunities: self-publishing The self-publishing army is mapping the ‘new world’. They’re experimenting for us. They’re building a knowledge base that will help us to understand the new rules. We need to learn from them. venerdì 3 febbraio 12
- 9. Digital Publishing should be a non-zero sum game 7. As complexity rises... * Mindset * Learning (skills, practices, paradigms..) * Fast reaction * Innovation venerdì 3 febbraio 12